IN OTHER WORDS: MONA BAKERS PERSPECTIVE ON EQUIVALENCE

MOTTO
Do we really know how we translate or what we translate?...Are we to accept naked ideas as the means of crossing from one language to another?...Translators know they cross over but do not know by what sort of bridge. They often recross by a different bridge to check up again. Sometimes they fall over the parapet into limbo.
(Firth, 1957:197)

MONA BAKERS EQUIVALENCE TYPOLOGY

1.

2.

3.

4.

5.

Equivalence at word level- the meaning of single words and expressions; Equivalence above word level- explores combinations of words and phrases (stretches of language); Grammatical equivalence- deals with grammatical categories; Textual equivalence- discusses the text level (word order, cohesion, etc.); Pragmatic equivalence- how texts are used in communicative situations that involves variables such as writers, readers, and cultural context.

MONA BAKERS EQUIVALENCE TYPOLOGY EQUIVALENCE AT WORD LEVEL

What does a translator do when there is no word in the target language which expresses the same meaning as the source language word? Is there a one-to-one relationship between word and meaning? There is no one-to-one correspondence between orthographic words and elements of meaning within or across language: eg. words such as tennis player is rendered by means of 3 words in Romanian: juctor de tenis; one word in Turkish: tenisi, etc.; the verb to type- a dactilografia- one word in Romanian; three words in Spanish: pasar a maquina.

NON-EQUIVALENCE AT WORD LEVEL AND SOME COMMON

STRATEGIES FOR DEALING WITH IT
Common problems of non-equivalence: (a) Culture-specific concepts The source-language word may express a concept which is totally unknown in the target language (abstract or concrete; it may relate to a religious belief, a social custom or even a type of food). eg. English concept difficult to translate: Speaker (of the House of Commons)- it has no equivalent in many languages, such as Russian, Chinese and Arabic, among others. It is often translated into Russian as Chairman, which does not reflect the role of the Speaker of the House of Commons as an independent person who maintains authority and order in Parliament. (b) The source-language concept is not lexicalized in the target language The source-language word may express a concept which is known in the target culture but simply not lexicalized, that is not allocated a target-language word to express it. eg. the adjective standard (meaning ordinary, not extra, as is standard range of products) expresses a concept which is very accessible and readily understood by most people, yet Arabic has no equivalent for it.

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Common problems of non-equivalence: (c) The source-language word is semantically complex The source-language word may be semantically complex. eg: arruao, a Brazilian word which means clearing the ground under the coffee trees of rubbish and piling it in the middle of the row in order to aid in the recovery of beans dropped during harvesting (ITI News, 1988:57). (d) The source and the target languages make different distinctions in meaning The target language may make more or fewer distinctions in meaning than the source language. eg. Indonesian makes a distinction between going out in the rain without the knowledge that is it raining (kehujanan) and going out in the rain with the knowledge that it is raining (hujanhujanan). English does not makes that distinction, with the result that if an English text referred to going out in the rain, the Indonesian translator may find it difficult to choose the right equivalent.

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Common problems of non-equivalence: (e) The target language lacks a superordinate The target language may have specific words (hyponyms) but no general word (superordinate)to head the semantic field. eg. Russian has no read equivalent for facilities, meaning any equipment, building, services, etc. that are provided for a particular activity or purpose. It does, however, have several specific words and expressions which can be thought of as types of facilities, for example sredstva peredvizheniya (means of transport), naem (loan), neobkhodimye pomeschcheniya (essential accommodation) and neobkhodimoe oborudovanie (essential equipment).

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Common problems of non-equivalence: (f) The target language lacks a specific term (hyponym) More commonly, languages tend to have general words (superordinates) but lack specific ones (hyponyms). eg. under house, English again has a variety of hyponyms which have no equivalents in many languages, for example bungalow, cottage, croft, chalet, lodge, hut, mansion, manor, villa and hall. (g) Differences in physical or interpersonal perspective Physical perspective has to do with where things or people are in relation to one another or to a place, as expressed in pairs of words such as come/ go, take/ bring, arrive/ depart, etc. Perspective may also include the relationship between participants in the discourse (tenor). eg. Japanese has six equivalents for give, depending on who gives to whom: yaru, ageru, morau, kureru, itadaku and kudasaru (McCreary, 1986).

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Common problems of non-equivalence: h) Differences in expressive meaning There may be a target-language word which has the same propositional meaning as the source-language word, but it may have a different expressive meaning. If the target-language equivalent is neutral compared to the source-language item, the translator can sometimes add the evaluative element by means of a modifier or adverb if necessary, or by building it in somewhere else in the text. eg. the rendering of the English verb to batter (as in child/ wife battering) by the more neutral Japanese verb tataku, meaning to beat plus an equivalent modifier such as savagely or ruthlessly.

NON-EQUIVALENCE AT WORD LEVEL AND SOME COMMON

STRATEGIES FOR DEALING WITH IT
Common problems of non-equivalence: (i) Difference in form There is often no equivalent in the target language for a particular form in the source text. eg. English makes frequent use of suffixes such as ish (e.g. boyish, hellish, greenish) and able (e.g. conceivable, retrievable, drinkable). Arabic, for instance, has no ready mechanism for producing such forms and so they are often replaced by an appropriate paraphrase, depending on the meaning they convey (e.g. retrievable as can be retrieved and drinkable as suitable for drinking). (j) Differences in frequency and purpose of using specific forms Even when a particular form does have a ready equivalent in the target language, there may be a difference in the frequency with which it is used or the purpose for which it is used. eg. English, for instance, uses the continuous ing form for binding clauses much more frequently than other languages which have equivalents for it, for example German and the Scandinavian languages. Consequently, rendering every ing form in an English source text with an equivalent ing form in a German, Danish or Swedish target text would result in stilted, unnatural style.

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Common problems of non-equivalence: (k) The use of loan words in the source text Words such as au fait, chic and alfresco in English are used for their prestige value, because they add an air of sophistication to the text or its subject matter. This is often lost in translation because it is not always possible to find a loan word with the same meaning in the target language.

eg. dilettante is a loan word in English, Russian and Japanese; but Arabic has no equivalent loan word. This means that only the propositional meaning of dilettante can be rendered into Arabic; its stylistic effect would almost certainly have to be sacrificed.

