Escolar Documentos
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CONSUMER
PRESENTED BY:-
DEEPAK SRIVASTAV
ROLL NO-14.
PGDM(IB)
RETAIL CONSUMER
FACTORS INFLUENCING THE CUSTOMER’S DECISION
MAKING
DEMOGRAPHIC
FACTORS
FACTORS
INFLUENCIN
ENVIROMENTAL G
FACTORS CUSTOMERS LIFESTYLES
DECISION
MAKING
PSYCHOLOGICAL
FACTORS
RETAIL CONSUMER
FACTORS INFLUENCING THE RETAIL SHOPPER
1. DEMOGRAPHIC FACTORS
Gender
Age
Occupation
Education
Family size
Income
RETAIL CONSUMER
2. LIFESTYLE
Nature of occupation
Availability of leisure
RETAIL CONSUMER
FACTORS INFLUENCING THE RETAIL SHOPPER
3. PSYCHOLOGICAL FACTORS
Motives
Perception
Learning
Attitude
Personality
RETAIL CONSUMER
FACTORS INFLUENCING THE RETAIL SHOPPER
4. ENVIROMENTAL FACTORS
Physical Environment.
MEDIA
INTERNET PRINT &
AV
PURCHASE
NEED SEARCH FOR STORE EVALUATION
RECOGNIZED INFORMATION VISITS OF OPTIONS DECISION
FAMILY &
STORES
FRIENDS
The decision making process-
Example
Identification of a problem “My sales Reps need new computers!
Extensive
Decision Routine
decision
Limited Impulse
decision decision
Consumer Decision
Rules
Compensatory Non-
Decision Rule compensatory
Decision Rules
Conjunctive
Decision Rule
Lexicographic
Disjunctive Decision rule
Decision Rule