National Foods Pakistan.

Group members: Anam Javaid Ayesha Nayyer Madeeha Hafeez

Over view of presentation.

Part 1 Brand Analysis History of the firm and brand. Segmenting and targeting. Characteristics of people who use this brand. Positioning Competitors. Right and wrong doings.

Continue.

Part 2 Brand development Relaunch of the brand with new features. Addition and deletion in the brand. How to beat the competition?

Part 1 History of the firm and brand.

History can be divide into 3 phases: 1970-80, 1981-91, 19922002. Mission and vision statements. Products offered by National Foods. International distribution. National Jams. N.F. introduced jams in 1997. Variety in flavors.

Segmenting and targeting

workers 14% young 19% ol d age 5%

chil dren 62%

children

young

workers

old age

Positioning

National foods have positioned their products in the mind of the customers because of following points: High Quality product Customers are always satisfied Readily available at all outlets whether big or small Price is affordable

Competitors
Closed competitors Mitchels Salmans Shezan Tops sundip Broad competitors Every thing eaten in the breakfast.

Right doings.

The product is made in a hygienic environment Made according to the customers need and demand Great variety in jams Convenient packaging Affordable price Small packages for travelers etc Positioning better than competitors Advertisements are given importance

Wrong doings

Artificial flavors Should launch those flavors of jams which are available in the market by the competitors

Part 2 Relaunch of the brand.

Product Pricing Placement Promotion

Addition and deletion in the product

How to beat the competition?