Escolar Documentos
Profissional Documentos
Cultura Documentos
• Fleets
• Business Class Services
• In-flight Dining
• You're in For a Special Treat!
• In-flight Entertainment
• Let the fun begin!
PIA’s Network
Domestic Network International
Network
Hierarchy of PIA
•
•
Vision Mission & Values
•
Internal Factors
Strengths Opportunities
1. Leading Market Position Having the maximum route and fleet
2. Brand Recognition
3. Superior Operating Structure Growing demand for low cost airlines
5Industry Recovery
Weaknesses Threats
1. High Interest Rates
1. Formulation of Govt. Rules
2. Accidents
2. High dependence on Passenger . …Revenues
3. Strong Competition by Air-blue
2. Debt
4. Interest and foreign currency
3. Reliance on Oil Prices exchange rates
5. Decline in airline industry
PEST Analysis
Political Social
1Increased Competition (Deregulation of airline industry) 1Greater Customer Awareness
2Political Stability 2Increased Entertainment Spending
Economical Technological
1Improved Purchasing Power 1In-flight Entertainment
Demographic Segmentation
of PIA:
• Income Segmentation
• Occupation
Segmentation
Behavioral Segmentation:
• Occasion Segmentation.
• Hajj’s Occasion.
• Eid’s Occasion.
• New Years’ Occasion.
• Loyalty Status.
Market Segmentation of PIA
Geographic Segmentation
• Both segments domestic and international.
• Demographic Segmentation
• Income Segmentation -----audience who
falls under the category of upper and
upper middle class.
• Geographic Segmentation
• Domestic Regions ----- people within the
country.
Psychographic Segmentation
• Social Class
• Positioning by attributes.
• Reliability
Attribute
• Speed Positioning
• Safety
• Positioning by price and quality.
• Introduction of Additional Low Cost
Quality-price
Flights Positioning
• “PIA express”
• Domestic Competitor
Selection of Airline
According to research in , 60% people utilize the services of PIA, 30% people utilize the services
of airblue and only 10% people utilize the services of shaheen International Airline.
Selection Of Airline
Airblue,
30%
others,
Price, 20%
50%
Service,
30%
RECOMMENDATIONS FOR PAKISTAN
INTERNATIONAL AIRLINES
• Decentralization
• PIA should decentralize its structure that would lead to the easy
management and increased motivation.
Any Questions