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Intermediate
Unit 1: Companies Unit 2: Leadership Unit 3: Strategy Unit 4: Pay Unit 5: Development Unit 6: Marketing Unit 7: Outsourcing Unit 8: Finance
Unit 9: Recruitment Unit 10: Counterfeiting Unit 11: Markets Unit 12: Lobbies Unit 13: Communication Unit 14: Logistics Unit 15: Innovation
Preview Types of company - Sole trader (UK) - Partnership (n) - Limited company (UK) - Plc (UK) (joint stock) Inc (US) - Multinational (n) - Merger (n) - Takeover (n) - Joint venture (n)
1.
Work for
Large multinational corporations Small or medium-sized family business
Advantages
disadvantages
Advantages Clear structure Career progression Good benefits Recognized by future employers
Disadvantages Narrow area of work Lack of view of what is happening in the rest of the organization. - Difficulties working with other family members - Amateur running of the business - Risky fast-moving business area. - Possibility of redundancy if fail.
Small or medium-sized - Close relationship family business with other workers - Ability to see how all the roles fit together Trendy new high-tech corporations - Exciting environment
Developments in technology Growth in consumer power Expansion of ebusiness Increase in shareholder power Financial scandals Transfer of money / jobs abroad Weakening trade unions
Greater efficiency
Opportunity for any company to Competition from sell any where companies with few overheads
Greater control of individuals at Lack of freedom by the top of companies directors to make decisions Increased regulation and greater financial soundness More competitive companies Loss of consumer / shareholder trust
Reading
Capitalism (n) Stability (n) Hierarchical (a) hierarchy (n) Bureaucratic (a) bureaucracy (n) standard (a) standardize (v) Customize (v) Warehouse (n) Tangible asset (n) Freelance worker (n) , freelancer (n) Bidder (n) Venture capitalist (n) at the expense of .
High-volume; high-value
High-volume : mass produced High-value : small quantity, with a larger profit margin
People who
1. Work independently or on short-term contracts. 2. Are willing to take risks 3. Are willing to invest in new and/or risky business projects 4. Express a wish to buy something 5. Make goods 6. Own part of a company 1. Freelancer 2. Entrepreneurs 3. Venture capitalists 4. Bidder / customers 5. Producer 6. Shareholder
Practice
Transactional cost Supplier Market power Due to Eliminate Outsource Shift The end-user Diversification Business sector Pharmacy Pharmaceutical sector Transition period Wholesale Annual conference Take place
Listen
Management styles
Motivating employees by a. Inspiring fear / respect / affection b. Financial reward c. Non-financial reward: respect, status, promotion, . Delegating Controlling
Do you agree?
Employees cant be trusted and must therefore be closely supervised Staff should be allowed to organize their own work The best motivation is money and recognition for meeting targets
Collocations
Take Meet Make Set
Take
Take a chance Take an opportunity Take a position Take a point
Meet
Meet a deadline Meet a need Meet the cost Meet expectation
Make
Make a mistake Make a judgment Make a profit / loss Make a call
Set
Set a precedent Set an example Set an objective Set a limit
Speaking
What would you actually say to the person in each case?
BEING DIRECT
In direct cultures, instructions are very shorts In indirect cultures, it is impolite and aggressive. How might this difference cause misunderstanding in multicultural teams?
Listen 1
Set clear goals Praise and valuate what have done Set realistic deadlines Regular meetings Make plans and schedule for team members He makes important decisions How to delegate
Types of strategy
Marketing strategy Distribution strategy Overall corporate strategy
SWOT
A tool commonly used at the start of strategic planning to focus on the situation of the company STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Vice president (n) Global apparel (n) /prl/ clothing Seniority (n) /sinirti/ rank Retail icon (n) Pitch (v) persuade people to do something Turnoff (n) Harsh (a) unpleasant Redefine (v) Galvanize (v) /lvnaz/ to make somebody take action by shocking them or by making them excited, motivate Re-energize (v)
Suffixes
Active Misery Senior Custom Activist Miserable Seniority Customer
Resident
Energy
Residential
Energize
Diverse Inspire
Opportune
Design Public Commerce Revolution Repute Comfort retail
Diverse Inspire
Diversity Inspiration
Opportune
Design Public Commerce Revolution Repute Comfort retail
Opportunity
Designer Publicity / publicize Commercial Revolutionize / revolutionary Reputation Comfortable Retailer
Future forms
Present simple: Scheduled events Present continuous: Arranged future Simple future: Spontaneous decision, prediction Near future: Plan and intention
A short presentation
Make a plan: Introduction, development, conclusion Write details: - Key words - Transitions - Visual aids - Gestures Practise
Attitudes to timing
Some cultures: high punctuality Other cultures: Flexibility with schedules and itineraries. What effect could this have on meetings, presentations and appointments?
