SINGAPORE DREAMS INC.

LET THE DREAM COME TRUE

PRESENTED BY: I.S.M.E STUDENTS Marketing(2008-2009) Bangalore India

SINGAPORE TOURISM: FACTS & FIGURES

Tourism is one of the largest service sectors of Singapore. As of 2007, the tourism industry contributed 3% to Singapores GDP, and generated US$ 9.4 Billion in tourism receipts. In year 2007, Singapore recorded 10.3 million visitors per annum which is a new record high. STB expects 15 million visitors in Singapore per annum by year 2010. Tourism expenditure reached SGD$13.8 billion in 2007. STB expects tourism receipts to reach SGD$15 billion by 2010. Foreign investment in Singapore is worth more than SGD$340 billion dollars.

 Indonesia (1,956,000), China (1,114,000), Australia (768,000), India (749,000) and Malaysia (646,000) were Singapores top five visitor-generating markets in 2007. Singapore targets the Tourist Dollar to hit S$30 billion by 2015 Singapore is one of the most popular tourist destinations in AsiaPacific region.

Culture of Singapore
Performing arts and culture of Singapore reflect the flavor of the region. Festivals and celebrations, expressing the diverse beliefs and backgrounds of the multicultural society, are held throughout the year.
Cultural Events Movies Dance Theatre Music

Changing Frameworks for Tourism Policy

DEMAND
INPUTS

MANAGEMENT
ENVIRONMENT

MERLION STATUE

JURONG BIRD PARK

SENTOSA ISLAND

KEY INFORMATION

Singapore posted an estimated S$13.8 billion in tourism receipts from January to December 2007, representing an 11.3% increase over January to December 2006. This had exceeded the target of S$13.6 billion for 2007, and set a new record for tourism receipts. In 2007, Singapore welcomed 10.3 million visitors, registering a growth of 5.4% over 2006. This is the highest annual visitor arrivals recorded for the Singapore tourism sector. It had outperformed the 2007 annual target of 10.2 million visitors. Visitor days were estimated to reach 38.0 million days, setting another record and posting an increase of 13.4% in comparison with 2006.

 Indonesia (1,956,000), China (1,114,000), Australia (768,000), India (749,000) and Malaysia (646,000) were Singapores top five visitor-generating markets in 2007. These markets accounted for about 51% of total visitor arrivals in 2007. Benefiting from the record visitor arrivals, the hotel industry saw both the Average Room Rate and Average Occupancy Rate setting new highs. Total room revenue was estimated to reach an all-time high of S$1.8 billion, an increase of 22.8% over 2006.
The Average Room Rate for the full year of 2007 was estimated at S$202, an increase of 23.1% over 2006. The Average Occupancy Rate for hotels was estimated to have reached 87%, a 1.7 percentage point increase over the previous year.
Figures as on year December 2007. All comparisons made are year-on-year comparisons with 2006.

OVERVIEW

Singapore Dream Inc.

What do we Offer? Tourism Service Provider Online Presence Offline Experience ENTRY STRATEGY: Franchisee.

OUR PHILOSOHY
Vision
To be a technologically driven sustainable tourism organization, providing value for money accommodation in Singapore

Mission
Provide Affordable Rooms Offer Uniquely Singapore Experience to tourists Be Involved in the Community

WHAT IS UNIQUELY SINGAPORE

Our Diverse Cultures & Languages East Meets West Fantastic Food Shopping Safe, Clean & Green Well managed tourist attractions Good Medical system Good Educational system Good Banking System

Unique selling Proposition

Personalizing

the service according to the feed back

of customers Tracking customers and get real time data of their spending and we can easily track the patterns of their buying and moving around to upgrade services in tune to that.

Important Notes
- Singapore is an expensive tourist destination - There are more tourists than Singaporeans in Singapore - Almost twice as many tourists on weekdays compared to weekends - They are free on weekdays, mornings and afternoons when Singaporeans are at work - Majority of the tourists in Singapore are on business and M.I.C.E - Tourists get GST rebates - Spend 4 days in Singapore - Bangkok KL Singapore route on tours - Focuses on 4 main markets: BTMICE, OSTs, Leisure, Medical tourism - Sentosa is the most popular tourist attraction

WHY TOURISTS COME TO SINGAPORE?

