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Why?
Lop sided development Labor migration Social tensions Rise of slums Can the cities expand for ever?
The need
Reverse the flow Attract people back to rural areas Create opportunities which are long term Rising youth population A tool for rural development
Definition
Enterprise located in a rural area, using mainly local resources both raw material as well as labor If a large company opens up a unit in a rural area, what sort of multiplier effect we can see?
Constraints
Low self image and confidence No faith on others No exposure to industry / business Lack of knowledge on the formalities required to start a venture Checking business for viability Bank transactions Read and write accounts Managing
Motivational inputs, meeting with successful entrepreneurs Group building exercises Field visits to factories / markets Opportunity identification and guidance Market survey & project preparation guidance Training for bank transactions and accounting Technical training
Cooperatives
Students at left
You are an rural entrepreneur who is thinking of supplying urban markets Think on products
You are an rural entrepreneur who thinks of replicating a urban service Think on services
Food processing Dehydrated fruits and vegetables Fruit based beverages Honey making, mushroom cultivation Aqua culture Traditional sweets Poultry Cottage and handicrafts
Entrepreneurship Development Institute (EDI) Small Industries Service Institute (SISI) Technical Consultancy Organizations (TCO) District Industries Centers (DIC)
Information Capital
State Financial Corporation (SFC) State Industrial Development Corporation (SIDC) State Industrial Investment Corporation
Market assessment
Market demand
Target customer group Demographics Potential Gap analysis Market share Price points Product age Discounting strategies Credit terms
Competition
Trading practices
Infrastructure Issues
Power Transport
Common pitfalls
Vagaries of monsoon Price uncertainties Lack of contingency planning Managing cash flows