INTERNATIONAL BUSINESS

GROUP: III M.Com, P.B.M.M.P.G.C, MYSORE

Kishore kumar V
Contact me: kishorevriki@gmail.com

P.B.M.M.P.G.C

ABOUT MTR:
MTR Foods Ltd. is one of India's leading producers of packaged foods. Its products include a variety of vegetarian snack foods and chips, ready-to-eat meals, and partially precooked meals, emphasizing the cuisine of southern India. Other products include pickles, vermicelli, and over 30 varieties of ice cream and ice cream cones. The company is one of only a few that sells packaged food nationwide. J.P. Morgan Partners owns a 28-percent share of MTR Foods. Another 14 percent of the company is owned by Magnus Capital Corporation, a venture capital group based in Mauritius. Chairman and company director Sadananda Maiya owns the remainder. MTR operates seven manufacturing facilities. The company is the first Indian processed food company to pass strict global food safety and hygiene standards into a broader export market .

ROOTS OF MTR:
MTR Foods Ltd. began as a single restaurant in Bangalore called Mavalli Tiffin Rooms. Tiffin is a word traced to colonial rule in India and refers to a light meal or lunch. Mavalli Tiffin Rooms opened in 1924 and was run by members of the Maiya family. The restaurant soon established itself as one of the city's hottest eating spots. MTR, as the restaurant was known, had a reputation for savory food and high standards of hygiene. It became a favorite with politicians and movie stars and the VIP's waited in line like everybody else. The popular eatery later branched into catering.

Secrets of MTR:

100% Natural Unparalleled taste & flavour Uncompromising Quality Technology Vegetarianism

MTR products:
Snacks Snack

Masala
Pickles Sweet

powder

mixes Breakfast mixes Ice-creams & cones Ready to eat Beverages Vermicelli Pure spices

mixes Meal mixes Masala pastes Sweets Soups Nutrition drinks Badam mixes Pre boiled rice Semi cooked foods Canned foods

FOOTPRINTS OF MTR:

1924: Mavalli Tiffin Rooms restaurant opens.

1951: Most popular food spot in Bangalore.

1975: MTR restaurant was shut down.

1977: Sadananda Maiya, a member of the founding family of the restaurant, reinforce into packaged food and founds MTR Foods Ltd. 1978: the restaurant reopened after the State of Emergency was lifted

 1980: 1983:

MTR was a Dominant Regional Player.

MTR begins its push into a wider regional market. The company made a major technical innovation called a polyester standee pack. MTR began a push to become a more prominent company through ready 2 eat foods, but fails. MTR had come out with many more varieties of products in all southern regions and started empowering itself.

1985:

1988:

1992:

1994: The firm is reorganized and embarks on nationwide distribution.

1996: MTR changed its structure in order to accommodate future growth.

1998: MTR launched its Softy ice cream cone in order to gain a nationwide following. 2000: The company also expanded its line of snack foods such as chips and fries and also the ready-toeat meals based on North Indian recipes. 2001: Super Shop restaurant chain debuts.

2002: Eventually began supplying ready-to-eat food to the Indian Army. 2002: Started its exporting operations, initially to USA and Great Britain. 2004: The company received ISO 9002 certification.

2006: It diversified its operation to Canada, Germany, Australia, New Zealand, Middle East, Japan and South East Asian countries. 2007: Soups, Breakfast mixes, Dessert mixes, Snack mixes, Spices & Masala & Heat and Eat also introduced.

LastLy.

How many of you are familiar with this advertisement???

Yes... MTR now, has come up with some more new typical southern Indian food stuffs like: Chakli, kodabale, nippattu, kara boondhi, dal boondhi, sev, muruku etc., in 2012.