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators (a) Translation by a more general word (superordinate)

EXAMPLE: Shampoo the hair with a mild WELLA-SHAMPOO and lightly towel dry. (English- ST)

Lavar el cabello con un champ suave de WELLA y frotar ligeramente con una toalla. (Spanish-TT) Wash hair with a mild WELLA shampoo and rub lightly with a towel. (English back translation)

You can wash a lot of things, but you can only shampoo your hair.

NON-EQUIVALENCE AT WORD LEVEL AND SOME COMMON

STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators

Translation by a more general word (superordinate) (continued)

EXAMPLE: He produced a pocketbook and I thought for a moment he was going to tip me. His face was as gloomy as an El Greco; insufferably bored, decades of boredom, and probably, I decided, insufferably boring. He didn't tip me, but placed the ferrule carefully inside the wallet, and then politely asked me who I was, and, fulsomely, where I had learnt such excellent French. (English ST- from The Magus, by Fowles, John. 1965: 129)

A scos un portofel i m-am temut o clip c vrea s m rsplteasc. Obrazul lui era ntunecos ca un El Greco, nesuferit de plictisit dup decenii de via plicticoas i mi -am zis n sinea mea c omul era plicticos la culme. Nu mi-a dat nimic, a aezat obiectul metalic n portofel i m-a ntrebat politicos i cu ipocrizie cine snt i cu falsitate unde nvasem o francez att de bun. (Romanian TT- from Magicianul, by Fowles, John, translated by Deac, Livia and Chioran, Mariana. Iai: Polirom, 2002: 126) The term ferrule (capt metalic al bastonului) was translated by means of a more general term: obiect metalic.

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT
Strategies used by professional translators (b) Translation by a more neutral/ less expressive word

EXAMPLE: Many of the species growing wild here are familiar to us as plants cultivated in European gardens- species like this exotic lily. (English ST)

We are very familiar with many varieties of the wild life here, they are the kind grown in European gardens- varieties like this strange unique lily flower. (back-translated from Chinese) Exotic has no equivalent in Chinese and other oriental languages. It is a word used by westerners to refer to unusual, interesting things which come from a distant country such as China. The Orient does not have a concept of what is exotic in this sense and the expressive meaning of the word is therefore lost in translation.

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators

Translation by a more neutral/ less expressive word (continued) EXAMPLE:

n arturi adci
arina deschide gura. (Romanian ST- Smrndache, Floretin- Clopotul tcerii/ Silences bell/ Le cloche du silence, trilingual edition, Phoenix: XIQUAN Publishing House, 1993: 37)

Through deep ploughings the field opens its mouth. (English TT- Smrndache, Floretin- Clopotul tcerii/ Silences bell/ Le cloche du silence, trilingual edition, translated by tefnescu, Rodica and Benea, tefan, Phoenix: XIQUAN Publishing House, 1993: 37) DISADVANTAGES: the term loses all the positive connotations associated with the Romanian word; the register (archaic and religious, in Romanian) is not rendered in English. (backtranslation form English: teren- neutral register, contemporary English)

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators (c) Translation by cultural substitution It involves replacing a culture-specific item or expression with a target-language item which does not have the same propositional meaning but is likely to have a similar impact on the target reader. Advantage: it gives the reader a concept with which s/he can identify, something familiar and appealing.

eg. the Romanian equivalent of The Grim Reaper is not secertorul nemilos, but doamna cu coasa, as the Romanian culture has personified death by granting it feminine attributes, whereas the Anglo-Saxon world views death as male character.

NON-EQUIVALENCE AT WORD LEVEL AND SOME COMMON

STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators

Translation by cultural substitution (continued) EXAMPLE:

The Patrick Collection has restaurant facilities to suit every taste- from the discerning gourmet, to the Cream Tea expert (English ST). ...di soddisfare tutii i gusti: da qulelli del gastronomo esigente a quelli dellesperto di pasticceria. (Italian TT)

...to satisfy all tastes: from those of the demanding gastronomist to those of the expert in pastry. (back-translation)
In Britain, cream tea is an afternoon meal consisting of tea to drink and scones wit jam and clotted cream to eat. It also includes sandwiches and cakes. Cream tea has no equivalent in other cultures. The Italian translator replaced it with pastry, which does not have the same meaning (for one thing, cream tea is a meal in Britain, whereas pastry is only a type of food). However, pastry is familiar to the Italian reader and therefore provides a good cultural substitute.

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators (c) Translation using a loan word or loan words plus explanation This strategy is particularly common in dealing with culturespecific items, modern concepts and buzz words. Following the loan word with an explanation is very useful when the word in question is repeated several times in the text.

EXAMPLE: For maximum effect, cover the hair with a plastic cap or towel. (English ST) For obtaining maximum effectiveness, the hair is covered by means of a cap, that is a plastic hat which covers the air, or by means of a towel. (back-translation from Arabic)

NON-EQUIVALENCE AT WORD LEVEL AND SOME COMMON

STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators Sometimes, the term itself is not mentioned and the explanation replaces any reference to the original term. The explanation becomes the translation:

Translation using a loan word or loan words plus explanation (continued)

EXAMPLE:

astfel, necunoscuturile se mblnzeau, zidirile neanimate i entitile morale se poetizau; metafizica se nfia ntr-o hor de zeie. (Romanian ST- from Creanga de aur by Mihail Sadoveanu) Thus did the unknown become more tractable, while lifeless structures and moral entities grew poetical, and metaphysics was shown as a goddesses round dance. (English TTThe Golden Bough, by Mihail Sadoveanu, translated by Eugenia Farca, Bucharest: Minerva Publishing House, 1981: 40-41) The generally accepted translation of the Romanian word hor is in fact an explanation of the word. Unfortunately, in translating it through its explanation, the solar and the sacred implications of this Romanian popular dance are lost, as well as the connections with ancient Greek customs established by means of its etymology (<Neo Greek: horos).