Leisure tour Holiday Shopping Business Business event or exhibition To source for a school or university Corporate incentive company retreat Corporate training
Education

Tours Overseas Study Tours Business set-up and business opportunities Medical check ups Plastic Surgery On Transit and Stop Over Watch Concerts and performances Events etc. F1 Buy property and make investments

SUB DIVISION OF SINGAPORE TOURISM

LEISURE TRAVEL BUSINESS & M.I.C.E EDUCATION MEDICAL TOURISM

UPCOMING EVENTS & HOW IT AFFECTS TOURISM

FORMULA 1 INTEGRATED RESORTS THE YOUTH OLMPICS
WE EXPECT TO SEE A MORE AFFLUENT GROUP OFTOURISTS IN SINGAPORE WITH BETTER SPENDING POWER.

PRODUCTS
Customized tour packages would our products which will be according to the need and budget of the customers. Packages would include the following: Air Line Tickets Hotels Resorts Cars Tourists Guides Cruise Play Worlds like Theme Parks Safari Students tour Medical Tourism

TARGET MARKET
India Middle East China Russia Japan Germany England Indonesia Malaysia

Single

Women: Aged 35 - 45 Mature travelers: Baby boomers Budget travelers Eco-Tourism Corporate

ENGLAND
Developed nation with high per capita income. Proportion of young population is as high as 28%. People are usually fun loving and fond of communities. People of England prefer to live alone and travel is also one of their agenda. England is devoid of beach culture due to their climatic conditions which also makes them get attracted towards place like Singapore.

GERMANY
Outbound tourism is high. Lack of domestic attractions.

Climate not good for summer sun holidays.

Lack of stylish coastal resorts. Its a developed country therefore people dont hesitate spending lavishly.

JAPAN
Tourists are stereotype.

High cost of living and long working hours because of this problem the government is encouraging its people to take more holidays. Main segment which travels is the young women the so called office ladies.
Language difficulties. Asian tourist markets which are actually closer to japan might become most widely visited places.

ACTIONS TAKEN BY THE COMPANY

Promote sustainable tourism products, using market related instruments and incentives, such as contests, awards, certification, model projects, culturally sensitive quality labels covering both environmental and social sustainability; Reduce inappropriate consumption, use local resources in preference to imports in a sustainable manner; reduce and recycle waste, ensure safe waste disposal, develop and implement sustainable transport policies and systems, eg efficient public transport, walking, cycling in destinations; Provide tourists with authentic information, enabling them to understand all environmental and related aspects (e.g. human rights situation) of tourism when selecting any destination or holiday package; educate visitors in advance of arrival and give guidance on 'dos' and 'don'ts'; make tourists aware of their potential impact on and their responsibilities towards host societies; Provide information on respecting the cultural and natural heritage of destination areas; employ tour guides who portray societies honestly and dispel stereotypes;

Ensure that the marketing of 'green' tourism reflects sound environmental policy and practice; use non-exploitative marketing strategies that respect people, communities and environments of destinations, dismantle stereotyping, integrate sustainable tourism principles when creating new marketing strategies; Train staff to foster tourist responsibility towards the destinations, encourage multi-cultural education and exchange;

Actively discourage exploitative sex tourism, particularly sexual exploitation of children, and tourism which causes or contributes to social problems; Adopt, observe, implement and promote codes of conduct.

PROFILE OF TOURISTS
Tourists from developing countries such as Middle East, India, China, Vietnam are those that are affluent and the rich. Many tourists come to Singapore for a reason other than a holiday. Many are here for business trips and seek investment and business opportunities here. There are several type of tour groups: Holiday Makers, Corporate Groups, Attending seminars and events, Family groups, Business travelers, Student Tour groups, Medical Tourists. Biggest shoppers amongst the tourists are Indonesians, Russians, Middle Eastern, Japanese

STRATEGIES
Key strategy is value for money. We will provide for direct currency conversions. Provide shoppoholics Shopping Cards with maximum possible discounts. Booz-O-Booz Cards for night life lovers. Local guides. Provide customers free calling vouchers of certain fixed amount e.g.. $S50 calling cards. Provide travelers with RFID cards. Better Security for the travelers including medical security.

