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Product Design and Development Chapter 1 Karl T. Ulrich and Steven D. Eppinger 5th Edition, Irwin McGraw-Hill, 2012.
Chapter Outline
Characteristics of successful product development Who designs and develop products Duration and cost of product development The challenges of product development Structured methods Organizational Realities
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R
Basic Research
Discovery process No set timing Unpredictable returns Long term
T
Technology Development
Loosely structured Difficult to plan Less predictable Medium term
D
Product Development
Structured methods Planned timing Predictable outcome Short term
Changing Dimensions of
Competition
Creating Value through Product Development: Its all about the product.
iRobot Roomba
What in common is that their developers understood their customers and their competitors They created products that met or exceeded their customers expectation With these products, these companies became competitive at that time.
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and
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Core business and supply network Global economy and corporate intelligence Internet and wireless integration
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Manufacturing professionals
Manufacturing engineer (manufacturability) Purchasing specialist (supply chain)
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Benefits of integration
The best practice is to involve a team of people representing the necessary disciplines and skills (a cross-functional team) Note:
Assemble your project team of multidisciplinary backgrounds as required.
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Organizational realities
leading to dysfunctional product development team
Structured methods
Product development process
is a creative effort is a process of design-related activities, which can be documented, studied and improved.
Question?
Is product development an art or an science?
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Textbook
Product Design and Development
Karl T. Ulrich and Steven D. Eppinger 5th edition, Irwin McGraw-Hill, 2012.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. Introduction Development Processes and Organizations Opportunity Identification Product Planning Identifying Customer Needs Product Specifications Concept Generation Concept Selection Concept Testing Product Architecture Industrial Design Design for Environment Design for Manufacturing Prototyping Robust Design Patents and Intellectual Property Product Development Economics Managing Projects
Chapter 1: HW assignment
Homework assignment Do exercise #2 on page 10 Follow exhibit 1-3 to identify the scope of efforts for a PC (or cellphone) development project. Due date: next week
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