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT
Strategies used by professional translators (d) Translation by paraphrase using a related word This strategy is used when the concept expressed by the source item is lexicalized in the target language but in a different form, and when the frequency with which a certain form is used in the source text is significantly higher than would be natural in the target language. EXAMPLE: The rich and creamy KOLESTRAL-SUPER is easy to apply and has a pleasant fragrance. (English ST) Kolestral-super is rich and concentrated in its make-up which gives a product that resembles cream... (back-translation from Arabic)

EXAMPLE: Adjustments in the Member States GNI-based own resources payments ensure that budgeted revenue matches exactly budgeted expenditure. (English ST- from Communication from the Commission to the European Parliament, the Council and the Court of Auditors. Annual accounts of the European Union. Financial year 2009, at http://eur-lex.europa.eu)

Ajustrile plilor statelor membre privind resursele proprii bazate pe VNB garanteaz corespondena ntre veniturile i cheltuielile nscrise n buget. (Romanian TT- from Comunicarea Comisiei ctre Parlamentul European, Consiliu i Curtea de Conturi. Conturi anuale ale Uniunii Europene. Exerciiul financiar 2009, at http://eur-lex.europa.eu)

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT
Strategies used by professional translators (e) Translation by paraphrase using unrelated words If the concept expressed by the source item is not lexicalized at all in the target language, the paraphrase strategy can still be used in some contexts. EXAMPLE: In the words of a Lonrho affidavit dated 2 November 1988, the allegations...(English ST- A secret best seller, The Independent, November 1988) According to the text of a written communication supported by an oath presented by the Lonrho organization and dated 2 November 1988, the allegations... (back-translated from Arabic)

Romanian: declaraie prestat sub jurmnt Advantage: it reaches a high level of precision in specifying the propositional meaning. Disadvantage: - paraphrase does not have the status of a lexical item and therefore cannot convey expressive, evoked or any other associated meanings - awkward to use because it involves filling one-item slot with an explanation consisting of several items.

NON-EQUIVALENCE AT WORD LEVEL AND SOME COMMON

STRATEGIES FOR DEALING WITH IT
Strategies used by professional translators (f) Translation by omission If the meaning conveyed by a particular item or expression is not vital enough to the development of the text to justify distracting the reader with lengthy explanations, translators can and often do simply omit translating the word or expression in question. EXAMPLE: The pandas mountain home is rich in plant life and gave us many of the trees, shrubs and herbs most prized in European gardens. (English ST- Chinas Panda Reserves) The mountain settlements of the panda have rich varieties of plants. There are many kinds of trees, shrubs and herbal plants that are preciously regarded by European gardens. (back-translated from Chinese) EXAMPLE: Of all the mediums that influence language, I think film is the one that has the most effect. (English ST- from Keep your English up to date- Make my day! by Prof. David Crystal)

Dintre toate artele care influeneaz limbajul, filmul are probabil cel mai mare impact.
(Romanian ST- from Cele mai noi expresii din viaa de zi cu zi at the following address: http://www.bbc.co.uk/romanian/specials/1259_uptodaterom1/page2.shtml )

NON-EQUIVALENCE AT WORD LEVEL AND SOME

COMMON STRATEGIES FOR DEALING WITH IT

Strategies used by professional translators

(g) Translation by illustration This is a useful option if the word which lacks an equivalent in the target language refers to a physical entity which can be illustrated, particularly if there are restrictions on space and if the text has to remain short, concise and to the point. eg. a figure that appeared on a Lipton Yellow Label tea packet prepared for the Arab market. There is no easy way of translated tagged, as in tagged teabags, into Arabic without going into lengthy explanations which would clutter the text. An illustration of a tagged teabag is therefore used instead of a paraphrase.

EQUIVALENCE ABOVE WORD LEVEL

What happens when words start combining with other words to form stretches of language Combination restrictions The likelihood of certain words occurring with other words and the naturalness or typicality of the resulting combinations The difficulties encountered by translators as a result of difference in the lexical patterning of the source and target languages. Lexical patterning: collocations and idioms (fixed expressions). Focus on: - collocations - idioms and fixed expressions

EQUIVALENCE ABOVE WORD LEVEL

Collocational related pitfalls and problems in translation

(a) The engrossing effect of source text patterning Translators sometimes get quite engrossed in the source text and may produce the oddest collocations in the target language for no justifiable reason. EXAMPLE: Back at the dull mahogany tables of the Commission, I found myself again seated opposite the familiar, tall languid figure of Sir Godfray Le Quesne, rocking gently on his chair, with his hands clasped behind his head, and his eyes closed as he listened or slept through the hearings. Hed been looking into us for four years, and knew our business backwards. What am I doing here, I thought, as I gazed by the hour and by the month at the hole in the sole of his leather shoe, and wondered why Lonrhos bid was in the hands of his leather shoe, and wondered why Lonrhos bid was in the hands f a man who couldnt organise his own shoe repairs. (English ST- A hero from Zero)

The French translator of A Hero from Zero (a document produced by Lonrho Plc. about the acquisition of the House of Fraser by Mohamed Fayed) rendered shoe repairs as rparer ses chaussures (to repair his shoes), which is a literal translation from English. In French, rparer collocates with things like fridges, cars and machines in general, but it does not collocate with chaussures. The translators should have used ressemeler ses chaussures (resole his shoes) which is a far more natural collocation in French.

EQUIVALENCE ABOVE WORD LEVEL

Collocational related pitfalls and problems in translation (b) Misinterpreting the meaning of a source-language collocation A translator can easily misinterpret a collocation in the source text due to interference from his/ her native language. This happens when a sourcelanguage collocation appears to be familiar because it corresponds in form to a common collocation in the target language. EXAMPLE: All this represents only a part of all that Forbes Magazine reported on Fayed in the March issue mentioned before. In 1983, he had approached the industrialist Robert O. Anderson under the cover of a commission agent. The industrialist had been struck by his appearance as someone with modest means. Mr. Anderson was therefore astonished by his sudden acquisition of a considerable fortune. (English ST- A hero from Zero)

The industrialist saw in him a person whose appearance suggests modesty and simplicity. (back-translated from Arabic) The collocation modest means suggest lack of affluence in English and not a moral quality. So, the translator misinterpreted the source collocation and communicated the wrong meaning in the TT.

