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TATA Motors
Submitted By:
Vikram Singh
Marketing Operations
Presentation Flow
• Indian Automobile Industry:
– Overview
– PEST Analysis
– Porter’s 5F Analysis
• Tata Motors
– History
– Product
– Financials
– SWOT
Indian Automobile
Industry
• Growing at the rate of 15-27 per cent over the past five
years.
• India ranks 12th in the list of the world's top 15
automakers.
• Entry of more international players.
• Concentrated in regions.
• Dupolistic in nature
– LCV:
• M&M and TATA’s own majority marketshare.(90.8%)
– M/HCV
• Ashok Leyland and TATA’s hold 88.6% of market.
Key Success factors
• Polluting vehicles.
Passenger Vehicle Industry
Market Segments
Key Facts
• Efficient Operations.
• Exports.
• Favorable Budget.
• Increase in affordability.
Concerns
• High competition.
• Auto Policies(AMP).
• Budget 2008.
• Growth in urbanization.
• Differentiation of inputs.
• Price sensitivity.
• Product differentiation.
• Substitutes available.
• Contribution to Cost.
– Indigo CS
Growth and Expansion
– Brand loyalty
• Fuel efficiency
• New Models.
• Launch of Nano.
MARKETSHARE
Tata Motors: Finances
• Revenue as on 31st Dec 08
– Rs. 47136.30 crores
• PAT: Rs. -2632.60 crores
• Assets as on 31st March: Rs. 261182.60
crores
• Total Debt/Networth March 08: 0.80
Tata motors: SWOT
Strengths Weaknesses
• Well-known brand with good • Low level of infrastructures
reputation • Lack of experience in certain new
•Planned and smart international sectors.
strategy
•Smart approach in responding to the
market demand.
•Alliances with key players
•Fast product development ability
Opportunities Threats
•New long-awaited product (Nano) • Downturn of the world economy
• Government support • High level of competition
• Emerging markets high demand for • Sustainability and environmentalism
passengers cars at low costs. • Oil rising prices
Thank You