The Panthre Bike Co.

The Board Members :

1) Preetesh Choudhari 2) Naresh Raveendran 3) Muneeb Farooqi 4) Swetha Borra 5) Akanksha 6) Vaibhav Goyal CEO & CFO CMO Managing Director Chief of HR Head MFG & Production Chief Design ER

TABLE OF CONTENT
Introduction

Product range
Advantage Company profile Major Players (Competitor ) Market Share S.W.O.T. Analysis Strategies

Recommendation
Conclusion

Company Profile
The Panthre Bike Co., founded in year 2010 Head Quartered at Bangalore

Vision statement :

To be the market leader of Indian Two wheeler industry by providing diversified ,high quality,high technology products by

2015
Mission Statement :

Aggressive expansion of product range by inducting new

technology and build brand image by high quality products

Product Range

120 cc Espano
275 cc Fushuko

350 cc Glider

Advantage
Sales of motor cycles in India is likely to touch the 13 million mark by 2015 Registered two-wheelers still growing Growth in exports and domestic sales are 24.34% and 11.92% respectively. Middle class expanding by 30 - 40 million every year Growing working population and Increased access to credit facility Requirement of new end cost cutting technology

Market Share
%
4

3 7

9 5

Team 1
Team 2 Panthre Team 4 Team 5

Team 6 Team 7

10

Team 8
11 Team 9

Indian two wheeler market Competitive Scenario

SL .NO

Team1

Team2

Panthere

Team4

Team5

Team6

Team7

Team8

Team9

120cc 275cc 350cc

* *

* * * *

* *

* *

550cc

750cc

STRATEGIES : Acquisition & Joint Venture

Team no 4 (Technical Colloboration JV)

THE PANTHERE BIKE CO.

STRATEGY 1
1) BUSINESS STRATEGY
The company has formed its business strategies on following objectives

1) Non performing product Range : - This is the most important parameter used by Panthere to create its High end products as this depends on the engineering Design and Technicality of product Non Performing Product : 350 CC Glider Strategy : Technical collaboration JV with Team no 4

2) Benefits of Technical collaboration Joint Venture With team no 4: Products that are similar in their design catering to similar segments share the raw materials and hence need to be clubbed in the same Business like 120cc bike while those with different requirements like 275 cc and 350 cc needs different strategy.

STRATEGY 2
New Market Share : Team 4 + Panthere = 18 % ( Market Leader ) Diversified Product Range : 1) 120 CC 2) 275 CC 3) 350 CC Benefits of Acquisition and JV : 1) Diversified products to all segments 2) High technology High End products 3) High profit potential 4) Low Manufactering Cost 5) Better Brand Image 6) Durable Products

SWOT Analysis Of Panthere

Strengths
Diversified Products in all Segments Huge sale network Better Durable products Highest share High margin

Weakness
Less durable products Low brand image

SWOT
Opportunities
Increase concentration in market Close all non performing products To be an Market leader

Threats
New entrants in market Govt surcharges on import bikes And superbikes