Summer Internship Review 2012

15th may to 30th June 2012

ZAHID AHMAD A N COLLEGE PATNA Marketing(MBB) PATNA 30/06/2012

Flow Of The Presentation

Project Undertaken Key Objective and Scope Of The Project

Project Undertaken Objective And Scope Of The Project Consumer Behaviors Methodology And Approach Market domination Market Finding Recommendation limitation Conclusion

Project Title
Usage and recharge pattern data subscriber(2G,3G,datacard & Smartphone)

Competition
Company
MTS TATA Reliance Idea Aircel

Price
1700 1550 1350 1550 1400

Dongles sold
3500 2500 4000 2000 1500(open)

Vodafone
Airtel BSNL

1450
1650 1600

500
1000 open

Competition in Smartphone
S.No Company Price Benefit with Sale per sim day(in no.) Users(in percentage)

1
2 3 4 5 6 7

Samsung
Nokia Apple

7500
8000

no
no no 3500 no

300
200 20 20 40 15 20

45%
35% 4% 3% 5% 3% 5%

Idea Smartphone 5800 MTS Smartphone 3500 Blackberry Others 10000

no

Starting price Sale per day in Bihar & Jharkhand

Competition Plans
Operator Days Idea 2p/KB Aircel 10p/10KB Airtel 10p/10KB Rs.10/100MB/ overage 30p/20 KB Docomo 1p/KB Uninor 20p/20KB Vodafone 10p/10KB BSNL 2G 1p/10KB Reliance 10p/10KB

Rs.5/25MB

Rs.5/ultd

Rs.5/50MB Rs.9/60MB Rs.1 4/60 0MB Rs.24/300 Mb

Rs.4/25MB

Rs.7/100MB

Rs.5/50MB

Rs.14/75MB

Rs.14/UnLTD

Rs.17/150MB

Rs.15/500MB Rs.33/1GB/7days

Rs.16/125/ 5day s Rs.28/250/ 10 days

Rs.14/200MB

Rs.14/500MB Rs.29/500MB/7d ays

Rs.28/175MB

Rs.35/300MB Rs.98/1GB Rs.149/ 2GB Rs.250/ 6GB Rs.498/ ultd

30

Rs.98/1GB

Rs.72/2GB Rs.98/U nLTD

Rs.33/1GB (Night) Rs.48/1GB (21days) Rs.64/2.5G B Rs.98/4GB Rs.10/webs ite Rs.149/8GB

Rs.90/6GB

Rs.98/1GB

Rs.54/500MB Rs.98/2G B Rs.219/2 GB+4GB Rs.274/U nLTD

Rs.99/2GB

2G Plans available in the market

3G Prepaid Dongle Hardware Cost Default

Airtel3G Rs.1500 10p/10Kb

BSNL3G Rs.1649 0.04p/10Kb

Rel 3G Rs.999

Idea Rs.1550

Rs.149/3G B 30 30 Days FRC >=512MB Rs.51/1GB/mnth for 2mnth Rs.302/1000MB

Rs.600/2GB+2 GB+2GB/90day s

Rs.110/2GB Rs.499/5GB Rs.1100/3GB For 90 days Rs.99/300MB Rs.250/1GB Rs.349/1.5GB Rs.449/2GB

Rs.499/2GB
30 30 30 30 30 1GB 2GB >=3GB >=5GB >=10GB Unlimited Same as Handset products Rs.600/3GB Rs.600/3GB/90days Rs.750/5GB Rs.1099/10GB Rs.1650/10GB Rs.1030/3GB Rs.255/1GB

Rs.598/2GB
Rs.850/3GB Rs.1250/5GB

Rs.949/ultd for 30 days

3G Dongle plans in the market

B&J Prepaid Handset 3G

Operator Default 1 3 7 15

Aircel 0.03p/10 KB Rs.8/50MB/UnLTD(128 Kbps) Rs.17/100MB/UnLTD(128 Kbps) Rs.39/200MB/UnLTD(128 Kbps) Rs.67/250 MB/UnLTD(128 Kbps)

