BUSINESS RESEARCH PROJECT REPORT ON SOLAR ENERGY EQUIPMENTS IN RANCHI

By Martin Kisku MBA/1009/09 Wilfred Manik Lakra MBA/1023/09 Anugrah Denis Tete MBA/1031/09 Pawan Kumar Singh MBA/1033/09

India receives solar energy equivalent to over 5000 trillion kWh/year, which is far more than the total energy consumption of the country.

SOLAR PRODUCTS
Solar Water Heater (SWH) Solar Cookers Solar Lantern Solar Street Lighting Solar Traffic Systems Solar Generators

ADVANTAGES OF SOLAR ENERGY

No Fuel, Low running costs. Modular nature. Long-life. Reliability. Low maintenance. Clean Energy, Avoids Green House Gas Emissions. Adoption of Solar PV systems can drastically reduce global warming.

RESEARCH PROBLEM DEFINITION

To design an effective market strategy for solar energy equipment and to check the awareness of the solar energy equipment in Ranchi market.

OBJECTIVES
To check the awareness of solar energy equipment in the market. To design effective communication programme for creating awareness and promotion of solar energy equipment in Ranchi. To design an effective marketing strategy for the entrepreneur.

RESEARCH METHODOLOGY
Particulars Type of research
Data source Data collection method Data collection tool Sampling universe Sample size Sampling technique

Name of method Exploratory research

Primary and Secondary data Interview and survey Questionnaire Ranchi 51 Simple Random sampling

DATA INTERPRETATION AND ANALYSIS

Source of information
5 4.5 4.5 4 3.5 3 3 2.5 2 1.5 1 1 0.5 0 Sources of Information 3 3 Newspaper Internet Television Magazines/Journals Sales Persons

DATA ANALYSIS AND INTERPRETATION(CONTD.)

Factors affecting the sale of solar energy equipments in Ranchi
3.5 3

3
2.5 2.5 Awareness Price Distribution Channel 1.5 1 1 1 1 Government Policy Advertising

0.5

0 Factors Affecting the Sale Of Solar Energy Equipments In Ranchi Market

INFERENCE
There is lack of efforts from the distributor side. There are very few customers, which is mainly because of lack of awareness in the market about the products and poor marketing strategy by the distributor in order to pull out the potential customers for the products. The government policy in not effective which is a big drawback for any marketing strategy. The awareness about the products is not being taken as a serious issue.

CUSTOMERS REVIEW:

The customers were satisfied with the performance of the product. The products require zero maintenance. Initial cost of the product is quite high. Long run of the product makes the initial cost remunerative. The customers are engulfed with pride by using renewable source of energy in conserving the environment. Some customers are self aware about the products and their applications. They came to know about the product in the market by their friends and walk by the shop themselves. The customers believe that there is lack of advertising campaigns in the market and lack of awareness about the products.

FACTORS AFFECTING THE SALE OF SOLAR ENERGY EQUIPMENTS IN RANCHI MARKET Awareness about the product. Price should be attractive. Standard distribution channel. Consumer buying behavior. Effective, regular and supportive government policy. Advertising campaigns of products, their uses and application.

SUGGESTIONS & RECOMMENDATIONS Massive advertising campaigns Redesign the channel distribution Government policies Financial assistance Better customer service

THANK YOU