EQUIVALENCE ABOVE WORD LEVEL

Collocational related pitfalls and problems in translation (c) The tension between accuracy and naturalness A translator ideally aims at producing a collocation which is typical in the target language while, at the same time, preserving the meaning associated with the source collocation. This idea cannot always be achieved. Translation often involves a tension a difficult choice between what is typical and what is accurate. The nearest acceptable collocation in the target language will often involved some change in meaning. eg. the nearest acceptable collocation which can replace hard drink in Arabic is alcoholic drinks. But hard drinks refers only to spirits in English, for example whisky, gin, and brandy. It does not include other alcoholic drinks such as beer, lager, or sherry. The Arabic collocation, however, refers to any alcoholic beverage. EXAMPLE: Tiny Rowland is a crisper writer than Peter Wright and has an even stranger story to tell. (English ST- The Independent) Tiny Rowland has a sharper pen than Peter Wrights, and also the story which he is narrating is much stranger. (back-translated from Arabic) Crisp writing is clear, concise writing. The collocation suggests approval, in Arabic, sharp pen is a common and typical collocation. But a writer described as having a shaper pen in Arabic is a fierce critic. The collocation suggests disapproval.

EQUIVALENCE ABOVE WORD LEVEL

Collocational related pitfalls and problems in translation (d) Culture-specific collocations Some collocations reflect the cultural setting in which they occur. If the cultural setting of the source and target languages are significantly different, there will be instances when the source text will contain collocations which convey what to the target reader would be unfamiliar associations of ideas. They point to concepts that are not accessible to the target reader. EXAMPLE: Papers relating to the lesser-known languages will be particularly welcome. (English ST) We intend to discuss separately questions concerning the so-called small, i.e. less widespread and big:, i.e. more widespread languages. (back-translated from Russian) In English academic writing, it is common and acceptable to talk about lesser-known languages, as well as major languages and minor languages. Russian has no equivalent collocations. Furthermore, the political and social setting of Russian makes it potentially offensive to draw a distinction between better-known and lesser-known languages, or major and minor languages. Aware of such potentially offensive meaning, the translator uses the expression so-called in order to distance himself from the associations made.

EQUIVALENCE ABOVE WORD LEVEL

Collocational related pitfalls and problems in translation (e) Marked collocations in the source text Unusual combinations of words are sometimes used in the source text in order to create new images. Ideally, the translation of a marked collocation will be similarly marked in the target language. EXAMPLE: Canada has chosen to entrench its dual cultural heritage in its institutions and, as a result, official translation has taken firm root. (English ST- Language and Society- a bilingual journal published in Canada- no. 15, 1985, p.8)

Canada a choisi denchasser- le mot est hlas! la mode- son double hritage culturel dans ses institutions et la traduction officielle y est, apr consequent, solidement enracine. (French TT) Canada has chosen to insert- the world is alas in fashion!- its double cultural heritage in its institutions and official translation is, as a consequence, solidly rooted there. (back-translation) The reader of the source text is alerted to the writers wish to communicate an unusual image by the inverted commas around entrench.

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: difficulties (a) An idiom or fixed expression may have no equivalent in the target language

eg. the sort of fixed formulae that are used in formal correspondence, such as Yours faithfully and Yours sincerely in English. These have no equivalents in Arabic formal correspondence. Instead, an expression such as wa tafadalu biqbuul faiq al-ihtiraam (literally: and be kind enough to accept [our] highest respects) is often used, but it bears no direct relationship to Yours faithfully or Yours sincerely. The same mismatch occurs in relation to French and several other languages.
Idioms and fixed expressions which contain culture-specific items are not necessarily untranslatable. It is not the specific items an expression contains but rather the meaning it conveys and its association with culture-specific contexts which can make it untranslatable or difficult to translate. eg. the English expression to carry coals to Newcastle, though culture-specific in the sense that it contains a reference to Newcastle coal and uses it as a measure of abundance, is nevertheless closely paralleled in German by Eulen nach Athen tragen (to carry owls to Athens). Both expressions convey the same meaning, namely: to supply something to someone who already has plenty of it (Grauberg, 1989). In French, the same meaning can be rendered by the expression porter de leau la rivire, to carry water to the river. Romanian: a vinde castravei grdinarului.

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: difficulties (b) An idiom or fixed expression may have a similar counterpart in the target language, but its context of use may be different; the two expressions may have different connotations, for instance, or they may not be pragmatically transferable.

eg. to sing a different tune is an English idiom which means to say or do something that signals a change in opinion because it contradicts what one has said or done before. In Chinese, chang-dui-tai-xi (to sing different tunes/ to sing a duet) also normally refers to contradictory point of view, but has quite a different usage. It has strong political connotations and can, in certain contexts, be interpreted as expressing complementary rather than contradictory points of view.

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: difficulties (c) An idiom may be used in the source text in both its literal and idiomatic senses at the same time. EXAMPLE: In creating Lord Peter Wimsey, Dorothy L. Sayers demonstrated all the advantages of the amateur private eye. As a wealthy dilettante he was able to pursue the clues without the boring necessity of earning a living. His title as a younger son of a duke pandered to reader snobbery and to the obsessive fascination of some readers with the lifestyle of the aristocracy, or with what they imagined that lifestyle to be. He had sufficient influence to be able to poke his nose into the private affairs of others where less aristocratic noses might have been speedily bloodied. (The British Translators Guild Intermediate Examinations for all languages,1986)

The play upon an idiom can be reproduced in languages such as French, German or Romanian which happen to have an identical idiom or at least an idiom which refers to interfering in other peoples affairs and which has the equivalent of nose in it.

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: difficulties (d)The very convention of using idioms in written discourse, the context in which they can be used, and their frequency of use may be different in the source and target languages.

English uses idioms in many types of texts, though not in all. Their use in quality- press news reports is limited, but is it quite common to see idioms in English advertisements, promotional material and in the tabloid press. EXAMPLE: Its got style. And a performance engine that says its a lot more than just a pretty face. (Today s Cars, Austin Rover, 1989)

Languages such as Arabic and Chinese avoid using idioms in written discourse.

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: strategies (a) Using an idiom of similar meaning and form It involves using an idiom in the target language which conveys roughly the same meaning as that of the source-language idiom and, in addition consists of equivalent lexical items.

