Escolar Documentos
Profissional Documentos
Cultura Documentos
Spectrum
Indicus Analytics
Segmentation
of
Urban Indian Households
Individual
underpinnings
Psychographics Propensities
Spend
Save
Earn
Indicus Urban Consumer
Groups
Similar to methods used
internationally
But India focused
Two tier approach
First tier: Conceptual
Second Tier: Empirical
Simple to visualize and use
Accounts for consumer heterogeneity
Methodology
Underlying Data
Characteristics of raw data
Widely accepted
Well sampled and transparent methods
Sources
Relevant data sets of National Sample Survey
Indicus Premium Databases
Depth
120,000 households
Sampled during and after mid 2000s
Coverage
For 70 million urban Indian households
For 350 million urban Indians
First Tier Segmentation
Conceptual: Consumption pattern depends
On Ability to Spend (Socio Economic Status)
Occupation X Education X Hierarchical position
Requirements and Needs (Life Stage)
Marital Status
Family Type
Dependent’s Life Stage
School Educated F1 F2 F3
SEC C Skilled worker
School Educated E1 E2 E3 E4 E5 E6 E8
SEC B Business man
Graduate/ PG D1 D2 E7
SEC B Skilled worker
Graduate/ PG C1 C2 C3 C4 C5 C6
SEC A Professional
Graduate
Executives/ B1 B2 B3
SEC A Managers
Graduate/ PG A1 A2 A3 A4 A5
SEC A Businessman
Parameters for each
Assets
Demographic Segment
House Ownership
Total Population Four Wheeler
Household population
Ownership
Household Size
Financial Assets
Age of all the
Household Assets
individual
Gender Ratio Expenditure
Basic Food
Socio Economic High value food
Education Medical
Occupation
Education
Industry
Durable goods
Clothing and
Footwear
In the following sections
we provide snapshots of a
typical household in each
of the 30 Segments.
Chief WageEarner
Age (Median): 30 Yrs
Marital status: 80 % Married
Education: 87 % Graduate
Industry: (Major) 32 % Wholesaleand Retail Trade
Enterprise: 94 % Proprietorship
Occupation: 100 % Self Employed
All Segments A1
Segment A1
Spouse
Education 52 % Graduate
Occupation 53 % No spouse
Adult members
Education 51 % Graduate
Employment 73 % Oneperson employed
All Segments A1
Segment A1
Assets
Annual Household Income: Rs. 331,000
Annual Household Expenditure: Rs. 254,000
House Ownership: 20 %
Type of Residence: 93 % Independent Houses
TV Ownership: 85 %
Four Wheeler Ownership: 13 %
All Segments A1
Segment A2
Group Profile
0.49% of Indian Households
Chief WageEarner
Age (Median): 36 Yrs
Marital status: 100 % Married
Education: 80 % Graduate
Industry: (Major) 28 % Manufacturing
Enterprise: 76 % Proprietorship
Occupation: 100 % Self Employed
All Segments A2
Segment A2
Spouse
Education 43 % Graduate
Occupation 83 % Homemakers
Adult members
Education 52 % Graduate
Employment 73 % Oneperson employed
All Segments A2
Segment A2
House Ownership: 73 %
Type of Residence: 78 % Independent Houses
TV Ownership: 94 %
Four Wheeler Ownership: 34 %
All Segments A2
Segment A3
Group Profile
0.64% of Indian Households
Chief WageEarner
Age (Median): 47 Yrs
Marital status: 98 % Married
Education: 81 % Graduate
Industry: (Major) 32 % Manufacturing
Enterprise: 70 % Proprietorship
Occupation: 100 % Self Employed
All Segments A3
Segment A3
Spouse
Education 38 % Graduate
Occupation 85 % Homemakers
Adult members
Education 46 % Graduate
Employment 61 % Oneperson employed
All Segments A3
Segment A3
House Ownership: 86 %
Type of Residence: 69 % Independent Houses
TV Ownership: 100 %
Four Wheeler Ownership: 44 %
All Segments A3
Segment A4
Group Profile
0.76% of Indian Households
Chief WageEarner
Age (Median): 63 Yrs
Marital status: 89 % Married
Education: 66 % Graduate
Industry: (Major) 21 % Manufacturing
Enterprise: 25 % Proprietorship
Occupation: 57 % Self Employed
All Segments A4
Segment A4
Spouse
Education 24 % Secondary School
Occupation 79 % Homemakers
Adult members
Education 45 % Graduate
Employment 49 % Two persons employed
All Segments A4
Segment A4
House Ownership: 90 %
Type of Residence: 79 % Independent Houses
TV Ownership: 96 %
Four Wheeler Ownership: 45 %
All Segments A4
Segment A5
Group Profile
0.97% of Indian Households
Chief WageEarner
Age (Median): 55 Yrs
Marital status: 88 % Married
Education: 66 % Graduate
Industry: (Major) 20 % Education
Enterprise: 43 % Govt./ Public Sector Company
Occupation: 67 % Regular Salaried
