Role of Management Information System (MIS) in decision making

By (07) (16) (29) (30) (40)

Vivek Band Shreyas Bidarkar Ravi Gehani Ganesh Ghadage Pankaj Hivlekar

Management Information System

A Management Information system (MIS) provides information which is needed to manage organizations efficiently and effectively. Management information systems involve three primary resources: people, technology, and information or decision making.

Parle Agro
Parle Agro commenced operations in 1984. It

started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India. The Marketing Manager of the company is Nadia Chauhan.

Some of the brands under them are

Frooti Appy Saint juice LMN Bailey Hippo

Functions performed by nadia chauhan

Formulate, direct and coordinate marketing activities and policies to promote products and services

Working with advertising and promotion managers. Develop pricing strategies Develop and evaluate marketing strategy

Marketing information system

Marketing information consists of people, equipment and procedures to gather,sort,analyze,evaluate and distribute needed, timely and accurate information to marketing decision makers

Marketing decision makers use the data to identify and solve marketing related problems

Information System Model

Data

Information

Database

Software and models

Marketing Managers Decision

Characteristics
Provide reports with standard formats Use of internal data Helps to compare results

MIS and Web Technology Intranet

Flexibility Adjust input data Data processing

Sources of MIS Information

External Sources Internal Sources Sales Analysis Cost Analysis Financial Records

Functions of mis
Obtains Needed Information for Managers From the Following Sources
Internal Data Collection of Information from Data Sources Within the Company From: Accounting, Sales Force, Marketing, Manufacturing, Sales Marketing Intelligence Collection and Analysis of Publicly Available Information about Competitors and the Marketing Environment From: Employees, Suppliers, Customers, Competitors, Marketing Research Companies Marketing Research Design, Collection, Analysis, and Reporting of Data about a Situation

Why Information is needed IN PARLE

Marketing Environment

Customer Needs

Why Information Is Needed

Strategic Strategic Strategic Planning Planning Planning

Competition

The Need Of MIS In Decision Making

Fast computation Enhanced productivity Data transmission Better Decisions Competitive edge

Importance of MIS in pARLE

Anticipation Of Customer Demand Systematic Approach Economic indicator Significance of Analyzing Competition Development of Technology Understanding the Consumer Marketing Planning

Decision making process

Decision making process in parle

Conclusion
MIS tend not to be adaptable MIS requires a lot of expertise MIS programs tends to be relatively costly

Well-defined decision making system

Recommendations
Managers should find ways to fit there decision making tool with MIS Managers must be aware of new MIS updates Managers must employ the right professional personnel