MEANING OF SCM

Supply Chain Management is the process of planning, implementing and controlling the operations of supply chain as efficiently as possible.

Supply chain management spans all movements and storage of raw materials, work-in-progress, inventory and finished goods from point-of-origin to point-of-consumption.

OBJECTIVES OF THE STUDY

1. To identify the communication needs of supply chain.

2. To increase supplier performance

3. To improve and gain better control of supply chain. 4. To increase the role of technology in supply chain 5. To evaluate the performance of supplier 6. To analyze the various parameters that determines the choice of Consumer in ponlait.

RESEARCH METHODOLOGY

Research is a process in which the researcher wish to find out the end result for a given problem and thus the solution helps in future course of action.
Defining the Population The Population or Universe can be Finite or infinite. The population is said to be finite if it consist of a fixed number of elements so that it is possible to enumerate it in its totality. So In this projects consist of finite population Sample Size About 50 sample are taken in PONLAIT

Tools Used in the Analysis 1. Percentage method 2. Correlation method 3. Weighted average

ANALYSIS BY CORRELATION BETWEEN REASON FOR DEFECTS AND HEALTH PROBLEM

Factors Health Defects X-Xi Y-Yi (X-Xi) (Y-Yi) (Y-Yi)2

Yes

30

19

-6

-30

25

36

No

20

31

-5

-30

25

36

Total

50

50

-60

50

72

Calculation:

Xi = 50/2= 25 r = -60 Yi = 50/2 =25 60 = -1 Inference: The value of r is -1. it indicates that there is a negative correlation between the health and defects.

FINDINGS OF THE STUDY

70% belongs to male, 30 %belongs to female. 44% of the respondent occupations are students 42% of the respondents occupations are Employee. 80% of the respondents conume ponlait milk. Remaining 20 % of the peoples consume other product. 50% of the respondents consume ponlait milk regularly, 30 % of the respondents consume ponlait milk weekly once. 46% of the respondents search for preferred brand regularly, 40 % of the respondents consume what ever brand in market. 30% of the respondents purchase milk from grocery shop, 22 % of the respondents purchase milk from parlour 88% of the Respondents responds that leading supplier are ponlait milk, 22 % of the Respondents are other leading supplier

 40% of the respondents price are normal, 30 % of the respondents price are low.

Other than milk, 36% of the respondents consume Ghee, 28 % of the respondent consume Khoa.

48% of the respondents prefer Quality of ponalait, 20 % of the Respondents prefe Price.

39% of the respondents respond that ponlait available in market , 11 % respondent of ponlait not available in market 38% of the Respondents are satisfied, 30 % Respondents are highly satisfied

Other than ponlait ,60% of the Respondents prefer Arokiya, 40 % Respondents prefe Russi 62% of the Respondents have no defects, 38 % Respondents have defects in ponlait milk

SUGGESTIONS & RECOMMENDATIONS The suggestions are gathered from public to improve the ponlait product according to customer focus. They can improve their brand image in the presence of customer by demonstration.

They have to improve their supply chain process for an effective utilization of products among customers.
They have to make awareness about the product amomg people by advertisements. They have to focus not only on milk but also in other products like Curd, Ghee, and Khoa to improve their market status.

Customer Focus will help to learn customer buying attitude. In Ponlait not get much more awareness from public, so kindly to improve the advertisements and other improvements process such as to introduce new size of packs than the normal size (i.e., 200ml to 300ml packs) and improve the protein level. The study has been conducted at PONLAIT. The company has become a leading in milk products in Puducherry. The researcher has conducted the study for 30 days. A survey was conducted with 50 respondents in the company by using questionnaire to collect the informations from the respondents. After gathering the informations, the researcher has analysis the data by interpreting the various tools. Based on the analysis, the researcher has given some suggestions to the management to develop customer focus.