All Segments A5
Segment A5
Spouse
Education 35 % Graduate
Occupation 55 % Homemakers
Adult members
Education 46 % Graduate
Employment 72 % Oneperson employed
All Segments A5
Segment A5
House Ownership: 68 %
Type of Residence: 74 % Independent Houses
TV Ownership: 88 %
Four Wheeler Ownership: 18 %
All Segments A5
Segment B1
Group Profile
0.16% of Indian Households
Chief WageEarner
Age (Median): 32 Yrs
Marital status: 84 % Married
Education: 69 % Post graduateand above
Industry: (Major) 27 % Financial Intermediation
Enterprise: 43 % Govt./ Public Sector Company
Occupation: 100 % Regular Salaried
All Segments B1
Segment B1
Spouse
Education 41 % Graduate
Occupation 64 % No spouse
Adult members
Education 40 % Graduate
Employment 62 % Oneperson employed
All Segments B1
Segment B1
House Ownership: 17 %
Type of Residence: 92 % Apartments
TV Ownership: 73 %
Four Wheeler Ownership: 25 %
All Segments B1
Segment B2
Group Profile
0.41% of Indian Households
Chief WageEarner
Age (Median): 37 Yrs
Marital status: 100 % Married
Education: 70 % Graduate
Industry: (Major) 29 % Manufacturing
Enterprise: 40 % Public/ Pvt. Ltd. Companies
Occupation: 98 % Regular Salaried
All Segments B2
Segment B2
Spouse
Education 54 % Graduate
Occupation 78 % Homemakers
Adult members
Education 51 % Graduate
Employment 74 % Oneperson employed
All Segments B2
Segment B2
House Ownership: 26 %
Type of Residence: 86 % Apartments
TV Ownership: 100 %
Four Wheeler Ownership: 42 %
All Segments B2
Segment B3
Group Profile
0.73% of Indian Households
Chief WageEarner
Age (Median): 49 Yrs
Marital status: 98 % Married
Education: 70 % Graduate
Industry: (Major) 38 % Financial Intermediation
Enterprise: 60 % Govt./ Public Sector Company
Occupation: 99 % Regular Salaried
All Segments B3
Segment B3
Spouse
Education 40 % Graduate
Occupation 81 % Homemakers
Adult members
Education 45 % Graduate
Employment 68 % Oneperson employed
All Segments B3
Segment B3
House Ownership: 78 %
Type of Residence: 68 % Independent Houses
TV Ownership: 99 %
Four Wheeler Ownership: 41 %
All Segments B3
Segment C1
Group Profile
0.12% of Indian Households
This segment consists of working singles and married
couples living in joint families. The chief wageearners
are in their early thirties and havegood educational
background and are skilled workers and professionals
and majorly working under proprietorship
Chief WageEarner
Age (Median): 32 Yrs
Marital status: 72 % Married
Education: 80 % Graduate
Industry: (Major) 23 % Manufacturing
Enterprise: 52 % Proprietorship
Occupation: 88 % Regular Salaried
All Segments C1
Segment C1
Spouse
Education 39 % Graduate
Occupation 63 % No spouse
Adult members
Education 33 % Graduate
Employment 47 % Two persons employed
All Segments C1
Segment C1
House Ownership: 9%
Type of Residence: 95 % Independent Houses
TV Ownership: 100 %
Four Wheeler Ownership: 11 %
All Segments C1
Segment C2
Group Profile
0.73% of Indian Households
Chief WageEarner
Age (Median): 26 Yrs
Marital status: 96 % Never Married
Education: 69 % Graduate
Industry: (Major) 17 % Computers and Related
Enterprise: 42 % Proprietorship
Occupation: 86 % Regular Salaried
All Segments C2
Segment C2
Spouse
Education No Spouse
Occupation No Spouse
Adult members
Education 58 % Graduate
Employment 95 % Oneperson employed
All Segments C2
Segment C2
House Ownership: 6%
Type of Residence: 72 % Apartments
TV Ownership: 35 %
Four Wheeler Ownership: 0%
All Segments C2
Segment C3
Group Profile
0.7% of Indian Households
Chief WageEarner
Age (Median): 33 Yrs
Marital status: 100 % Married
Education: 64 % Graduate
Industry: (Major) 21 % Education
Enterprise: 38 % Proprietorship
Occupation: 81 % Regular Salaried
All Segments C3
Segment C3
Spouse
Education 40 % Graduate
Occupation 50 % Homemakers
Adult members
Education 52 % Graduate
Employment 84 % Oneperson employed
All Segments C3
Segment C3
House Ownership: 26 %
Type of Residence: 62 % Apartments
TV Ownership: 73 %
Four Wheeler Ownership: 4%
All Segments C3
Segment C4
Group Profile
1.1% of Indian Households
This segment consists of married couples living with
their young children in joint families. The chief wage
earners are in their mid thirties and havegood
educational background and areskilled workers or
professionals.
