Você está na página 1de 24

3. Akshay Bhalerao 14. Varun Jalan 30. Mauli Nanavati 39. Dhaval Sanghvi 46.

Nikesh Shah

Innovation

There are very few theme based restaurants in Mumbai and its surrounding vicinity. Village, Chokhi Dhani are the only well known amongst them. This restaurant has a theme of Safari Park which is a totally different theme and has not been applied in any of the restaurants in Mumbai and nearby vicinity. The USP of this idea will be the ambience which will give a feeling of people having a near live experience of food in jungle.

Value Proposition
1.The Theme - A near live experience of food in the exotic forest 2. Food services - Multi cuisine quality and hygenic food served to visitors all inclusive in the package. There is no restriction on the duration for which one can be in the restaurant 3. Gaming - Adventure games like shooting and other adventure games specially designed to suit forest mood which will be available against chips ( to be purchased separately ) 4. Party Arrangements 5. Group Bookings 6. Free Parking (visitors to show safari park entry pass to avail of this free parking)

The consumers need to experience new ambience. There is a low criticality in this service and also a higher level of discontentment. However, there is a high scope for innovation in this line of business. Also since the consumers who avail this service don't see this service as highly critical not necessary, the consumers will be willing to pay a considerable amount of money for the experience.

Innovation

Online medical consultations are gaining popularity all over the world. This concept is about consulting with a fully qualified, licensed medical practitioner through the Internet. Some medical conditions are treated just as easily online as they are at your doctor's clinic. The idea involves tie ups with various doctors in a particular region and sorting them on our website specialty wise. Patients would click on the required specialty to choose a list of doctors to consult with online. The revenue model includes advertisements, profit on each click as well as payment through patient subscriptions

Value Proposition
1. Consulting with a doctor online is ideal for minor or acute medical conditions that can be easily treated without your having to undergo extensive medical checkups 2. Added advantages of convenience and lesser cost to patients 3. Ideal for patients for little or no health insurance 4. Easily accessible in rural areas 5. Helps in accurate and safe maintenance of medical records of patients

It always happens that the higher officials in any organization falls short of time to decide and gift appropriate gifts to their important clients on special occasions and festivals. As their main job is to work and not waste time in PR with clients (which is an extremely important task). There are gift shops like Archies, Hallmark etc. at present. But there is no gift shop online, where you can jus select the gift and provide the Note and Address of the recipient of the gift. Also there is no support system for maintaining a track record of the people who are receiving gifts regularly. Our company will go to such higher officials and take down details from them about their clients and the related details and do the needful gifting on a contract basis yearly.

Value Proposition
1. It is difficult for such officials to maintain such records. 2. It becomes easy for such officials now to maintain PR as all the headache is ours. 3. They just have to sign a yearly contract wid us and we do the rest. 4. clients of such officials are happy. 5. This leads to more bonding between them. 6. Also headache of normal customers to go to shops and select products and deliver them is now not a problem as it can now be done by just a CLICK on the website.

Online Medicare Services - Mediclick Increasing per capita incomes Changing demographic profile Increasing awareness about health and lifestyle Increasing internet penetration

Theme Restaurant Jungle Safari Although hotel industry is a very fragmented one, this kind of restaurants are very few and such an industry is expected to grow with new ideas and themes coming up Market size of hotel industry is huge Increasing per capita incomes, increasing discretionary spending Changing Lifestyle of people

Online Medicare Services - Mediclick

Theme Restaurant Jungle Safari

People still prefer the local doctor due to long Uniqueness in theme and ambience is the USP term association It is targeted to attract people of all ages The family doctor knows the individual allergies Customers will be willing to pay a reasonably and irritations of his long term patients thus good amount if they get to experience a different taking the same in consideration while providing concept treatment Our business plan focuses on ensuring access to the local doctors for patients thus enhancing the possibility of receiving such personalized care missing in similar other existing services in the market.

Online Medicare Services - Mediclick

Theme Restaurant Jungle Safari

Barriers for entry


Low as any entrant can make such a list of doctors in the local area and provide the same type of service like us Medical services is a critical need and hence the customer has low power The success of the plan depends entirely on the response of the doctors Existing doctors dominant locally with loyal customer base Websites which provide online consultation and diagnostic services No intellectual property Easy to adapt business model for other competitors

Barriers for Entry


Very High Initial investment Such theme restaurants are very few and the rates charged are not very high Since we are a new entrant in the market, the bargaining power that we can enjoy is less although we may purchase in bulk Fragmented industry, few established big names Restaurants No intellectual property

Buyer power is medium


Supplier power is medium to high

Buyer power is low to medium

Supplier power is high

Substitutes

Substitutes

Threat of New Entrants is medium

Threat of new entrants is high


Online Medicare Services - Mediclick

Theme Restaurant Jungle Safari

Strengths
Early mover advantage Various specialties taken care of through listings in various categories of ailments Lack of brand name Long gestation period Long setting up period due to the need for setting up relationships with doctors Over dependence on the cooperation of doctors Changing habits/ Increasing health awareness Replication of business model Existing online providers of medical services

Strengths
Uniqueness Early mover advantage

Weakness

Weakness

Very High Investment Long gestation period Lack of brand name


Changing spending habits increased willingness to spend Desire for different kind of experience Competition from other such theme restaurants

Opportunities

Opportunities
Threats

Threats

Online Medicare Services - Mediclick Success will depend on Low cost business operations Scalability Established network of doctors Revenue generated by profit on click and patient subscriptions The type of services provided by empanelled doctors will affect customers perception about our business enterprise

Theme Restaurant Jungle Safari Success will depend upon Theme Providing quality of food and service Location Pricing People and process management that will make it difficult for others to imitate

Online Medicare Services - Mediclick

Theme Restaurant Jungle Safari

Composition of team Preferences of doctors Focus on innovation & partnerships with customers and doctors Building a strong base of trust and reliability to take the venture to greater heights Execution Capability
Website Maintenance ( Advertisements, updation, subscriptions, feedback, consultation requests, etc.) Empanelled doctors who will provide advice to customers Admin personnel Liasoning with the government and health care authorities for obtaining approvals and licenses if any for the conduct of such business activities

Composition of Team Passionate about Food and Innovations Experimental outlook in cuisine Knowledge of local demographics, Grow Big

Execution Capability
Location Advertisements Cuisine acceptance

Increasing per capita incomes, increasing discretionary spending Shifting trends to customized mementos Personalization of gifts if valued by clients Personal interaction is demanded by customers

Convenience more important that cost Easier logistics available Versatility of products is a USP

Barriers for entry


Logistics

Buyer power is low to medium


Many varieties of gifts not easily available

Supplier power is low


Completely unorganized market

Substitutes
Fragmented industry, few established big names

Threat of new entrants is high


No intellectual property

Strengths
Early mover advantage Variety Business model Uniqueness

Weakness
Lack of brand name Long incubation period

Opportunities
Changing habits Fragmented nature of industry

Threats
Replication of business model

Success will depend on Low cost business operations Scalability Established network of suppliers Logistical issues Gaining trust of consumers

Composition of team Passionate about relations Knowledge of local demographics & logistical issues Focus on R&D, innovation & partnerships with clients and suppliers Aim high Execution Capability
Website Maintenance Logistics RMs Procurement Management Administration

Você também pode gostar