Reliance 10p/10 KB Rs.98/2GB

Airtel (Applicable for Dongle also) 10p/10Kb Rs.9/10MB Rs.45/30Mins Rs.65/80MB Rs 69/60 Mins

BSNL 2p/10Kb Rs.10/20MB Rs.25/50MB Rs.50/100MB

Idea B&J 5p/10Kb Rs.7/20MB Rs.49/100MB

Rs.96/125MB

Days Rs.100/250MB Rs.197/500MB Rs.301/1GB Rs.449/2GB Rs.600/3GB/90 days Rs.2000/22GB Rs.99/300MB Rs.198/600MB Rs.349/1GB Rs.449/2GB Rs.599/2GB/60days Rs.749/4GB Rs.849/6GB Rs 949/UnLTD/>6GB 128Kbps Rs.1249/10GB Rs.21 for 20min Rs.44 for 50min Rs.79 for 60min Rs.145 for 120min

30

Rs.128/500MB/UnLTD(128 Kbps) Rs.198/1GB/UnLTD(128 Kbps) Rs.399/2GB/UnLTD(128 Kbps) Rs.697/5GB/UnLTD(128 Kbps) Rs.997/10GB/UnLTD(128 Kbps)

Rs.97/100MB Rs.198/250MB Rs.255/1GB Rs.650/3GB Rs.800/4GB

Rs.102/200MB Rs 201/500MB Rs.450/1200MB Rs.675/2.5GB Rs.750/4GB Rs.1250/10GB

Time (min)/Days

3G Handset Plans in the market

Consumer preference
Consumer preference for idea 3G data card

Consumer preference for idea Smartphone

Retailer awareness

Customer awareness

Awareness of idea product is medium.

DATACARD

SMARTFONE

Project Objective & Scope

Objective:
. To find out the retailer and consumer preference of idea 3G and other telecom company . Satisfaction level of the retailer and consumer through idea . How the retailer are focused on idea 3G product . Find out the ways of increasing revenue

Scope:
Retailer : this segment is selling the 3G product and convience the customer Areas: Bikhnapahari,musllapur haat, nayatola, machuatoli, sabzibagh, Locations: Retailer And customer

Consumer Behaviour
. . . . . Full satisfaction Branded company Good network High speed maximum benefit at the minimum price

Methodology/Approach
Exploratory research
In depth Interview- retailers(50) , customers(30) Focused Group Discussion- sales, marketing

Market covered
Patna: Sabzibagh , Badipath,Langatoli, Machutoli, Nayatola, Biknapahadi and Musllapur haat.

Market domination
Musllapur haat Nayatola Market Leader:vodafone Idea: promoter problem Market Leader:Rim, Airtel Idea:Addvertising problem Market Leader:No specific market leader Biknapahadi Idea: costly Market Leader: Aircel Machuatoli Langatoli Idea: Network problem Market Leader:No specific market leader Idea: Channel and connectivity problem

Market Findings
. Connectivity problem

CUSTOMER

. Unaware of latest plan an offer

FEEDBACK

. Idea data card costly than other

. Lack of information about latest plan an offers

RETAILER

. Lack of knowledge about 3G product

FEEDBACK

. No incentive of data card

. No promoter activity . Distributor problem . Connectivity problem

. Addvertising problem

Our suggestion for promotional activity

Employ purchasing programme(EPP) Road show Mega events Personal selling or door to door selling Special offers Branding Telecommunication Events in schools and colleges

Limitations

The time period allotted for this study was 45 days only This project has been perform in summer season

Learning
Knowledge about data card and telecom Knowledge about MBB vertical Knowledge about market comptetion Planning of day to day activity and implementation This project also expose me skills sets to corporate world Opportunity to meet various problem to corporate world

Thank You