Honda Case Study

Presented By: Manish Kumar Lodha

Flow of Presentation

Introduction US market before Honda Question & Answer

Introduction

Honda is world largest manufacture of motorcycle and engine

Honda started push into US market with smallest and light weight motorcycles

Honda advertisement theme to attract young families You meet the nicest people of Honda Hondas strategy was low cost producer and innovation

US Market before Honda

Harley Davidson was market leader Police and army were the target customer Bad image of motorcycle rider Hells Angles & Satans Slaves

The stereotype of motorcyclist was teenage trouble maker US and British companies were the major supplier

Question .1

Honda was a innovative person and his main focused was not the profitability but rater to show his ability to producing better engine

Fujisawa is thought about the financial section of the company

By specialized in their own ability they pool together

resources and function effectively as a team

Question.2

Attracting new customer group Success come from innovative product Long term vision of global leadership

Question 3

Honda had a deliberate strategy of disassociating themselves from the hells angel type of people by following the nicest people advertisement policy

Question 4

Strategic accommodation The purpose of the strategic accommodation shared values and vision. It provides a brief picture of the range of accommodation and services under

consideration and identifies the priorities and the outcomes that the strategy is trying to achieve

Cont

Peripheral vision Peripheral vision is being able to look forward and see the sides at the same time. Look directly at your computer screen. Can you still see what's going on around you, to the left and right of your head? That's peripheral vision

Question 5

BCG report 1975

Success of Honda was fueled by success in the Japan market
The small, lightweight Honda Super cub price is compare to other bike is very low

Honda was following a strategy of developing region by region

Honda paid to advertising when the company spent heavily on the advertising

Cont

Pascal 1984
Honda was superior to other competitor in productivity Honda had a deliberate strategy of disassociating themselves from the hells angel type of people by following the nicest

people advertisement policy

Honda pushed into the U.S market with small lightweight motorbikes

Cont

Prahalad and Hamel

Honda was selling 50cc motorcycles in the United States
Honda as pursuing a long-term vision of global leadership in internal combustion engines, constantly building

competencies in design and manufacturing, and competing

through innovating around competitors' product offerings

Question 6

Process school

Generate new knowledge Fast reaction

Design school

Reality of forces

Thank You