EXAMPLE: The sultans magnificent income was distributed impulsively at his command. The rain fell on the just and on the unjust. (English ST- A Hero from Zero, p. 21) Le revenue fabuleux du Sultan tait distribute sur un simle ordre de sa part. La pluie tombait aussi bien sur les justes ques sur les injustes. (French TT)

The fantastic income of the Sultan was distributed on a simple order on his part. The rain was falling on the just as well as on the unjust. (back-translation)

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: strategies

Using an idiom of similar meaning and form (continued) EXAMPLE:

Here dreaming, though wide-awake, of the exquisite tortures to which they were to put him at break of day, those confiding savages were found by the treacherous Hook. (English ST- from The Adventures of Peter Pan by Barrie, James Matthew, at http://barrie.thefreelibrary.com/The-Adventures-ofPeter-Pan/12-1#break+of+day) n timp ce visau, ce-i drept, cu ochii deschii, la groznicele torturi la care aveau s-l supun cnd se va crpa de ziua, aceti slbatici creduli fur surprini de Ghear cel perfid.(Romanian TT- from Peter Pan, by Barrie, J.M., translated by Sorea, Daniela. Bucharest: Rao Publishing House, 2007:127)

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: strategies (b) Using an idiom of similar meaning but dissimilar form

eg. the English expression One good turn deserves another and the French expression beau jeu, beau retour (a handsome action deserves a handsome return) use different lexical items to express more or less the same ideas. The Romanian equivalent: Dup fapt i rsplat.

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: strategies (c) Translation by paraphrase

EXAMPLE: The suspension system has been fully uprated to take rough terrain in its stride. (English ST- Austin Montego- car brochure)

The capacity of the suspension system has been raised so as to overcome the roughness of the terrain. (back-translated from Arabic) They were a good deal taken aback, and after a little consultation one and all tumbled down the fore companion, thinking no doubt to take us on the rear. But when they saw Redruth waiting for them in the sparred galley, they went about ship at once, and a head popped out again on deck. (English ST- Treasure Island, by Stevenson, R.L., at http://stevenson.thefreelibrary.com/Treasure-Island/4-1#taken+aback) Bandiii au rmas buimcii. Apoi, dup ce s-au mai sftuit n oapt, s-au npustit cu toii la chepeng, cu gnd s ne atace pe la spate, dar, ntlnindu-l n trectoarea ngust pe Redruth cu muschetele, s-au repezit iar ndrt. Unul din ei i-a iit capul din chepeng, s vad ce mai e pe punte. (Romanian TT- Insula comorilor, by Stevenson, R.L., translated by Cosmescu, Alexandru. Chiinu: Litera Publishing House, 1997: 119)

EQUIVALENCE ABOVE WORD LEVEL

The translation of idioms: strategies

(d) Translation by omission EXAMPLE:

It was bitter, but funny, to see that Professor Smith had doubled his own salary before recommending the offer from Fayed, and added a pre-dated bonus for good measure. (English ST- A Hero from Zero, p. VI ) It was regrettable, even funny, that Professor Smith had been able to double his salary twice before offering his recommendation to accept Fayeds offer, and that he added to this a bonus, the date of which had been previously decided on. (back-translated from Arabic)

EXAMPLE:

The application form does indeed speak of publication of information on the beneficiaries of the EAGF and the EAFRD and the amounts received per beneficiary and refers to Article 44a of Council Regulation No 1290/2005 (and, for good measure, to Article 11 of Commission Regulation No 796/2005). (English ST- from Opinion of the Advocate-General, at http://eurlex.europa.eu) n formularul de cerere se menioneaz ntr-adevr publicarea informaiilor referitoare la beneficiarii FEGA i FEADR i la sumele primite de fiecare beneficiar i se face trimitere la articolul 44a din Regulamentul nr. 1290/2005 al Consiliului (precum i la articolul 11 din Regulamentul nr. 796/2005 al Comisiei). (Romanian TT- from Opinia avocatului general, at http://eur-lex.europa.eu)

GRAMMATICAL EQUIVALENCE
1. Number English recognizes a distinction between singular and plural. This distinction has to be expressed morphologically, by adding a suffix to a noun or by changing its form in some other way to indicate whether it refers to one or more than one: student/ students, fox/ foxes, man/men, etc. Some languages, such as Japanese, Chinese, and Vietnamese, prefer to express the same notion lexically or more often, not at all. eg. my book and my books are both wo-de-shu in Chinese. Other languages have the grammatical category of number, similar, but not identical to that of English. Arabic, Eskimo and some Slavonic language distinguish between one, two and more than two. Translators choices: (a) to omit the relevant information on number: Chinas Panda Reserves. (English ST) Chinas Panda Protection-zone<s>. (back-translated from Chinese) (b) to encode this information lexically: The heads of the ministries created in 189 were not directly responsible for advising and assisting (hohitsu) the emperor, though they were to become so in 1889. (English ST- Palace and Politics in Prewar Japan) The head<s> of various ministry<ies> created in Meiji 2nd are not directly responsible for hohitsu the emperor. (back-translated from Japanese)

GRAMMATICAL EQUIVALENCE
2. Gender English does not have a grammatical category of gender as such; English nouns are not regularly inflected to distinguish between feminine and masculine. English has the category of person which distinguishes in the third-person singular between masculine, feminine and inanimate (he/she/it). This distinction does not apply to the third-person plural (they). In some languages, such as Arabic, gender distinctions apply to the second as well as third person pronouns. In addition to gender distinctions in the thirdperson singular and plural, Arabic has different forms for you depending on whether the person or persons addressed is/are male or female. EXAMPLE: the problematic items in the ST the pronominal function of gender. Shampoo the hair with a mild WELLA-SHAMPOO and lightly towel dry. Apply KOLESTRAL-SUPER directly onto the hair and massage gently. For maximum effect, cover the hair with a plastic cap or towel. KOLESTRAL-SUPER can be left on the hair for 10-20 minutes. After the developing time rinse off thoroughly before styling- no shampooing required. Style the hair as usual. (English ST- Instructions for use)

The hair is washed with Wella shampoo, provided that it is a mild shampoo. Then the hair is dried by means of a towel, a simple drying so that the hair is left damp. Kolestral-Super is put directly on the hair and massaged with softness and gentleness. For obtaining maximum effectiveness, the hair is covered by means of a cap, that is a plastic hat which covers the hair, or by means of a towel. Kolestral-Super is left for a period of 10-20 minutes. After the end of the reaction period, the hair should be rinsed well and in depth before starting on the desired hair-do. No need for shampoo in this final stage. The hair is styled and combed as usual and in the desired fashion and the result is ideal and marvellous. (backtranslated from Arabic)

Passive voice instead of the imperative in order to avoid specifying the subject of the verb altogether.