Pay deal
Salary Pension The possibility of a golden parachute Generous severance deal
Listen
1. work-and wealth-obsessed culture - Its worth it 2. Take up a post of senior manager - Be tempted by. - Fabulous pay deal - Jaguar sports car
Speaking
Do you think anyone should earn so much money? Why (not)?
Poor corporate performance (n): hiu sut km Superior performance (n): hiu sut cao Face criticism (v) i mt s ch trch Strike lavish deal (v) Cushion ones fall (v) One-way bet Make a fuss (v)
Vocab 1
Pension Reject Criticism Legal action Bonus Make a fuss Advise compensation
Past simple Finished actions Finished time: - ago, yesterday - In 2005 - On Tuesday - Last week - 8 April
We had real problems with Theres been a slight overspend on the We were behind schedule but we managed to catch up. Weve come in under budget It hasnt been easy but we managed to hit our deadline in the end. The deadlines too tight. Were not going to meet it
Economic development
How has the quality of life changed in VN over the last few years? What do young people have today that their parents didnt have?
Listen
Analyst (n) Organization of Economic Cooperation and Development (OECD)
Read: Development and the environment Gas for Peru verse green imperialism
Imperialism (n) a system in which one country controls other countries, often after defeating them in a war : ch ngha quc Contract negotiation: m phn hp ng Make an attempt: c gng lm vic g Huge gas reserve (n): tr lng Upstream: supply of items for production: u vo (cung cp) Downstream: supply of finished products to consumers: u ra (phn phi) Consortium /knstim/: group of companies: t hp, nhm Lobby (v) influence someone for something: vn ng hnh lang Approval (n): ng , ph chun Opponent (n) i th Tribe (n) b lc, b tc
Pipeline route: ng ng dn du Export terminal: xut khu Marine reserve: ngun thy sn Defender: nhng ngi bo v Economy minister: b trng kinh t Tax revenue: doanh thu thu Generate: to ra Take precaution: cn trng Drilling site: dn khoan Radical: cp tin, tin b
Reading
Peruvian government Pluspetrol For For Peru will become an exporter of gas. GDP will increase by 0.8% It will make a profit from developing the field
Amazon Watch
IDB US IEB
Against
Unsure Unsure
1. 2. 3. 4. 5. 6.
T T T T F F
Affected victims
Rainforests Rare species Marine reserves Isolated tribes
Word form
1. 2. 3. 4. 5. 6. Benefit Estimate Award Tests Plants Concerns
Vocab 2
Construction Drilling sites Terminals Gas field Plants Pipeline Environment Reserves Tribes Rainforest plants Rare species
Complex nature: bn cht phc tp Fusion: s kt hp Deal with: i ph Ultimate: cui cng Confidence: s t tin, nim tin Skeptics: hoi nghi Finite: hu hn Fossil fuel: nhin liu than Sustain : duy tr
Brands
Soft drinks Clothes Cars Shampoo
Speaking
Young people no longer believe advertisements Do you agree? What does influence young peoples buying decision?
Vocab: Brand
Verbs : dominate, build, develop, represent a value/ aspiration Adj: strong, powerful, successful, valuable
Wedding
Newly-wed kit Corporate marketers (n) Vulnerable (a) Pitch (n) Body odour (n) Financial worry (n) A divorce kit (n)
Special cases
1. good better the best 2. Bad worse the worst 3. Far farther / further the farthest/ furthest 4. Many, much more the most 5. Little less the least
Speaking
Can you think of other celebrity endorsement?
Advertising strategies
Patriotism Self-esteem Insecurity Originality Value for money
Considering alternatives
1. Show the degree of difference between them 2. Use quantifiers to show our preferences and argue more persuasively
Factual or vague?
Business letters
References and date Opening (Dear) Subject heading Body Closing (Yours) Signature Name and job titles Enclosures
Outsourcing
Take place when business is contracted out to a third party When the third party is overseas, it is known as offshoring.
Offshoring
Used for areas which do not require expert local knowledge, much face-to-face contact. Restricted to IT-related jobs, call centres and back-office work.
Speaking
1. 2. 3. 4. USA Ireland India Philippines
Vocab: offshoring
US: layoffs, backslash India: job creation, economic development Information sources: credit records, corporate financial information Technologies: high-speed data networks, internet Economic factors: labor costs, cheap telecoms, investor-friendly Performance / objectives: improve efficiency, reduce overheads, expand foreign markets
Collocations
1. 2. 3. 4. 5. 6. 7. Develop computer applications Check accident reports Provide help-desk support Process credit card receipts Write software code Mine databases Analyse corporate financial information
Conditionals 1 and 2
Type 1 Type 2
Listen
Enron
Listen
Speaking
Can you think of any other famous financial scandals?