Chief WageEarner
Age (Median): 35 Yrs
Marital status: 99 % Married
Education: 61 % Graduate
Industry: (Major) 19 % Wholesaleand Retail Trade
Enterprise: 40 % Proprietorship
Occupation: 71 % Regular Salaried
All Segments C4
Segment C4
Spouse
Education 33 % Graduate
Occupation 76 % Homemakers
Adult members
Education 33 % Graduate
Employment 54 % Oneperson employed
All Segments C4
Segment C4
House Ownership: 71 %
Type of Residence: 75 % Independent Houses
TV Ownership: 95 %
Four Wheeler Ownership: 12 %
All Segments C4
Segment C5
Group Profile
3.25% of Indian Households
This segment consists of married couples living with
young children in nuclear families. Thechief wage
earners are in their mid thirties and havegood
educational background and areskilled workers or
professionals.
Chief WageEarner
Age (Median): 35 Yrs
Marital status: 99 % Married
Education: 64 % Graduate
Industry: (Major) 17 % Education
Enterprise: 35 % Proprietorship
Occupation: 73 % Regular Salaried
All Segments C5
Segment C5
Spouse
Education 32 % Graduate
Occupation 80 % Homemakers
Adult members
Education 48 % Graduate
Employment 82 % Oneperson employed
All Segments C5
Segment C5
House Ownership: 48 %
Type of Residence: 55 % Independent Houses
TV Ownership: 89 %
Four Wheeler Ownership: 12 %
All Segments C5
Segment C6
Group Profile
1.5% of Indian Households
This segment consists of married couples living with
their grown up children. Thechief wageearners are in
their late forties and havegood educational background
and are skilled workers or professionals and working in
govt./ public sector companies.
Chief WageEarner
Age (Median): 49 Yrs
Marital status: 97 % Married
Education: 53 % Graduate
Industry: (Major) 20 % Health and Social Work
Enterprise: 48 % Govt./ Public Sector Company
Occupation: 72 % Regular Salaried
All Segments C6
Segment C6
Spouse
Education 33 % Graduate
Occupation 79 % Homemakers
Adult members
Education 37 % Graduate
Employment 64 % Oneperson employed
All Segments C6
Segment C6
House Ownership: 75 %
Type of Residence: 68 % Independent Houses
TV Ownership: 96 %
Four Wheeler Ownership: 31 %
All Segments C6
Segment D1
Group Profile
0.43% of Indian Households
Chief WageEarner
Age (Median): 29 Yrs
Marital status: 64 % Never Married
Education: 74 % Graduate
Industry: (Major) 19 % Wholesaleand Retail Trade
Enterprise: 35 % Proprietorship
Occupation: 78 % Regular Salaried
All Segments D1
Segment D1
Spouse
Education 41 % Graduate
Occupation 67 % No spouse
Adult members
Education 36 % Graduate
Employment 47 % Oneperson employed
All Segments D1
Segment D1
House Ownership: 73 %
Type of Residence: 77 % Independent Houses
TV Ownership: 84 %
Four Wheeler Ownership: 11 %
All Segments D1
Segment D2
Group Profile
4.21% of Indian Households
Chief WageEarner
Age (Median): 48 Yrs
Marital status: 96 % Married
Education: 70 % Graduate
Industry: (Major) 20 % Public Administration/ Defence
Enterprise: 49 % Govt./ Public Sector Company
Occupation: 73 % Regular Salaried
All Segments D2
Segment D2
Spouse
Education 22 % Secondary School
Occupation 77 % Homemakers
Adult members
Education 38 % Graduate
Employment 66 % Oneperson employed
All Segments D2
Segment D2
House Ownership: 70 %
Type of Residence: 67 % Independent Houses
TV Ownership: 92 %
Four Wheeler Ownership: 9%
All Segments D2
Segment E1
Group Profile
0.06% of Indian Households
This segment consist of singles living in joint families as
thechief wageearners of the household. They have
education up to school level and havesmall business in
wholesaleand retail trade. Most of themarehome
owners.