GRAMMATICAL EQUIVALENCE
Gender (continued) EXAMPLE:

Do not touch the power cord with wet hands as it may cause electric shocks. Place the unit in a well ventilated area and no-heat environment. (English STfrom Embedded Nagravision Digital Cable Receiver HSC-1170NA. User Manual. Hyundai Digital Technology, pp. 2) Nu atingei cablul cu minile ude, cci ar putea produce un oc electric. Punei aparatul ntr-un loc aerisit i rcoros. (Romanian TT- from Receptor digital de cablu HSC-1170NA. Manual de utilizare. Hyundai Digital Technology, pp. 2) In Romanian, the problematic issue of the pronominal function of gender is avoided by using a verbal form specific to the plural form of the second person, personal pronoun (no gender distinctions for masculine or feminine).

GRAMMATICAL EQUIVALENCE
3. Person The category of person relates to the notion of participant roles. Bahasa Indonesia has a nine-term pronoun system where English has only seven. The gender dimension is absent from Bathasa Indonesia, but two other dimensions are of relevance: i. the inclusive/ exclusive dimension: English we has two translations in Bahasa Indonesia, involving a choice between kami and kita, depending on whether the addressee is included or excluded; ii. the familiar/ non-familiar dimension which necessitates a choice between for instance aku and saja for English I, depending on the relationship between speaker and bearer. A large number of modern European languages, not including English, have a formality/ politeness dimension in their person system. French vous as opposed to tu; Italian lei (third-person singular) as opposed to tu; Spanish usted as opposed tu; German Sie as opposed to du; Greek esi as opposed to esis; and Russian vy as opposed to ty. In translation, decision have to be made along such dimensions as: gender; degree of intimacy between participants; whether reference includes or excludes the addressee.

GRAMMATICAL EQUIVALENCE
Person (continued)
EXAMPLE: The source text is from Agatha Christies Crooked House (1949). The characters in the following dialogue are a young man, Charles, and a young lady, Sophia. They have worked together and have been friends for some time. Charles has just asked Sophia to marry him. (p. 9): Darling- dont you understand? Ive tried not to say I love you- She stopped me. I understand, Charles. And I like your funny way of doing things...

Mais vous ne comprenez donc pas? Vous ne voyez donc pas que je fais tout ce que je peux pour ne pas vous dire que je vous aime et... Elle minterrompit. Jai parafaitement compris, Charles, et votre faon comique de presenter les choses mest trs sympathique...(French TT) The use of vous in the French translation indicates a level of formality and politeness which is not overtly conveyed in the English original. The translator has to make conscious decisions about the nature of the relationships among different characters in the story and about the social standing of these characters as reflected in their adoption of certain conventions .

GRAMMATICAL EQUIVALENCE
Person (continued) EXAMPLE:

Darling- dont you understand? Ive tried not to say I love you- She stopped me. I understand, Charles. And I like your funny way of doing things... (English ST)

- Iubito, nu nelegi? Am ncercat s nu spun te iubesc

Ea m-a oprit. - Ba neleg, Charles. i mi place felul tu nostim de a face lucrurile. (Romanian TT- from Crima din csua strmb, translated by Sprineroiu, Simina and Grdinaru, Lidia, Bucharest: Multi Press Publishing House, 1997:7)

The Romanian translators chose to render the familiarity between the two fiances and opted for the second person singular pronoun instead of a more formal address.

GRAMMATICAL EQUIVALENCE
4. Tense and aspect In some languages, the tense and aspect system are highly developed. Wishram, an American Indian language, makes no fewer than four distinctions in reference to past events alone, each distinction expressing a certain degree of remoteness from the moment of speaking. Some languages, such as Chinese, Malay, and Yurok, have no formal category of tense or aspect. The form of the verb in these languages does not change to express temporal or aspectual distinctions. Strategies: - the use of adverbials to indicate time reference where necessary and feasible in a Chinese translation; This attractive black and white mammal has widespread human appeal and has become a symbol for conservation efforts both within China and internationally as the symbol of The World Wide Fund for Nature (WWF). (English ST) This attractive black-white mammal widely liked by people and already become a symbol of conservation efforts...

The adverbial yi-jing= already is added to give the effect of the present perfect in English. - the omission of time reference altogether where it can be inferred from the context or where the information is not felt to be important. Species like this mountain rhododendron were collected by 19th century botanists and then transported back to Europe for horticultural collections. (English ST) Species like this mountain rhododendron collect<ed> by 19th century botanists and then transport<ed> back to Europe for horticultural collections. (back-translated from Chinese) The connotations of pastness in the above extract can be inferred from the context, because of the reference to 19th century botanists. There is therefore no need to signal the past overtly in the Chinese text.

GRAMMATICAL EQUIVALENCE
5. Voice Scientific and technical writing in English relies heavily on passive structures (in order to give the impression of objectivity and to distance the writer from the statements made in the text). EXAMPLE: Papers are invited on all aspects of lexicography, theoretical and practical, diachronic and synchronic. Individual presentations should be timed to last 20 minutes, with a discussion period to follow. Abstracts should be sent to the Lecture Programme Organizer. (English ST- Conference Circular)

The overall theme of the congress will include all the most important aspects of lexicography. The envisaged length of individual papers is 20 minutes, not counting supplementary speeches and discussions. We ask for a short abstract of papers to be sent to the academic organizer of the congress. (back-translated from Russian)

GRAMMATICAL EQUIVALENCE
Voice (continued) EXAMPLE:

