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ITC INTEGRATION
DIVERSIFICATION
Conglomerate Diversification
1910
ITC was incorporated under the name of 'Imperial Tobacco Company of India Limited
1925
ITC's Packaging & Printing Business was set up as a strategic backward integration for ITC's Cigarettes business
1975
ITC launched Hotels business with the acquisition of a hotel in Chennai which was rechristened ITC-Welcomgroup Hotel Chola ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited
1979
1985
ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture.
Conglomerate Diversification
1990
ITC set up the Agri Business Division for export of agri-commodities. The Division is today one of India's largest exporters.
2000
2000
2000
2000
ITC's philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative
Conglomerate Diversification
2000 2001 2002
ITC launched a line of high quality greeting cards under the brand name 'Expressions'. ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand Paperkraft: Premium range of notebooks Classmate: Indias largest notebook brand ITC's foray into the marketing of Agarbattis (incense sticks) in marked the manifestation of its partnership with the cottage sector ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for men and women
2003 2005
Concentric diversification
FMCG
Food & Confectionary 1. Staples: Aashirvaad Atta, Salt, Spices
2. 3. 4. 5. Biscuits: Sunfeast Salty Snacks: Potato chips, Bingo! Confectionery: Candyman, Mint-o Ready to Eat: Kitchens of India, Aashirvaad ReadyMeals, Aashirvaad Instant Mix, Sunfeast Pasta
Cigarettes
Upper Class Brands: Insignia, India Kings and Classic, Berkeley Middle Class Brands: Gold Flake, Silk cut and Navy cut, & Scissors Lower Class Brands: Bristol, flake, & Capstan.
Concentric diversification
FMCG
Greeting, Gifting and Stationary
Personal Care
Hotels
ITC Maurya (Delhi), ITC Maratha (Mumbai), ITC Grand Central (Mumbai), ITC Sonar (Kolkatta), ITC Windsor (Bengaluru), ITC Kakatiya (Hyderabad), ITC Mughal (Agra).
Agri-Business
E-choupal
Leaf-tobacco Agri-Export
ITC: Acquisitions
After all, INORGANIC growth is FASTEST growth!
ITC Companies
Government norms
Pressure from Domestic as well as International Health Bodies
ITC Hotels
Hotel in Chennai
=
'ITC-Welcomgroup Hotel Chola 1975
sector
NOW..
ITC Infotech
=
19 Aug 2008
industry verticals
ITC confectionery
=
2002
Entry in Rs. 800 Cr (in 2002) confectionery industry Now Industry size Rs. 1400 Cr growing at 9% p.a.
=
2005
Horizontal Acquisition Reducing energy consumption in operations Entry in Agro-forestry Business through WIMCO
Outcome..??
Brand Name
Trust celebration of 100 years
VIRU ANALYSIS
Valuable: Brand Name 100 years of trust.
Costly to Imitate: Distribution Network Rare: E-Choupal Initiative, Leadership Bandwidth
Infotech
Echoupal
SCM
More than 1000+ SKUs Warehousing space of more than 3.5m Sq.ft around 55+ Locations Products manufactured at 45+ plants More than 650 trucks moved every day from factories to Distributors. Combination of Rail/Road/Sea movement Target is to be Safer, Faster, cost effective
CIGARETTE INDUSTRY
XL XXL XL
Retail Agriculture
Paper and Packaging Hotels
XXL XXXL
M L
1%(S) 30%(XL)
26%(XXL) 2%(S)
7%
10%
Follower 20%
BCG MATRIX
20% HIGH
Paperboards Hotels FMCG-Others
Lifestyle Retai
Agri-business
BUSINESS GROWTH RATE
5%
Cigarettes Infotech
LOW
-5%
5XHIGH
0.1 X
GE MATRIX
Business Unit Strength Strong Medium Weak
Retail
Agribusiness
FMCG-others Pape r boar d
Cigarettes
Hotels Infotec h