VoIP , What is VOIP?

George Dallas

Agenda

What is VoIP? Why VoIP? Whats Required for VoIP Deployment? Need for SIP Recommendations What the Vendors are Saying Q/A

What is VoIP?

What is VoIP?

VoIP = Voice over Internet Protocol Basically, VoIP means Voice transmitted over a Digital Network Also called IP Telephony

Standards based (e.g., H.323, G.711, G.729, RTP, UDP, IP, RSVP, SIP)
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What is VoIP?

VoIP is the latest in a long series of actions to change voice transmission from an all analog to an all digital network

Traditional Analog Systems

Traditional Analog Systems have tremendous Quality of Service Built In.

They assign a dedicated end-to-end connection for each pair of users These connections could carry more than just a voice connection -- but they dont A lot of potential bandwidth is wasted Its like having your own personal Limo ready to take you anywhere at a moments notice Very Good service but not very efficient
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VoIP Systems

VoIP Systems differ from Analog Systems

They convert voice into packets and then mix several conversations onto the same wires (IP Networks) These circuits can also carry data packets as well An efficient use of bandwidth Its like having a fleet of shared taxis Make efficient use of resources but you could still end up standing in the rain trying to catch a taxi
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IP Networks

IP Networks were not designed with the same Quality of Service as Analog Phone Networks

IP Networks anticipate that some packets may be lost or delayed IP Networks contain provisions to request the retransmission of missing packets From a data standpoint, a user may wait an extra second for a web page to load

Need for Quality

But Voice Networks cannot tolerate delay and missing packets

To be effective, Voice networks require a continuous stream of packets You cant have a random series of 2-3 second delays in the middle of a sentence and have an effective conversation This lack of Quality of Service initially proved to be a barrier to the mainstream adoption of VoIP

Need for Quality

Voice is a Real-Time Application

Delay < 150 (ITU-G114) - 200 ms OK in Corporate network Jitter (delay variation) < 30 ms Packet Loss < 1%

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Recent Advances

Recent advances in Networking have overcome the Quality of Service Issues

Protocols have been developed to provide an adequate level of service and quality Network Switching equipment has evolved to give Voice traffic priority over Data traffic Virtual Local Area Networks (VLANs) can segregate Voice and Data traffic

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Why VoIP?

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Which Technologies Will Drive Employee Productivity?

Virtual Private Networks IP Telephony 60% 54%

Wireless LANs
Wireless Email Mobile Technology Instant Messaging 18% 30% 26%

47%

Other

2%

IP Telephony Ranked Second on List of Technologies Associated with Improved Employee Productivity
Source: Sage Research, January 2003 13

Key Customer Drivers for IP Communications

Lower Cost of Network Ownership

Aggregate View on Drivers

Cost savings are the primary short-term reason to converge voice, data and video onto a single IP network This reflects the impact of the slowing economy on IT investment

60%

40%

Enhanced Business Communications

20%

Creating new revenue streams and deploying new applications that can increase productivity or enhance customer care are seen as significant and as longer term benefits of convergence

0%

1st 428

2nd 397

3rd 344

To drive cost savings (easier infrastructure mgmt.) To drive revenues To enable additional application capabilities Other

14 Source: The META Group Multi-Client Study 2000/01

The Basic Theory

Put Voice, Data and Video on to one Network and achieve savings and flexibility

Eliminate redundant Networks Consolidate IT Staff Simplify Administration and Maintenance Reduce hardware Reduce cabling 1 cable for voice and data Reduce WAN Charges

Converged Networks are the key

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Disparate Networks
Collaboration Calendar

DATA
Voice Messaging

Audio Conferencing

VOICE
Web Application Instant Messaging
Telephone Services

Email

VIDEO
Video Conferencing

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Converged Network
Calendar Collaboration Instant Messaging Web Application

Video Conferencing email

Audio Conferencing

Voice Messaging Security

Telephone Services

Whats Required for VoIP Deployment?

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Data Networks

Data Networks must be robust enough to support the additional Voice and possibly Video Traffic

Remember -- if the Data Network is down, you cant make phone calls Quality of Service Security Redundancy Availability
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Network Architecture needs to address

Network Switches

If your Data Network is more than 3 years old it may not be able to support VoIP Newer Layer-2 and Layer-3 Switches are designed to support VoIP

VLAN Support QoS Support Security Features Gigabit Links POE Large Buffers
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Power

Analog Phone Systems provide power to Phones over the phone cabling Analog Phone systems have Battery Back Up Systems

If the Power goes off The phones still work

VoIP Phones are powered over the Data Cable from the Network Switch

Power Over Ethernet (POE) Requires Battery Back Up Systems (UPSs) in each Data Closet
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Network Cabling