The two major thematic areas [...] are oriented upon different contemporary socio-humanist research fields, thus gathering many academic teachers interested in the topics above. Researchers from different fields [...]are invited to debate on feminist history, feminist discourse, feminine writing, feminine artistic and literary representations, mythical / ideological feminine values within political / religious contexts, all of these oriented upon the francophone culture. (English ST- from First Call for Papers for The International Colloquium Feminine Representations within the Francophone Cultural Space, at http://www.lit.ugal.ro/2010-CILFEMININE/First_call.htm) Cele dou axe tematice majore [...] se raporteaz la domenii de mare interes n cercetarea socio-uman contemporan, continund i completnd o serie de demersuri semnificative ale universitarilor din ntreaga lume. Cercettori din domenii diferite [...] sunt invitai la o serie de dezbateri viznd istoria i memoria feminist, discursul feminist, scriitura feminin, reprezentrile literar -artistice ale feminitii, proieciile mitice / ideologice ale acesteia la nivelul imaginarului politic sau religios, raportabile la spaiul cultural francofon i la valorile francofoniei. (Romanian TT- from Prima Circular pentru Colocviul internaional Reprezentri ale feminitii n spaiul francofon, at http://www.lit.ugal.ro/2010-CIL-FEMININE/Apel_colaborare.htm) In Romanian, passive structures are rendered by means of both passive and reflexive structures.

TEXTUAL EQUIVALENCE
Textual equivalence: thematic and information structures Thematic structure: theme and rheme The first segment of the text is called theme= what the clause is about. The second segment of a clause is called the rheme= what the speaker says about the theme. (Hallidays model): EXAMPLE: Ptolemys model provided a reasonably accurate system for predicting the positions of heavenly bodies in the sky.

Ptolemys model= the theme; provided a reasonably accurate system for predicting the positions of heavenly bodies in the sky = the rheme.

TEXTUAL EQUIVALENCE
Thematic choice involves selecting a clause element as theme. (a) Fronted theme - Fronting of time or place adjunct In China the book received a great deal of publicity. On 4th March 1985, the Fayed brothers made an offer of four pounds a share for House of Fraser. - Fronting of object or complement Object: A great deal of publicity the book has received in China. Complement: Well publicized the book was. - Fronting of predicator They promised to publicize the book in China, and publicize it they did.

TEXTUAL EQUIVALENCE
(b) Predicated theme

- it involves an it-structure (also called a cleft structure)

eg. It was the book that received a great deal of publicity in China. EXAMPLE:

Era un om interesant, n orice caz, i lui i se datoreaz povestea care urmeaz. E o datorie de pietate s-l pomenesc aici. (Romanian ST- from Creanga de aur by Mihail Sadoveanu)

He was at all events an interesting chap. It is to him that we owe the following story so that it is only a pious duty to mention him here;
(English TT- The Golden Bough, by Mihail Sadoveanu, translated by Eugenia Farca, Bucharest: Minerva Publishing House, 1981: 32-33; 34-35)

(c) Identifying theme

-similar to predicated themes; instead of using it (a cleft structure), an identifying theme places an element in theme position by turning it into a nominalization using a wh-structure (a pseudo-sleft structure):

eg. What the book received in China was a great deal of publicity. EXAMPLE:

Esenialul e s nelegi c ordinea de timp a btrnului meu din acest munte stpnete asupra aeroplanului dumnealor i asupra aparatului dumnevoastr de radio. (Romanian ST- from Creanga de aur by Mihail Sadoveanu)
What is essential for you to understand is that the regulation of time of my aged man in this mountain prevails over yonder gentlemens airplanes as well as over your wireless sets. (English TT- The Golden Bough, by Mihail Sadoveanu, translated by Eugenia Farca, Bucharest: Minerva Publishing House, 1981: 44-45)

TEXTUAL EQUIVALENCE

The tension between word order and communicative function: a problem in translation? -topic-prominent vs. subject-prominent languages: in a topic-prominent language linear arrangement follows the scale of CD far more closely than it does in a subject-prominent language. -word order vs. communicative function: languages with different priorities. Suggested strategies for minimizing linear dislocation a. voice change - it involves changing the syntactic form of a verb to achieve a different sequence of elements (passiveactive and vice versa). b. change of the verb - changing the verb altogether and replacing it with one that has a similar meaning but can be used in a different syntactic configuration. eg. I like it= It pleases me. (the latter is very unnatural) c. nominalization some languages allow the order verb + subject. If the translator has to adhere to an obligatory order of subject + verb in the target language, nominalization could probably provide a good strategy in many contexts. eg. describe- description. d. extraposition -it involves changing the position of the entire clause in the sentence by, for instance, embedding a simple clause in a complex sentence eg. cleft and pseudo-cleft structures.

TEXTUAL EQUIVALENCE
Textual equivalence: cohesion Cohesion= the network of lexical, grammatical, and other relations which provide links between various parts of a text. Main cohesive devices in English: reference, substitution, ellipsis, conjunction and lexical cohesion. a. Reference reference = the relationship of identity which holds between two linguistic expressions. EXAMPLE: Surrounded by the toys and the gadgets of his calling- tape recorders, mini television sets, world-band radioshe is the quintessential Japanese combination that has conquered the world: a tinkerer turned businessman. As the eldest son of a wealthy sake and soy-sauce producer in conservative Nagoya, he was expected to take over the family business- and perhaps become the 15th generation of Morita Mayors in the local community. Instead, he spent his time taking apart clocks and listening to Western classical music and preferred the study of physics to business. During World War Two, he went into naval research as a lieutenant, working on a thermalguided missile and other projects, and it was there that he met his future partner, Ibuka. After the war, the two set up a business after a false start in the home-appliance market- manufacturing rice cookers. Total production: 100. Total sales: 0. (English ST- references to Akio Morita, Chairman of the Sony Corporation)

Product of a culture that values subtlety and indirect manners, Morita, with his frank way, is an ideal bridge between Japan and the West. The eldest son of a prosperous producer of soya oil and saki, in Nagoya, the parents of Morita expected that he should take over the control of the family business. Instead of this, Morita spent the time taking clocks apart, listening to Western classical music and preferring to study physics to putting himself into business. During the Second World War <he> dedicated himself to naval research, as a civilian and it was in this period that <he> made a partnership in a factory of rice cooking pots. Total production: 100 pots. Total sales: 0. (back-translated from Portuguese) English prefers to pick up the reference in a new paragraph by means of a pronoun, while Portuguese prefers lexical repetition.

