PRESENTATION

on
PAKISTAN INTERNATIONAL AIRLINES
By:
MUHAMMAD MOEEN AKHTAR
Exam No. 488
BBA(HONORS)

DBA GOMAL UNIVERSITY D.I.KHAN.

 INTRODUCTION

BACK GROUND OF STUDY

PURPOSE OF THE STUDY

SCOPE OF STUDY

METHODOLOGY OF STUDY
HISTORICAL BACKGROUND OF PIA
 Birth of a Nation, Birth of an Airline
 Orient Airways Takes to the Skies
 A New National Flag Carrier for Pakistan
 PIA’s First International Service
 New Planes, New Directions, New
Management
 Historic Firsts and Unbroken Records
 The Pursuit of Excellence Through
Technology and Quality Control

 Ushering In a New Era of Growth and

Development

 HISTORIC ACHIEVEMENTS OF PIA

Corporate Vision
To be a World Class Airline exceeding
Customer Expectations through Dedicated
Employees Committed to Excellence.
Corporate Mission
Employee teams will contribute towards
making PIA a global airline of choice:
Offering quality customer services and
innovative products
Participating in global alliances
Using state-of-the-art technologies
Ensuring cost-effective measures in
procurement and operations
Corporate Values
• Customer Expectations
(Convenience, Care and Competitive tariff)
• Service
(Personalized and Courteous)
• Innovation
(Cherishing new ideas, translating into actions)
• Reliability
(Loyalty and Consistency)
• Safety
(Passengers, Employees, Environment and
Health)
• Cohesiveness
(Respect for individuals, Team Work and
Effective __Communication)
• Integrity
(Business Ethics, Accountability and
Transparency)
Fleet CURRENT FLEET OF PIAC

Type Numbers
Airbus A310-300 10
ATR 42-500 7
Boeing 737-300 6
Boeing 747-200 2
Boeing 747-300 6
Boeing 777-200ER 4
Boeing 777-200LR 2
Boeing 777-300ER 3
Total 40
ORGANIZATIONAL STRUCTURE OF PIA
CHAIRMAN
PIAC

SA to Chairman Secretary PIAC

Managing Director

Director Precision Chief Operating Director Coordination/

Engineering SA to MD
Officer

Director Airport Director Director

Services Administration Flight Operation’s

Director Network &

Director Flight Services Director Finance Route Planning

Director Cargo Sale & Director Engineering

Service
Director Marketing
ORGANIZATION STRUCTURE – PIAC ISLAMABAD OFFICE

Admin DISTRICT
Officer MANAGER

Ticket Officer Passenger Public

Manager Sales Relation
Manager Manager

Manager Finance Cargo Sales

Tours Manager
Promotion Manager
DOMESTIC NETWORK OF
PIAC
INTERNATIONAL
NETWORK OF PIAC
DEPARTMENTS OF PIAC
 Network & Route Planning
 Administration
 Finance
 Marketing
 Engineering
 Flight Operations
 Airport Services
 Cargo Sales & Services
 Precision Engineering Complex
 Flight Services
 Coordination
FINANCE DEPARTMENT OF
PIAC
 Planning

 Budgets

 Controlling
Department of Finance
PIAC Islamabad
 Revenue
• Cash Sales
• Credit Card Sales
• Sales to Defence Personal against voucher
• Incentive Ticket to different Client and Agents
• Staff Rebate Tickets.
 Agency Sales
General Sales Agents
Passenger sales Agent
IATA Agent
 Refund Unit

 Accounting Unit

 Sales Unit

 Disbursement Unit
TYPES OF REPORTS
 Report No 1 (R1) Counter Pax Sale
 Report No 2 (R2) Counter Cargo Sale
 Report No 3 (R3) Other Station Cargo Sale
 Report No 4 (R4) Miscellaneous Receipts
 Report No 5 (R5) Credit for Embassy & Customers
 Report No 6 (R6) Refund
 Report No 7 (R7) Due Payments
 Report No 8 (R8) Sales on Credit
 Report No 9 (R9) Programmed Reports Transferred
into R-9, from R-1, R-2
 Report No 10 (R10) Agent’s Reports
Revenue Composition

Revenue Composition

Passangers
87%

Cargo 8%

Others 5%
 Operating Expenses Composition
Passenger
Services
0%
4%2% Distribution and
10% 4% Advertisement
7% 10% Flight Equipment
Rentals
7%
Others

Aircraft Fuel
16%
Salaries and
40% Wages
Amortization and
Depreciation
HUMAN RESORUCE MANAGEMENT AT
PIAC ISLAMABAD/RAWALPINDI

 My experience and Observation at PIA

Rawalpindi
 Administration Department in PIA
 Administration Department At Rawalpindi
Station
 Office Procedures
 Manager Administration
 Recruitment and Selection
 Other Human Resource Management functions
 The PIA training centre
 Latest Products by PIA
 Boeing -777 Operating to Middle East!
 Flight Barcelona!
 Linking Abu Dhabi and Rahim yar Khan!
 Flights from D.I.Khan to Peshawar and Islamabad!
 Earlier buy cheaper fly !
 Bradford- Islamabad Non Stop! Pak & Glasgow!
 Flight from Multan and D.G.Khan to Dubai!
 Lowest Business Class Fare Pakistan Dubai!
 Connecting Multan and Quetta, Islamabad with
Chitral and Nawabshah with Hyderabad!
 Promoting Web Ticketing and SMS booking,
Ticketing delivery at Door step!
SWOT Analysis-Internal Factor
 Strengths
 Status of Being Flag
Carrier
 Network Presence all
around
 Automated System
 Superior Operating
Structure
 Hub airport at Karachi

 Weakness
 Over Staffing
 Charging of Higher fare
 SWOT Analysis-External Factor
 Opportunities
 Huge Potential Market for
Middle East and Europe!
 Demand for low cost airlines
 Shifting customer needs
 Good Market for Growth in
Web reservation and Mobile
reservation
Threats
 Law and Order Situation in the
country
 Grounding of Planes
 Competitors at Domestic and
International Routes
 PROBLEMS AND SUGGESTIONS AB0UT
PIAC

 Transparent policy for recruitment

 Marketing policies
 Up Gradation of fleet
 Overstaffing in PIAC
 Policies to over come losses
 New Products for Market, IT experts
needed
WE WILL RISE AGAIN!!!
THANKS