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This theory is also known as MOTIVATION-HYGIENE THEORY which was proposed by Psychologist Frederick Herzberg . Its a theory that relates intrinsic factors to job satisfaction and associates extrinsic factors with dissatisfaction. According to Herzberg theory people are influenced by two factors : MOTIVATORS HYGIENE FACTORS Hygiene Factors include : Pain benefit Companys policies Relationship with coworkers Physical environment
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Dissatisfaction is primarily the result of hygiene factors . These factors if absent or inadequate cause dissatisfaction but there presence have a little effect on on long term satisfaction. Motivating factors include: Achievement Recognition Promotion Growth Responsibility Work To start motivating people these factors need to be controlled. we need to communicate with our employees to determine what may be demotivating them so that we can fix the problems,understand the situation and begin to motivate .
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It's evident one way in order to collect and address demotivators is through regular performance feedbacks.
Simply communicating about the work itself is going to help you meet the needs of your team members and then at last motivate them.
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Achievers need regular feedback of their achievements.They prefer either to work alone or with other high achiever. Need for Power : The need to make others behave in a way in which they would not have behaved otherwise. A person's need of power can be one of two types i.e Personal and Institutional . Those who need personal power want to direct other and this need often is perceived as undesirable. Person's who need institutional power (also known as social power) want to organise the efforts to others to further the goals of the organization. Managers with a high need for institution power tend to be more effective than those with a high need for personal power.
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Need for Affiliation : The desire for friendly and close interpersonal relationships. Those with a high need for affiliation need harmonious relationship with other people and need to feel accepted by other people. They tend to conform to the norms of their work group. High nAff individuals prefer work that provides significant personal interaction. Ex: Customer service, Client interaction situation's, etc.