TEXTUAL EQUIVALENCE
b. Substitution and ellipsis -substitution= the replacement of an item (or items) by another item (items): eg. You think Joan already knows? I think everybody does. (does replaces knows). -ellipsis= the omission of an item. eg. Joan brought some carnations, and Catherine some sweet peas. (ellipted item: brought in the second cause). c. Conjunction Conjunction= the use of formal markers to relate sentences, clauses and paragraphs to each other. EXAMPLE: Today people are aware that modern ceramic materials offer unrivalled properties for many of our most demanding industrial applications. So is this brochure necessary; isnt the ceramic market already over-bombarded with technical literature; why should Matroc add more? Because someone mumbles, our competitors do it. But why should we imitate our competitors when Matroc probably supplies a greater range of ceramic materials for more applications than any other manufacturer. And yet there are some customers who in their search for a suitable material prefer to study complex tables of technical data. It is for such customers that we have listed the properties of Matrocs more widely used materials. Frankly however without cost guides which depend so much on shape such an exercise is of limited values. (English ST)

Today experts are fully agreed that modern ceramic materials offer unsurpassed qualities for many of the most demanding industrial applications. So we asked ourselves whether this catalogue would still find a corresponding resonance, given the flood of technical literature which is currently circulating in the ceramics market. Should Matroc also add its contribution to this? On the one hand, some would say: that is quite usual for business but on the other hand will we reach our customers just by eagerly imitating others? Finally, Matroc offers a greater range of ceramics for more applications than most other firms. Now, there are customers who in their search for suitable materials prefer to study copious technical data sheets. For such customers we have listed the properties of the most popular Matroc materials. (back-translated from German)

TEXTUAL EQUIVALENCE

Conjunction (continued)
Metodele mele, ns, m-au ndemnat foarte de timpuriu, de pe cnd eram tnr ca dumnevoastr, s caut argumentul acestor paleologii, datini i eresuri ale populaiilor din Carpai. Am ajuns la nite concluzii fireti, crora unora li s-ar prea totui surprinztoare. Am ajuns s preuiesc i s iubesc aceste alctuiri vii ale religiei vechi a pmntului acestuia, gsind n ele gndirea strmoilor mei i nsui sufletul lor. (Romanian ST- from Creanga de aur by Mihail Sadoveanu) But my own methods induced me- when I was not older than yourselves- to seek to interpret the palaeology, the customs and superstitions of the Carpathian populations, and I reached conclusions which are only natural, but which, nevertheless, some people might find surprising. And I have come to prize and to love the living structures of the ancient religion of this land, for I found in them the frame of thought of my ancestors, their very soul. (English TT- The Golden Bough, by Mihail Sadoveanu, translated by Eugenia Farca, Bucharest: Minerva Publishing House, 1981: 36-37)

TEXTUAL EQUIVALENCE
d. Lexical cohesion it refers to the role played by the selection of vocabulary in organizing relations within a text. eg. if we encounter the word socialism in a text, we do not search for its referent, but we do recognize the lexical chain which links socialism with communist and East, as opposed to West and even decadent: Ready supplies of fun throughout the thirties and forties were the decadent pseudo-sovereign regimes of the West. More recently people have turned East for their targets, reflecting the new contact with communist countries and also the growing disenchantment with socialism.

Types of lexical cohesion: reiteration= the repetition of a lexical item (by means of a synonym or near-synonym, a superordinate or a general term) collocation= any instance which involves a pair of lexical items that are associated with each other in the language in some way.

PRAGMATIC EQUIVALENCE

the way utterances are used in communicative situations and the way we interpret them in context
language in use

Focus: coherence; implicature.

PRAGMATIC EQUIVALENCE
1. Coherence Coherence= a network of conceptual relations which underlie the surface text. difficulty: a network of relations which is valid and makes sense in one society may not be valid in another. Its a matter of view of the world. the coherence of a text is a result of the interaction between knowledge presented in the text and the readers own knowledge and experience of the world, the latter being influenced by a variety of factors such as age, sex, race, nationality, education, occupation, and political and religious affiliations. EXAMPLE: The purchasing power of the proposed fifteen hundred shop outlets would have meant excellent price reductions to customers across Britain and the United States. The flagship, Harrods, had never been integrated with the rest and would damage to retain its particular character and choice. Its often written, as a handy journalists tag, that I suffered from an obsession to control the splendid Knightsbridge store. It would be a very static and limited aim, I think. For Lonrhos purpose, it could have been any well-spread stores group. It was chance, and also roulette, that brought Hugh Fraser, the seller, and Lonrho, the buyer, together in 1977. (English ST- A Hero from Zero, where Tiny Rowland gives an account of how he lost control of the House of Fraser)

There is no explicit cohesive relation which tells us that Harrods and the splendid Knightsbridge store refer to the same thing, except perhaps the use of the definite article in the splendid Knightsbridge store and the synonymy between shop outlets and store (but even that depends for its interpretation on recognizing that Harrods is a shop or store of some sort).

The combined purchasing power of 1500 stores meant excellent reductions in prices for buyers in all parts of Britain and the United States. As for the main store Harrods, it was not integrated with the rest of the stores and was kept separate from the rest in order to retain its distinctive character and the areas of choice available in it. It has often been written about me in journalistic circles that I suffer from a sick obsession which pushes me to try and control the splendid Knightsbridge store... (back translation from Arabic)

-explicit link made by the Arabic translation through repetition of store.

PRAGMATIC EQUIVALENCE
2. Implicature Implicature raises the question of how it is that we come to understand more than it is actually said. EXAMPLE: The scene takes place on a public street in contemporary U.S. Whats your name, boy? the policeman asked. Dr. Poussaint, Im a physician. Whats your first name, boy? Alvin. (used by Blum-Kulka ,1981)

Anyone familiar with address rules in American English will know that Dr. Poussaint is black. They will also realize that by refusing to accept the normal address of occupational title plus surname and by using the term boy and requesting Dr. Pouissants first name, the policeman means to insult the doctor.

CONCLUSIONS

Translation must take into consideration:

the linguistic context; the semantic context; the pragmatic context.

Translation also involves cultural translation, as cultures shape concepts and texts differently.

REFERENCES:

Baker, Mona. 2006. In Other Words. A Coursebook on Translation. London: Routledge Group.