MBA Semester One

Oldest

model Aristotle in his Rhetoric gave communication a scientific frame work(1W) It is an elementary model With three main elements the speaker, the speech the audience

in 1949 was called the down to earth model It was considered to be a strictly mathematical model as it identified the technical aspects of communication The basis for this model was two years study of telephonic conversations The model was designed - to show practicality The focus was on mechanics of messages
Developed

paper

Intro
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I D I D I D

Discussion
sections

Intro
paragraphs
I D I D

Disc
I D I D

Intro
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Disc
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4

Sender = info source

Altered message confusion

Transmitter =phone

Receiver phone

Noise static or connection metal or electronic

 Developed

by C E Shannon and W Weaver

after MT Developed in 1950 Some of the segments of this theory are computer science, data processing, cybernetics They considered communication as a mechanistic system consisting of five basic elements. They are

 sources/the message Transmitter to convert a message into transmittable sign/signals A channel A receiver who reconstructed the messages from the sign/ received signals Destination the person or machine to whom it is intended/noise source
Information

They

identify human communication process with the elements of semantics This theory believes in meaning which lies with people

This

model considers the five human senses to be important elements of communication process And added nine components to this model to emphasis' on elements - a source, a encoder, a message, a channel, a receiver, the decoder, a meaning, a feedback, and the noise

 Illustration

noise

source

encoder

message

channel

receiver

decoder

meaning

feed back

 Is

a broader analysis of the communication process Gives rise to four basic and important questions : they are who?what?whom?which? It ignores the essential elements and concentrates on the act of communication like who? says what? in what channel? to whom? with what effect?

 Illustration

Who sender Says what message In which channel media

With what effect To whom receiver

 It

concerns itself with mass communication It talks about the signal from both the source and the receiver Source and the destination becomes very important in this model

Source

Encoder

Signal

Decoder

Destination

Talks

about the channels and medium used They have concentrated on idea transmitted and idea received
Channels

Idea

message
Medium

Received

idea

Message Receiver

Transmitter

 They

talk about the source and the final receiver They also have emphasized on channel and message reacting to noise

Message

channel

Source

Noise

receiver

Channel

message

 Also

called as circular or cyclical model It is Level and Galles new model They call it The Communication Process Verbal and non verbal clues are used in the process No media nor channel can sort this type of process, It demands these elements Message or the idea or stimulus Sender, transmitter or communicator Encoding, Channel

 Medium Receiver

Decoding
Action

or behaviour change Feedback This model expects response from receiver, action, message, or behaviour change It is basically face to face communication facilitating revision or alteration of original message

Sender

Stimulus/interpretation/unde rstanding/perception Persuasion/motivation/ action/ response

Receiver

Stimulus/interpretation/unde rstanding/perception Persuasion/motivation/ action/ response

 This

brings out the another important aspect of communication that is the relationship Timothy and Learny along with their associates developed this model According to them relationship develops along two dimension Dominance capability of a person to control the behaviour of the others

 hierarchical

positions Superior-subordinate(higher placement) subordinate-superior(lower placement) peer(evenly placed) The others in the group added Involvement or inclusion importance of interactions form both the sides Time relationship development, change, dominance, involvement Situation environment

 Aristotle

in his Rhetoric gave communication an scientific frame work(1W) Lasswell extended the scope by laying emphasis on channels(1W) Shannon-Weaver integrated the two concepts and emphasized on encoding process and feedback (1W) Schramm best known models emphasized on encoding process source(1W), shared field of discourse with set channel and receiver (1W), breakthrough model was sender, receiver, and feedback (2W)

 Katz-Lazarsfeld

- mass communication where the sender sends the messages through mass media to opinion leader Westley-Maclean emphasized on interpersonal skills where selective encoding happens and the receiver decodes in modified forms circular with inbuilt feedback system Berlo emphasized on skills and experiences where the messages encodes and transmits through one of the five senses the sources, the receiver, meaning, and the process.

 emphasized on individual reactions and the topics discussed. Gave importance to harmony and consistency source, meaning and utterances Dance emphasized on encoding and decoding of messages and the time taken called it helical-spiral path Watlawick-Beavin-Jackobson emphasized on behaviour, relationships, metacommunication Receiver, meaning and outcome
Newcomb

Thank you Questions????????