Quality Management Presentation

3.1. How Quality Management can be

Measured at Boeing

Stars Group: Tom David Kelly Bi

Contents
3.1.1. Definition of Quality Management

3.1.2. Method to Measure QM in case of Boeing

Definition of Benchmarking

Objectives and Process of Benchmarking

Types of Benchmarking

Apply to Boeing Company

3.1.3. Conclusion

3.1.4. Recommendations

3.1.1. Definition of Quality Management

The act of Overseeing & Managing all Activities and

Tasks needed to maintain a desired level of

excellence. This includes Creating and Implementing

quality Planning and Assurance, as well as quality Control and quality Improvement. (Investopedia, n.d.)

3.1.2. Method to Measure QM in case of Boeing

Definition of Benchmarking:
A measurement of the quality of an organization's

policies, products, programs, strategies, etc., and

their comparison with standard measurements or

similar measurements of its peers.

(Businessdictionary, 2011)

3.1.2. Method to Measure QM in case of Boeing

Objectives and Processes of Benchmarking
Objectives: (1) To determine what and where improvements are called for, (2) To analyze how other organizations achieve

their high performance levels, and

(3) To use this information to improve

performance.

3.1.2. Method to Measure QM in case of Boeing

Process: 4 Key Steps

(1) Understand in detail existing business

processes

(2) Analyze the business processes of others

(3) Compare own business performance with that

of others analyzed
(4) Implement the steps necessary to close the

performance gap

3.1.2. Method to Measure QM in case of Boeing

Types of Benchmarking (Riley, 2012)
No. Type Description
Where businesses need to improve overall performance by examining the long-term

Strategic Benchmarking
strategies and general approaches that have enabled high-performers to succeed. Businesses consider their position in relation Performance or Competitive

2 Benchmarking

to performance characteristics of key products

and services.

3.1.2. Method to Measure QM in case of Boeing

Process
3 Benchmarking and operations. Businesses look to areas of activity to find ways of Functional 4 Benchmarking of benchmarking can lead to innovation and dramatic improvements. Involves benchmarking businesses or operations from Internal 5 Benchmarking different countries). within the same organization (e.g. business units in improving similar functions or work processes. This sort

Focuses on improving specific critical processes

3.1.2. Method to Measure QM in case of Boeing

Involves analyzing outside organizations that 6 External Benchmarking are known to be best in class. Best practitioners are identified and analyzed 7 International Benchmarking elsewhere in the world

3.1.2. Method to Measure QM in case of Boeing

Apply to Boeing:
External Benchmarking: Compare with Boeings Competitor EADS
Boeing (Boeing 787-8) Length 56.70 m EADS (Airbus A350-800) 60.54 m

Height
Range Capacity Price

16.90 m
15,200 km 242 passengers $218.1

17.05 m
15,400 km 270 passengers $236.6 m

3.1.2. Method to Measure QM in case of Boeing

Boeing is carrying out less customers compared
with EADS

Products of Boeing seem to less attractive than

products of EADS because of Technical Parameter of

Airplane is weaker than Airbuss of EADS.

3.1.2. Method to Measure QM in case of Boeing

International Benchmarking: Products of Boeing are used in all over the world, includes some famous Airline Companies in Europe, Asia and America: United Airlines, American Airlines, Singapore

Airlines, LAN Airlines, Air France, etc.

3.1.3. Conclusion
In summary, Benchmarking is an Helpful Method for

Boeing to Control and Improve products quality,

products features to meet the customers Needs and Wants, to Win its Competitors, and have Better Performance.

3.1.4. Recommendations
Boeing should Apply more Methods to measure
exactly the quality management in products of this organization in order to Keep its Current Customers, Encourages more New Airline Companies use its Products. Besides timely planning to Control and Improve Products Quality is also need for this organization to achieve Belief from its Customers.