MAHINDRA & MAHINDRA GROUP

INTRODUCTION
In 1945, two enterprising brothers named J.C. Mahindra and K.C. Mahindra joined forces with Guam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years later, India won its independence, Guam Mohammed left the company to become Pakistans first finance minister Entered automotive manufacturing in 1947 to bring the iconic Willis Jeep in Indian

INTRODUCTION
Keshub Mahindra - Former Chairman

Anand Mahindra Chairman and Managing Director

 US $15.4 billion multinational group with more than 144,000 employees in over 100 countries across the globe. New global brand name Mahindra Rise

CORE BUSINESS

AUTOMOBILE SECTOR

TWO WHELLER

DURO/ DURODZ

KINE

COMMER CIAL
UTILTY VECHILE/ TRUCKS BULERO MAXI/GIO/ALFA

PASSENGER
SUV / MUV Scorpio / bolero/ xylo.

AUTOMOBILE INDUSTRY
Emerging sector and has a potential to improve it.
The increasing GDP and economical resources have boost up during the last decade which has increased purchasing power of the Indian peoples. Indian Passenger Car Market Analysis, the passenger car market, which constitutes around 78.5% of passenger vehicle sales.

KEY PLAYERS
1. TATA MOTORS

Market Share: Commercial Vehicles 63.94%, Passenger Vehicles 16.45%. Tata Indica, India's first fully indigenous passenger car. Tata Ace, India's first indigenously developed mini-truck.
2. MARUTI SUZUKI INDIA.

A subsidiary of Suzuki Motor Corporation of Japan. Market Share: Passenger Vehicles 46.07%. Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.

KEY PLAYERS
3. Hyundai Motor India

Hyundai Motor India Limited is a wholly owned subsidiary of worlds fifth largest automobile company. Market Share: Passenger Vehicles 14.15%. number one exporter of passenger car of the country for the sixth year in a row. i10, i20, Verna, Sonata, Accent etc.
4. Mahindra & Mahindra

Market Share: Commercial Vehicles 10.01%, Passenger Vehicles 6.50%. mainly engaged in the Multi Utility Vehicle and Tractors. expanding its footprint in the overseas market with - XYLO

Key Factors influencing Automobile Industry

Consumer Sentiment Index Domestic Goods Price Metal/ Iron and Steel Import and Export Taxes (Duties) / Motor Vehicle Tariffs World Price Energy/ Crude Oil

FIVE FORCES
Porter's Five Forces, also known as P5F, is a way of examining the attractiveness of an industry. It does so by looking at five forces which act on that industry. These forces are determinants of that industry's profitability

KEY SUCCES FACTORS OF AUTOMOBILE INDUSTRY

WHAT DO CUSTOMER WANTS? {ANALYSIS OF DEMAND}
PRICE/ ECONOMICAL SUPPLY RELABILITY FEATURES SPECIFIC TECHNICAL SPECIFIACTION

HOW DO FIRMS SURVIE COMPETITON ? {ANALYSIS OF COMPETITION }

RAW MATERIAL ECONOMIC OF SCALE FINANCIAL RECORCES TECNOLOGY

KEY SUCCES FACTORS Conventional sources of cost efficiency include: large-scale plants, low-cost location, rapid adjustment of capacity to output. Differentiation through technical specifications and service quality.

CORPORATE STRATEGY
Federated structure enables each business to chart its own success. Economies of scope. Economies of scale. Add value to shareholders

DIVERSIFICATION
M&M group have presence in almost 14 sectors From its core business automobiles it has diversified in many different sectors Many of them are related and unrelated to its core business

Related diversified
when certain stages of the value chains fit each other, we consider such diversification related
MAHINDRA AEROSPACE FARM AND CONSTRUCTION EQUIMENTS

MAHINDRA SYSTECH (COMPONENT)

ENERGY {solar/renewable}

M&M

UNRELATED DIVERSIFICATION

INFORMATION TECHNOLOGY

LEISURE & HOSPITALITY

MAHINDRA HOLIDAY &RESORTS INDIA MAHINDRA OCEAN BLUE MARINE

RETAIL
MOM & ME. REAL ESTATE SEZ LIVING SPACES

[IT]
TECH MAHINDRA MAHINDRA SATYAM CANVAS-M

What is synergy in Business???

'Synergy' This term is used mostly in the context of mergers and acquisitions. Synergy from mergers and acquisitions has been characteristically connoted by 2+2=5. It signifies improvement of the performance of the acquired company by the strength of the acquiring company or vice versa. Realization of synergies through consolidation domestic and global have been one of the main aims of the worldwide M&A activities today

SYNERGY IN M&M GROUP

M&M - Navistar Inc USA M&M - Ssangyong Motor Company South korea M&M - Kinetic Motor Company TECH MAHINDRA - SATYAM

Benefits from the merger

The following benefits are expected as a result of the merger: Enhancement of capabilities across verticals, Well-balanced geographic exposure, Well-balanced client mix, Other profitability related synergies.

ACQUISITION
MAHINDRA REVA
Founded in 1994, the REVA Electric Car Company. joint venture between the Maini Group of Bangalore and AEV LLC of USA. In may 2010 Mahindra group acquire majority stake in company It has about 3,500 electric cars on the road in 24 countries across Europe, Asia and Central and South America

M&M REVA

COMPONENT IT SOLUTION GLOBAL DISTRIBUTION FINANCE

Several International patents DESING AND TECHNOLOGY

MAHINDRA REVA IN INDIA

Inaugurating the worldclass, energy efficient, green manufacturing plant in Bangalore August 2012 capable of producing 30,000 cars per year, is scheduled to begin production in end of 2012