Distribution & Promotion

Direct Distribution Model
Internet Travel Agents Corporate Deals High Net worth Individuals

Promotion
Advertising

Keyword Marketing Pay-Per-Click Banners Link Exchange PR Strategy

OUR UNIQUE VALUE PROPOSITION

Build and maintain our customers

Value for Money Unique Holiday Experience Customizing

Employment Enterprise Skill Enrichment

Factor
Tour Packages Price Quality Selection

PRIME TRAVELS
2 2 1 3

WTS TRAVELS
2 1 1 2

SINGAPORE DREAMS INC

1 1 2 2

Importance to customers
1 1 1 2

Service
Reliability Stability Expertise Reputation

2
2 2 4 4

1
2 2 2 1

1
2 3 3 3

1
2 3 4 2

Location
Appearance

2
3

2
1

1
2

2
2

1 = Very Important; 5 = Not very important

STRENGHTS
Well-established tourism in member countries: Singapore, Malaysia, and Thailand already have high annual visitor arrivals. Well-developed entertainment options: Countries already offer shopping, nightlife activities, etc World-class airports facilitate travel: e.g. Singapore Changi Diverse tourism resources within the region range from nature to culture, religion, sports, and health and wellness. Well-developed linkages to external markets are in place.

WEAKNESSES
Countries are at different levels of inbound and outbound market maturity. Countries are at different levels of manpower standards. Possible competing strategies are in play: e.g. more than one country aspiring to be a strategic hub, or countries competing to be world leaders in particular attractions. Trade and investment need to be considered, as well as inter-firm linkages. Visas are required for travelers from outside the region.

OPPORTUNITIES
Liberalization: Ease of visa requirements and government regulation of airlines could be helpful. The ASEAN region is suited to hub travel trends.

World-class events could be leveraged.

Two-way tourism could be better promoted.

Intra-regional travel could be increased for leisure, business, study and MICE.

THREATS
Unstable political conditions
Regional crises, e.g. terrorism, avian flu and tsunami, discourage tourism.

Contagious disease and its media coverage may affect international travel demand.
Lack of crisis management readiness persists in some countries: Risk management contributes to a positive revival of tourist destinations in many cases. Safety and security are not consistent; conversely, unnecessarily negative travel advisories are also troublesome.

Currency fluctuation continues to be a risk.

Ongoing ethnic and religious conflicts are potentially problematic.

PRICES
PREMIUM PACKAGE FOR CORPORATES:
Return Airline Tickets Hotel Stay 4 Days & 3 Nights (Including Cruise) Private Car Insurance Shopping Card Telephone Card Tourist Guide Entertainment (Golf, Casino, Cards) 758 x 2 3030 300 100 1000 200 100 200 -----------6446 -----------Figures in Singaporean Dollars

PREMIUM PACKAGE FOR ENTHUSIATICS:

Return Airline Tickets Hotel Stay 7 Days & 6 Nights Shopping Cards Telephone Cards Entertainment( Bungee Jumping, Safari) Tourist Guide 550 x 2 2500 500 100 500 100 ---------4800 ----------

Figures in Singaporean Dollars

ECONOMY PACKAGE
Return Airline Tickets Hotel Stay 3 Days & 2 Nights Entertainment (Temples, Malls, Theme Parks) Shopping Card Telephone Card Tourist Guide 400 x 2 1500 250 300 100 50 ----------4000 -----------

Figures in Singaporean Dollars

MEDICAL TOURISM PACKAGE

Return Airline Tickets Hotel Stay 3 months Hospital Expense (Bone Marrow Transplant) Shopping Card 758 x 2 9000 15200 2000 ----------27716 -----------

Figures in Singaporean Dollars

THANk YOU