Chief WageEarner
Age (Median): 27 Yrs
Marital status: 97 % Never Married
Education: 71 % Higher Secondary
Industry: (Major) 36 % Manufacturing
Enterprise: 72 % Proprietorship
Occupation: 96 % Self Employed
All Segments E1
Segment E1
Spouse
Education No Spouse
Occupation No Spouse
Adult members
Education 27 % Middle School
Employment 57 % Two persons employed
All Segments E1
Segment E1
House Ownership: 94 %
Type of Residence: 94 % Independent Houses
TV Ownership: 67 %
Four Wheeler Ownership: 0%
All Segments E1
Segment E2
Group Profile
0.1% of Indian Households
Chief WageEarner
Age (Median): 32 Yrs
Marital status: 100 % Married
Education: 53 % Primary School
Industry: (Major) 40 % Manufacturing
Enterprise: 84 % Proprietorship
Occupation: 97 % Self Employed
All Segments E2
Segment E2
Spouse
Education 25 % Middle School
Occupation 59 % Homemakers
Adult members
Education 23 % Middle School
Employment 48 % Two persons employed
All Segments E2
Segment E2
House Ownership: 18 %
Type of Residence: 19 % Independent Houses
TV Ownership: 70 %
Four Wheeler Ownership: 0%
All Segments E2
Segment E3
Group Profile
0.06% of Indian Households
Chief WageEarner
Age (Median): 28 Yrs
Marital status: 93 % Never Married
Education: 66 % Middle School
Industry: (Major) 39 % Wholesaleand Retail Trade
Enterprise: 62 % Proprietorship
Occupation: 95 % Self Employed
All Segments E3
Segment E3
Spouse
Education No Spouse
Occupation No Spouse
Adult members
Education 37 % Middle School
Employment 89 % Oneperson employed
All Segments E3
Segment E3
House Ownership: 5%
Type of Residence: 4 % Independent Houses
TV Ownership: 1%
Four Wheeler Ownership: 0%
All Segments E3
Segment E4
Group Profile
1.85% of Indian Households
Chief WageEarner
Age (Median): 31 Yrs
Marital status: 100 % Married
Education: 50 % Middle School
Industry: (Major) 28 % Manufacturing
Enterprise: 64 % Proprietorship
Occupation: 61 % Regular Salaried
All Segments E4
Segment E4
Spouse
Education 28 % Middle School
Occupation 52 % Homemakers
Adult members
Education 40 % Middle School
Employment 88 % Oneperson employed
All Segments E4
Segment E4
House Ownership: 22 %
Type of Residence: 51 % Independent Houses
TV Ownership: 42 %
Four Wheeler Ownership: 0%
All Segments E4
Segment E5
Group Profile
8.8% of Indian Households
This segment consists of married couples living with
young children in joint or nuclear families. Thechief
wageearners haveeducation up to school level. Mostly
work in wholsale and retail trade. Most of themare
homeowners and living in independent house.
Chief WageEarner
Age (Median): 34 Yrs
Marital status: 99 % Married
Education: 43 % Middle School
Industry: (Major) 27 % Wholesaleand Retail Trade
Enterprise: 70 % Proprietorship
Occupation: 47 % Self Employed
All Segments E5
Segment E5
Spouse
Education 30 % Middle School
Occupation 86 % Homemakers
Adult members
Education 36 % Middle School
Employment 86 % Oneperson employed
All Segments E5
Segment E5
House Ownership: 53 %
Type of Residence: 60 % Independent Houses
TV Ownership: 72 %
Four Wheeler Ownership: 1%
All Segments E5
Segment E6
Group Profile
15.26% of Indian Households
This segment consist of married couples with grown up
children. Thechief wageearners haveeducation up to
school level and are working in wholsale and retail trade
Most of themarehome owners and living in
independent houses.
