APPLE

MOT Bite Upbringing Success

iBelieve
A tech company should be run by engineers, not managers
Build a culture of respect between managers and employees Give employees the freedom to own and improve the products

Challenge your employees to grow.

Break-through
Deadlines are crucial
Don't play the "feature game" with your competition Hire people who are insanely passionate about your product

It's important to emphasize work/life balance

You should maintain that startup culture, even when you're a big company

Apple product life cycle

Incremental innovation
Products updates

MOT For Future to Make Believe

Key Initiatives to Transform Electronics Business

Strengthening core businesses: Digital Imaging / Game / Mobile Expanding business in emerging markets Turning around the television business Creating new businesses & accelerating innovation Realigning the business portfolio and optimizing resources

Core Businesses: 1. Digital Imaging

Broadcast and Professional-use (Digital still cameras / Digital video cameras /
Interchangeable lens digital cameras, etc) (Professional-use cameras, etc.)

Consumer-use

NEX-7 77 F65 Signal processing technology

Sony-only technology

Image sensors

Lens

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Core Businesses: 2. Game

PS3/PS Vita and peripheral businesses generating steady profit

Strengthen & expand network services business

PlayStationNetwork: PlayStationPlus: Grow full-title game downloads Enhance subscription service

PlayStationSuite:

Increase casual game content & compatible devices

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Core Businesses: 3. Mobile

Sony Convergence

Sony-only Technology

Digital Imaging & Game Technology & Know-How

Entertainment Assets

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Differentiation through Sony-unique technologies

LCD TV Evolution

High resolution & high sound quality Addressing & regional needs

OLED Crystal LED Display: Outstanding resolution suited for large-sized screens

Sony Convergence

Next-Gen Display

Mobile & Connectivity Simplified connection & operation Enhanced network services

Growth in Emerging Markets

Deploy total Sony Group-wide operational strengths in emerging markets

India:

Strong consumer product sales & operations

270 stores nationwide (Sony Centers, etc.)

No. 1 consumerAV/IT share made possible through stable supply chain management

Leading the industry through high-quality content creation

Promoting HD/3D content production through the Media Technology Center in Mumbai

Brand enhancement through Entertainment

Sony Pictures Television operates multiple highlyviewed television channels, including one of the most watched general entertainment channels, and targets a leading industry position.
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Creating new businesses & accelerating innovation

Current Businesses

Medical peripherals:
FY14 sales target: 50 billion yen
Printer Monitor Camera Recorder

Medical Equipment B2B Business

Grow medical equipment business (endoscopes, etc.)

By leveraging image sensor, lens, image processing and other Sony technologies

Life Sciences Businesses

Enter medical diagnostics business

- Acquired iCyt, maker of cellular analysis equipment
- Acquired Micronics, maker of medical and diagnostics equipment

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Realigning the business portfolio

Invest in core and new businesses through stringent selection and focus

Invest in core and new businesses

Realignment in other business areas

Small & mid-sized LCDs Core Businesses

- Digital Imaging - Game - Mobile - Business spun off into JV

Chemical products businesses

- Business transfer negotiations

New Businesses
- Medical

E-vehicle batteries & energy storage

- Exploring alliances

Others
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Management Structure to Execute Key Initiatives

One management

One Sony

New Management Structure

CEO: K. Hirai
CFO : M. Kato CSO : T. Saito Technology: S. Nemoto Product Strategy: K. Suzuki

S. Nemoto

K. Suzuki

Direct to CEO

T. Suzuki

H. Yoshioka

Digital Imaging

Professional Solutions

VAIO & Mobile

Sony Mobile Communications

Sony Computer Entertainment

Home Entertainment & Sound

Sony Network Entertainment

Semiconductors

Device Solutions

Medical

Headquarters
Global Sales & Marketing Corporate R&D, System and Software Technology, Advanced Device Technology UX / Product Strategy / Creative Manufacturing, Logistics, Procurement and Quality
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