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Rule of law Basic NGO laws Specific NGO laws and regulations
Motivating conditions Adequate challenges Stuburnness and ability to proceed against manstream
Sustainable NGO
Institutional Sustainability: capacity to provide for the strategic framework, effective leadership and efficient organizational background for the NGO
Program Sustainability: capacity to provide for the best possible services and programs, making an impact, improve the lives of beneficiaries with the resources available Financial Sustainability: capacity to generate the resources necessary to achieve institutional and programme sustainability
Building a strategy
What is our current situation? Financial structure Fundraising budget Financial needs
Building a strategy
What is our cause that we are asking support for?
Building a strategy
What is our cause?
Our mission is to assist persons with limb-deficiency in integration and social acceptance, improving their quality of life and preserving their dignity. Our hands are essential parts of our bodies. They feed, they care and caress. We give back their hands to people who lost them in bad fortune.
Building a strategy
How will we measure success?
Sustainability can the program be repeated each year without starting over? Will past lessons make it easier? Scalability can the program be improved upon and easily increased in size based on past results? Cash Flow does the program require substantial outlays or delays between the time money is invested and returned? Build Foundation does the program build a base upon which other fundraising can take place?
Geoffrey W. Peters
Corporate Partnerships I.
Support
They have
We need
They need
The Partnership
We can offer
(Good cause)
Fundraising techniques
Direct Marketing Direct Mail (on-offline), telephone, email, sms, personal
Advertising Billboards, citylight, newspapers, magazines, DRTV (teleshop), online/internet advertising Below the line (BTL) - indirect Collection boxes, leaflets (strategically placed), newsletters, own webpage Face-to-face Street fundraising Direct Dialogue, attending mass-events (e.g. festivals), door-to-door Events Auctions, concerts, gala events, walks, running & other sports events, festivals, fairs, telethon
Donor pyramid
Regular gifts
Donor database
What is our typical donor like? Place of living Gender & age Profession, occupation Income level Interests, habits Life-situation, state of mind etc.
Good luck! Dream big but dont forget to keep your stability