Submitted by: Anirudh G 18 Shruti Jain 27 Gopalakrishnan K 28 Harish M 33 Raghaw Mundhra 36 Deepika S

Here in our business model the customer

segment will cover the students who are studying in the 10 or 12th class as well as their parents who are main influencer in their decision

Also the students & parents (10th & 12th ) will be

targeted from tier II & tier III cities of the Tamil Nadu

This concept will help the students by showing a right

path to meet their career goal and objectives For 10th class students it will add value by guiding

them to select the respective stream suitable for

them as well as clear the misconception about the various streams

For 12th class students it will add value by providing

them sufficient knowledge about the good colleges which they can target and also about different

entrance exams required for them

The main channel to reach our target audience for our

business will be schools.

We possibly will have tie ups with the schools for the mentorship programs for the 10th and 12th students

Some other channels for reaching the customer segment can be the caching institutes, some science exhibitions and student fairs etc

Social media is also one of the channel by which we can reach the target audience by advertising on the FB page of the schools etc

As the relation is based on human interaction, our venture will provide one to one personal interaction for the students as well

as parents

We will also maintain constant touch with the customers by providing them with constant updates on various institutions as well exams

Also providing them the career options even after they have entered into the colleges for future reference and hence forging a nice relationship
Staying in touch with the schools and giving them a updates on the board exams like paper pattern, sample papers etc will build a good relation with the main channel of our business

Revenue is generated from students

Transaction type revenues (Usage Fee) from the students for the counseling provided

Fees based on the number of sessions and interactions Advertising revenue can be collected in future by advertising the coaching institutes and schools in the material and reports provided

Real time market pricing : Higher pricing during admission season

and lower prices in Lean season

Customer segment dependent : Marginally Lower prices for students from a not so good background

 Intellectual

resources such as Database on

colleges, marks, entry criteria, etc

Human

Resources capable of delivering the

required counseling and advice

Strategic

Partnerships

and

Tie-ups

with

schools and Junior colleges to access the students easily

 Problem

solving is the Key activity in our

the Knowledge and using it to solve

venture
Managing

the students dilemma is instrumental in determining the success of the venture

Ability

to

establish

good

network

and

platforms with schools to reach the target audience, students

Economy of scale partnerships with schools and

Junior colleges will help in attracting a large target audience at lower costs

Risk of a competitor coming up can be reduced

by establishing these Tie-ups Experience curve will benefit our venture in an

exponential manner as the students feedback

will help us to improve our performance in the future

Value driven business having a First-mover advantage

No concept of switching costs as we are the First movers and Virtually non-existent competition

Fixed

costs

of

establishment

of

Offices,

salaries,

advertising will be the major costs

Economies

of

scope

as

the

marketing

costs

and

promotional activities will benefit both of our target audience (Class X & XII)

Economies of scale: Higher achieving Break-even faster

the number of customers,

more easily the fixed costs can be spread helping us in