Chief WageEarner
Age (Median): 46 Yrs
Marital status: 94 % Married
Education: 39 % Middle School
Industry: (Major) 25 % Wholesaleand Retail Trade
Enterprise: 53 % Proprietorship
Occupation: 47 % Self Employed
All Segments E6
Segment E6
Spouse
Education 27 % Middle School
Occupation 79 % Homemakers
Adult members
Education 27 % Middle School
Employment 54 % Oneperson employed
All Segments E6
Segment E6
House Ownership: 68 %
Type of Residence: 68 % Independent Houses
TV Ownership: 88 %
Four Wheeler Ownership: 4%
All Segments E6
Segment E7
Group Profile
6.3% of Indian Households
This segment consists of married couples with children
who arealso married. The chief wage earners have
moderateto good education and are skilled workers,
some havetheir own business, most of themown their
house.
Chief WageEarner
Age (Median): 60 Yrs
Marital status: 83 % Married
Education: 32 % Middle School
Industry: (Major) 30 % Wholesaleand Retail Trade
Enterprise: 32 % Proprietorship
Occupation: 56 % Self Employed
All Segments E7
Segment E7
Spouse
Education 28 % Illiterate
Occupation 68 % Homemakers
Adult members
Education 21 % Middle School
Employment 51 % Morethan two persons employed
All Segments E7
Segment E7
House Ownership: 83 %
Type of Residence: 78 % Independent Houses
TV Ownership: 91 %
Four Wheeler Ownership: 11 %
All Segments E7
Segment E8
Group Profile
1.48% of Indian Households
This segment consists of married couples/ loners with
empty nests and approaching their retirement. Thechief
wageearners havemiddleto higher secondary school
education and majorly working in wholesaleand retail
tradeand somehavetheir own business
Chief WageEarner
Age (Median): 56 Yrs
Marital status: 83 % Married
Education: 40 % Middle School
Industry: (Major) 22 % Wholesaleand Retail Trade
Enterprise: 48 % Proprietorship
Occupation: 48 % Regular Salaried
All Segments E8
Segment E8
Spouse
Education 23 % Middle School
Occupation 52 % Homemakers
Adult members
Education 28 % Middle School
Employment 72 % Oneperson employed
All Segments E8
Segment E8
House Ownership: 61 %
Type of Residence: 67 % Independent Houses
TV Ownership: 62 %
Four Wheeler Ownership: 3%
All Segments E8
Segment F1
Group Profile
1.17% of Indian Households
Chief WageEarner
Age (Median): 28 Yrs
Marital status: 53 % Married
Education: 51 % Middle School
Industry: (Major) 27 % Manufacturing
Enterprise: 68 % Proprietorship
Occupation: 56 % Regular Salaried
All Segments F1
Segment F1
Spouse
Education 29 % Middle School
Occupation 60 % No spouse
Adult members
Education 32 % Middle School
Employment 41 % Two persons employed
All Segments F1
Segment F1
House Ownership: 60 %
Type of Residence: 67 % Independent Houses
TV Ownership: 64 %
Four Wheeler Ownership: 2%
All Segments F1
Segment F2
Group Profile
2.49% of Indian Households
Chief WageEarner
Age (Median): 24 Yrs
Marital status: 88 % Never Married
Education: 29 % Middle School
Industry: (Major) 34 % Manufacturing
Enterprise: 63 % Proprietorship
Occupation: 64 % Regular Salaried
All Segments F2
Segment F2
Spouse
Education No Spouse
Occupation No Spouse
Adult members
Education 25 % Middle School
Employment 97 % Oneperson employed
All Segments F2
Segment F2
House Ownership: 12 %
Type of Residence: 29 % Independent Houses
TV Ownership: 15 %
Four Wheeler Ownership: 0%
All Segments F2
Segment F3
Group Profile
2.4% of Indian Households
Chief WageEarner
Age (Median): 34 Yrs
Marital status: 98 % Married
Education: 46 % Middle School
Industry: (Major) 28 % Wholesaleand Retail Trade
Enterprise: 66 % Proprietorship
Occupation: 47 % Regular Salaried
All Segments F3
Segment F3
Spouse
Education 30 % Middle School
Occupation 82 % Homemakers
Adult members
Education 29 % Middle School
Employment 48 % Oneperson employed
All Segments F3
Segment F3
House Ownership: 62 %
Type of Residence: 70 % Independent Houses
