Business Idea By:Gagandeep Singh

MBA IV Sem Roll No. 048

Introduction PIZZA PLAZA was incorporated in 2013 in Select city walk

mall, New Delhi. The key promoter cum financial advisor of the restaurant is Mr. Inder singh and who has invested 100% of the start up cost. Key Elements Pizza Plaza is a locally owned fast food outlet. It will provide a combination of excellent food at a value pricing with fun packaging and atmosphere. Our main priority is to establish one outlet in a crowded mall, preferably in one of the prominent shopping malls in Delhi. This plan is prepared to obtain a location for the initial launch of this concept

Objectives,Vision,Mission

Objectives: Provide a combination of excellent food at a value pricing with fun packaging and atmosphere. Vision: Our five year goal is to have 3 restaurants in the same area. To make pizza plaza a destination spot for mall-goers. Mission: The effect of our products on the health and well being of our customers and staff. Service our clients' needs promptly and efficiently.

Implementation Strategy
Segmentation
Youth and teenagers Families Our secondary target is between the ages of 25 and 37,

which are a heavy lounge/restaurant user group. a. Product: pizza plaza is famous for both pizza as well as other snacks. b. Price: The restaurants target the middle class and upper class family so the price menus are subject to the competitors and cost of the dishes we will have incurred.

 Place: PIZZA PLAZA was incorporated in 2013 in Select

city walk mall, New Delhi. Promotion:

a)Local Newspaper. b)Banners & Hoardings. c)Internet Marketing

Human Resource Plan

The management philosophy of pizza plaza is based on

respect of your fellow employees, respect for each and every client and individual responsibility. The management Team consists of 7 people Mr. Gagandeep singh -Director, owner General Manager Waiter Head chef Cook 1 Cook 2 Dishwasher

Financial Decisions The premier element in our financial plan is initiating, maintaining,

and improving the factors that create, stabilize, and increase our cash flow.

Financial Plan a) We are assuming growth will be lower in starting and then steady growth will be there.
b) Profit Margin will cover all the expenses and gain will be there to the

owners.
c) In starting 6-8 months expenses will be higher because of large

scale marketing and other expenses.

Conclusion
food industry accounts for a major part of the GDP of any country. This business is the latest format of doing business which is having a great potential to grow in the future. As we have started a sort of business, we are expecting good outputs.
Our Key Points:

a. Emphasize quality, originality, and dependability of service. b. We will provide a unique atmosphere. c. Build a community relationship-oriented business.