Submitted By: RECREATORS Ankush Bhatnagar Ritika Sharma Anchal Sharma Nitika Garg Palak Bhardwaj

State Bank of India

Largest nationalized commercial bank in India
In terms of assets, number of branches, deposits,

profits and workforce. Headquarters in Mumbai, India and employs about 205,896 people.

Investment banking Credit Cards Commercial Banking

Mortgages

PRODUCTS

Retail Banking

Pensions
Asset Management

Private Banking

Investment Banking
An investment bank is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.

Retail Banking
Retail banking refers to banking in which banking

institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

Commercial Banking
It is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.

Private Banking
Private banking is a term for banking, investment and

other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.

Asset management
Asset management is the

professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.

COMPETITORS

Communication

SBI
Advertisement Personal Communicati on Sales Promotion Publicity & Public Relations Instructional Material

Personal communication

Customer Service Word of Mouth

Advertisements

Broadcast Print Internet Outdoor Direct Mail

Sales Promotion

Gifts Discounts

Publicity

Press Conference Special Events Sponsorship

Instructional Material

Website Manual

STRENGTH

WEAKNESS

Brand Name Wide Distribution Network Market Leader Diversified Portfolio Low Transition Cost Highest market Capitalization & Profits

Hierarchical management structure Highest non performing assets (NPAs)

OPPORTUNITIES
Financial Inclusion Rural India Merger of associate banks with SBI Global expansion Micro Finance Branch Expansion Strong economic growth Corporate demand for credit

THREATS
Advent of MNC banks Changing interest rates and the changing policies of RBI Competition in the retail segment Private banks in the rural and semi-urban sector Change in government policies

Target Markets
Two Types: Current users Proposed users 1. Rural population 2. Markets of tier II and tier III cities with MFs 3. Working Class(High Net Individuals) 4. Increasing Middle Class

SBI communication Objectives can be:

Increasing AWARENESS and KNOWLEDGE about the new

and existing products To grab ATTENTION of consumers To Enhance purchase actions. REINFORCEMENT Increase in Market Share and sales

Factors Affecting Budget:

Company strategy
Whether the product or service is at awareness stage

,attention or reinforcement stage? How much aggressive competitors are?

Create Communications Strategies

Match with companys strategy Focus on opportunities and threats Fit with company Image

Matching Tactics with Strategies

Regional language campaigning
Product knowledge and its benefits Price of products according to target customer

THANK YOU