TV Ownership: 80 %
Four Wheeler Ownership: 1%
All Segments F3
Segment G1
Group Profile
0.83% of Indian Households
Chief WageEarner
Age (Median): 28 Yrs
Marital status: 57 % Married
Education: 44 % Illiterate
Industry: (Major) 29 % Manufacturing
Enterprise: 76 % Proprietorship
Occupation: 44 % Self Employed
All Segments G1
Segment G1
Spouse
Education 41 % Illiterate
Occupation 63 % No spouse
Adult members
Education 47 % Illiterate
Employment 46 % Two persons employed
All Segments G1
Segment G1
House Ownership: 57 %
Type of Residence: 74 % Independent Houses
TV Ownership: 35 %
Four Wheeler Ownership: 0%
All Segments G1
Segment G2
Group Profile
2.05% of Indian Households
Chief WageEarner
Age (Median): 32 Yrs
Marital status: 100 % Married
Education: 42 % Primary School
Industry: (Major) 28 % Manufacturing
Enterprise: 73 % Proprietorship
Occupation: 45 % Regular Salaried
All Segments G2
Segment G2
Spouse
Education 51 % Illiterate
Occupation 41 % No spouse
Adult members
Education 38 % Illiterate
Employment 80 % Oneperson employed
All Segments G2
Segment G2
House Ownership: 25 %
Type of Residence: 56 % Independent Houses
TV Ownership: 24 %
Four Wheeler Ownership: 1%
All Segments G2
Segment G3
Group Profile
7.67% of Indian Households
Chief WageEarner
Age (Median): 33 Yrs
Marital status: 97 % Married
Education: 40 % Primary School
Industry: (Major) 22 % Manufacturing
Enterprise: 75 % Proprietorship
Occupation: 42 % Self Employed
All Segments G3
Segment G3
Spouse
Education 52 % Illiterate
Occupation 75 % Homemakers
Adult members
Education 48 % Illiterate
Employment 73 % Oneperson employed
All Segments G3
Segment G3
House Ownership: 57 %
Type of Residence: 65 % Independent Houses
TV Ownership: 44 %
Four Wheeler Ownership: 0%
All Segments G3
Segment G4
Group Profile
21.08% of Indian Households
This segment consists of married chief wageearner
living with their grown up or married children and some
chief wageearners areliving with their married children
.Thechief wageearners areupto primary school
educated and are skilled workers.
Chief WageEarner
Age (Median): 50 Yrs
Marital status: 77 % Married
Education: 47 % Illiterate
Industry: (Major) 22 % Manufacturing
Enterprise: 49 % Proprietorship
Occupation: 42 % Self Employed
All Segments G4
Segment G4
Spouse
Education 65 % Illiterate
Occupation 54 % Homemakers
Adult members
Education 36 % Illiterate
Employment 40 % Morethan two persons employed
All Segments G4
Segment G4
House Ownership: 73 %
Type of Residence: 74 % Independent Houses
TV Ownership: 63 %
Four Wheeler Ownership: 1%
All Segments G4
Segment G5
Group Profile
2.15% of Indian Households
Chief WageEarner
Age (Median): 59 Yrs
Marital status: 62 % Married
Education: 57 % Illiterate
Industry: (Major) 18 % Agricultureand Related
Enterprise: 48 % Proprietorship
Occupation: 41 % Self Employed
All Segments G5
Segment G5
Spouse
Education 73 % Illiterate
Occupation 48 % No spouse
Adult members
Education 56 % Illiterate
Employment 65 % Oneperson employed
All Segments G5
Segment G5
House Ownership: 62 %
Type of Residence: 74 % Independent Houses
TV Ownership: 26 %
Four Wheeler Ownership: 0%
All Segments G5
Segment H1
Group Profile
0.89% of Indian Households
Chief WageEarner
Age (Median): 32 Yrs
Marital status: 98 % Married
Education: 52 % Illiterate
Industry: (Major) 46 % Construction
Enterprise: 68 % Proprietorship
Occupation: 14 % Regular Salaried
All Segments H1
Segment H1
Spouse
Education 59 % Illiterate
Occupation 73 % Homemakers
Adult members
Education 50 % Illiterate
Employment 69 % Oneperson employed
All Segments H1
Segment H1
House Ownership: 70 %
Type of Residence: 80 % Independent Houses
TV Ownership: 37 %
Four Wheeler Ownership: 0%
All Segments H1
The entire consumer segment is available on
order, for all the 33 segments.
Segment details consist of:
4. Other Characteristics