Existing Voice Category-3 Cabling cannot support VoIP

Requires new cables for existing installations Minimum of one Category-5e Cable for all users

VoIP can reduce cabling costs for new deployments

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Network Architecture

Data Networks need to be re-designed

Separate VLANs are required to segregate traffic

Voice Data Video Management

Deploy Redundant Links

Multiple Paths Rapid Spanning Tree Support L-3 switches vs. Software based Routers
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Hardware Based Routing

Network Security

Firewalls should be deployed where Voice and Data Networks meet

Prevent Data Network Attacks from affecting Voice

Users should be authenticated to gain access to the network

Radius Servers

Authenticate Users Assign Policies Assign Users to VLANs based on Identity

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VoIP Systems

Deploy standards based VoIP systems

SIP support is a key

Instruments Signaling

System Servers should be distributed Determine if a Hybrid approach works best for you

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Need for SIP

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SIP

Session Initiation Protocol (SIP) is an Open Standard signaling protocol used for establishing sessions in an IP Network

It is a catalytic protocol that delivers key signaling elements that can turn a VoIP Network into a true IP Communications Network It replaces older and proprietary signaling protocols It enables multiple vendors to interoperate It enables new services to be easily added Enables Presence Based Capabilities
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Why Sip?
Shared Call Appearance

Hold with Music

Shared Line Address of Record Group Pickup Call Park

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Directed Pickup

Why Sip?
Multimedia Call Center Presence based Routing

Buddy list Push-to-talk

???????

Video, Chat, IM

Intelligent Call Screening

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SIP, H.323 and MGCP

Call Control and Signaling
H.323 H.225 H.245 Q.931 RAS SIP MGCP RTP RTCP RTSP

Signaling and Gateway Control

Media
Audio/ Video

TCP IP

UDP

H.323 Version 1 and 2 supports H.245 over TCP, Q.931 over TCP and RAS over UDP. H.323 Version 3 and 4 supports H.245 over UDP/TCP and Q.931 over UDP/TCP and RAS over UDP. SIP supports TCP and UDP. SIP leverages other protocols.
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Recommendations

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Recommendations

For new Installations

Deploy a Converged Network Deploy VoIP System Deploy Advanced L-2 and L-3 Switches Take advantage of Reduced Cabling Requirements

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Recommendations

For existing Installations

IP Enable your Existing PBX Deploy VoIP initially where needed

Sales Call Centers Tele-workers - #1 application Wireless

PDAs Soft Phones (Laptops) WoVoiP

Implement VoIP on the WAN between Sites Phased approach leverage existing investment
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Reasons to Switch to VoIP

VoIP is the Strategic Direction of Carriers and Vendors

Conventional Systems will become outdated and expensive to maintain and upgrade

VoIP provides a Feature Rich and Cost Effective Architecture

New features and services will be added to VoIP Systems Competitive Pressures will force many Industries to Upgrade to keep pace
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Reasons to Switch to VoIP

VoIP Investment Protection

IP Enable Existing Systems Take advantage of new features where you need them now Migrate based on budgets and business needs
Moves, Adds, Changes are simplified Converged Networks = Fewer Systems

VoIP can Reduce Maintenance Expenses

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Reasons to Switch to VoIP

Flexibility and Portability

IP Soft Phones Wireless IP Phones Dual Mode Cellular / Wireless IP Phones

SIP Based Presence Detection Follow Me Call Centers
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Key Applications

Reasons to Switch to VoIP

Better Network Management

VoIP Network Upgrades provide benefits for Data Users as well Video Telephony Presence Detection Instant Messaging Drag and Drop Conference Calls Converged WAN Links for Voice, Data and Video
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Real Time Collaboration

Improved Bandwidth Utilization

NEC on IP Telephony
IP Telephony is growing throughout the world as communications decision makers begin to take advantage of the potential cost savings afforded by converged infrastructures. NECs initiative is to facilitate the migration to IP Telephony. One of the essential aspects of NECs strategy is honoring our commitment to investment protection for our customers. Therefore we have "IP enabled" our existing line of traditional PBXs, Key Telephone Systems and Document Solutions so that our customers can enjoy the cost savings of IP Telephony without rendering obsolete their existing systems.

http://www.necunifiedsolutions.com/main/Solutions

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Final Thoughts

Avoid the Hype One approach, which is hotly debated in the VoIP market, is to rip out your old PBX, phones and wiring and replace everything with IP phones. That might work in some cases, particularly where the old PBX is long past its expiration date, but it isn't always the best approach. Consider deploying IP Telephony based on a Phased Approach See NECs migration strategy With a carefully targeted VoIP deployment you can achieve 70% of the ROI with 30% of the investment Understand the benefits that the technology offers, not just the costs Have a Plan
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