Submitted By:

Madhurendra (2011MB0005) Moumita Barman (2011MB0014) Shishir Sinha (2011MB0021) Vinod Kumar(2011MB00 Manoj Jaiswal(2011MB47) Razi Khan (2011MB0051) Satyajit Ghosh(2011MB0055)

OFFICE -: Hirapur, Dhanbad, Jharkhand

HOSTING WEBSITE FOR OCCASIONS: THE EVENT PLANNER AND SEVICES (www.occasions.com)
We will host a website name www.occasionsplanner.com as internet is a great boom for advertising and to reach our services or planning to all classes of people everywhere. It will give us a psychological edge over other companies. It will cost very little as we can make a website of our own. Following will be the details for our websites:
HOME ABOUT US SERVICES FAQs CONTACT US

NATURE OF BUSINESS
It is a event service business. We provide following types of event arrangement services:

Wedding Anniversary Birthday Theme Party Corporate event Inauguration Ceremony

MISSION: OCCASIONS is a full service company that provides complete services for weddings, anniversary, birthday, theme party, corporate event, inauguration ceremony etc.To provide the best quality service to its target customers and to reduce the cost of people in organizing the functions and anniversary. VISION: To be a market leader in event service provider in Dhanbad region and to spread our business to whole India.

OBJECTIVES

To provide best services to make both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each client.

INDUSTRY ANALYSIS
The recent growth of wedding, party, event etc around the world means

that management can no longer be ad hoc

According to recent report published by price waterhouse and cooper

the live entertainment segment alone is poised to grow at 20% in the coming years.
As Dhanbad is a coal capital of India so people have money to spend in

events so there is a good opportunity to growth of this industry and as per our survey we found that millions of rupees spend in organising wedding and others events.

The followings factors are likely to impact for occasion plan:

Rising population and incomes.
Increasing number of nuclear families. Palate and lifestyle changes. Growing market.

Company Summary
Founded initially on a part-time basis, Occasions is a

small business designed to meet the needs of the ever changing dhanbad Occasions is established as a partnership with the intention of selling the business when it is established to one of the employees invested in the vision of event planning

Products and Services

1. Party Pack
2.EventPlanningSoftware 3.ResourcesManual

Operation plan
Step-1 All the entrepreneurs are contributing Rs.

25000 each towards the business. Step-2 Purchase of office equipment which consist of computer , mobile, furnitures etc. Step-3 Setting up of an office at a selected place Step-4 Advertisement through newspapers, pumplets and word of mouth.

 Step-5 Consultation with different service providers

like caerers , tent houses and decoraters. Step-6 Reaching customers with innovative ideas and plans Step -7 Survey of sites where event is to be organised Step-8 Providing services with well identified technologies and facilities

Market Segmentation

Sales Forecast
By beginning on a smaller scale, Occasions has the

foresight to grow at a rapid pace to keep up with demand. We wish to maintain a steady rate of sales growth; however, we understand that sales of products and services will vary in different months. A rapid increases during the holiday season will boost sales, then allow that growth to level off at a steady rate.

Organizational Structure
The management team within Occasions will be small

in the beginning. The primary employee is the founder, who plans events, then contracts with caterers, decorators, disc jockeys, and bands to fill out the event.

 HEAD OF MARKETING:

Mr. Madhurendra Kumar Mr. Satyajit Ghosh

HEAD OF PLANNING & PERFORMANCE

MANGEMENT: Mr. Vinod Kumar

HEAD OF FINANCE: Mr. Manoj Jaiswal

HEAD OF IT & INFORMATION: Mr. Razi Khan

HEAD OF PROCUREMENT:

Mr. Shishir Sinha Ms. Moumita Barman

SWOT ANALYSIS
STRENGTH 1.Entrepreneurs are qualified with management education. 2. Credits are available easily due to the tag of ISM. 3. Different services under one roof. WEAKNESS
1 .Inexperienced entrepreneur or lack of corporate exposure

2. Totally new concept in the local market.

3. Lack of large capital

4. Tough to create customer awareness.

 OPPORTUNITY
1.Lack of competitors 2.Emerging markets 3. Totally new concept

THREATS
1.Local vendors who provide different services. 2.Local dharamsalas and venue halls. 3. Small market place 4.Local administrative policies and restrictions

FINANCIAL PLAN

PROJECTED PROFIT AND LOSS ACCOUNT REVENUES REVENUE FROM SERVICES EXPENSES RENT SALARY ELECTRICITY CHARGES TELEPHONE CHARGES INSURANCE EXPENSES PETROL EXPENSE TRANSPORTATION CHARGES OTHER CHARGES PROFIT

1000000

24000 60000 3000 12000 1500 12000 6500 15000 8,66,000

PROJECTED BALANCE SHEET ASSETS OFFICE EQUIPMENT COMPUTER OFFICE FURNITURE MOTOR CYCLE(SECOND HAND) TELEPHONE CASH AND BANK LIABILITY CAPITAL (175000+866000) + PROFIT

8000 18000 8000 30000 2000 975000

1041000

CONCLUSION
1. Lack of competitors in the native or nearby markets. 2. The nearest competitors are present in Kolkata and Ranchi and hiring them is very costly as accommodation charges are very high. 3. Rapid growth of local and surrounding market. 4. The entrepreneur belongs to the management background and the reputed institute like ISM Dhanbad. 5. The credibility of owners is high due to above mentioned reason, which will be helpful to sustain in competitive advantage. 6. Dhanbad consists of diversified communities and religion, which creates a expanded potential customer group.

THANK YOU