Speaking
CEOs who falsify accounts are criminals and should go to jail or is it an acceptable risk to falsify accounts if it helps to safeguard the companys future and jobs?
Referring to visuals
Visual aids: graphs, bar charts, pie charts, flow charts Useful phrases for getting listeners attention - As you can see, - Youll notice that, - This part of the graph clearly shows - .led to the .you see here - .is obvious on this part of the graph here. - This slide shows the ..
Graph
Bar chart
Pie chart
Flow chart
Fluctuate mildly
A sharp increase
Reach a peak
Rise steadily
Drop slightly
Plummet /plmt/
to fall suddenly and quickly from a high level or position
Plunge /plnd/: to decrease suddenly and quickly Dip : to decrease fast or slow, small or large Soar /sr/: to rise very quickly Slide: to decrease not very fast, in small degrees Skyrocket / skarkt/ : to rise very fast, very large ( Example: continue to skyrocket) Jump : to rise fast, large Nosedive / nozdav /: to decrease very fast, large ( Example: nosedive to an all-time low) Decline /dklan/ : to decrease not very fast, in small degrees
There is a downturn Start a spectacular ascension / senn/ (the act of moving up or of reaching a high position)
Recruiting process
1. Drawing up job and person qualifications 2. Advertising vacancies 3. Processing CVs 4. Screening applicants CVs and cover letters and selecting candidates for interview 5. Setting up and carrying out interviews in line with company/ legal policies and procedures 6. Conducting other selection procedures 7. Negotiating and drawing up contracts and terms and conditions 8. Putting the chosen applicants onto the payroll
Listen
Hypothetical /hapetkl/ based on situations or ideas which are possible and imagined rather than real and true Anecdotal /nkdotl/ possibly not true or accurate Formulate questions (prepared) Behavioral interview
Speaking
CVs
Objectives Employment history Qualifications Other skills Personal interests References
Smalltalk
Utterances showing that you are listening Encouraging talking Stopping the conversation on time
Listen
Branded goods (n) Justify (v) to show that somebody/something is right or reasonable
Vocab:
Prototype (n) / prottap/ the first design of something from which other forms are copied or developed Piracy (n) / parsi /the act of making illegal copies of DVDs, computer programs, books, etc, in order to sell them
Language
Type1: If clause Main clause S + V(s/es) S+ will/ can / may+ V Type 2: S + V2/ed S+ would/ could / might+ V Be were Type 3: S + had +V3/ed S + could have + V3/ed
Speaking
Listen
File-swapping technology (n)/ swp/ (exchange) File sharer(n) Pay fines (n) Backlog (n) a quantity of work that should have been done already, but has not yet been done
Types of markets
Commodities market Real estate / property market Stock market Consumer goods/ mass market Labour market
Internet shopping
Have you ever bought something online? What is different about buying things online?
Listen
Speak
Do you think internet petitions are powerful and effective tool or just junk mail? Have you ever signed one? Why/ why not ?
Advice or recommendation
Ought to Shouldnt
Discourse markers
Showing sequence or order Firstly, then, finally
Introducing new information Also, whats more, and Linking cause and effect Exemplifying a point Therefore, in order to , because, , as, so Lets say, for example, you see
Agree or disagree
Demonstrations are a waste of time Corruption is inevitable in politics Money is the only measure of success
Lets communicate
Business correspondence (n) Human Resource Manager (n) Security badge (n) Come into effect (v) Come to ones notice (v) Paperwork (n) Routine correspondence (n)
Vocab
Run out of (v) Keep count (v) Broadcast (v) Microchips (n) Empty shelf (n) Store staff (n) Scan reader (n) Fill (v) Disable (v) Press (n) Press conference (n) After-sales benefit (n) Error-prone task (n) Loading bay (n) Conveyor belt (n) Super-cheap version(n) Consumer goods industry (n) Returned-goods service (n) Accounting software (n)
Passives
Smart tags can be scanned automatically. Theft will be reduced The tags are being piloted Tags have been used in supermarket
BE
Product development
Revolutionary products when first introduced. How have they been improved?
Synonyms
Adapt, alter, revamp, change, modify
Dream up, devise, invent, think up, come up with
Product development
Past modals
Talk about alternative possibilities in the past
With more time we could have improved the design
Reviewing achievement
Giving praise