HyperCITY

Size does Matter

 Features
Specialty Facilities
Areas  ATM faciltiy
 Imported food  Consumer finance
(Waitrose, UK)  Disabled access to
 In – Store Café (Desi store and toilets.
Café and Brio  Faster checkout
 24 Hr Pharmacy without queues.
 Gaming Zone
 Home Theatre Demo
 Kitchen Demo
 I -scan
 Promotion

The Strategy
 Product MIX
• Appliances
• Fashion
• Food
• Furniture
• Home
• Hi-tech
• Home entertainment
• Sports
In-house brands
 Price
• HyperCITY Discovery Deal
• Pure bundling pricing - Buy 1 get 1
free
• Mixed bundling pricing - Combo
Pricing 3 coke 3 fanta 3 sprite etc.
• Bed with mattresses
 Sales Promotion
• Getting a Scratch card on purchase
of product in a specified range
• Psychological discounting – A product
Was 20000 and now 15000
 Sales Promotion contd…
• Loss leader pricing : our pricee 399
MRP -1500
 Upto 70 % off
• On Apparels – Go Ahead Save in style
 Comparison
• MRP / Hypercity / Brand
 Place - Malad
• Demographics: Apart from the
original East Indian (Catholics)
settlers, the suburb has a
considerable population of  Gujaratis,
South Indians, Marwaris and
Punjabis.
• Real estate in the west is more
expensive than in the east.
• HyperCITY is located strategically to
attract both residential and BPO
Channel Partners
• World class SCM and
logistics company
• No – 2 player worlwide
• End to end services
HyperCITY
Channel Partners
• World class retail
design firm of london
• Partnered to do in-
store design
Channel Partners
• Leading global retail
technology provider
• System ensures that
the customers don’t
have to wait in queues
for transaction
processing.
Channel Partners
• Trusted source of
cleaning and hygiene
products and services
• Help improve
customer interaction
at key interaction
points
 Promotion
• Advertising
• Public relation
• Events
 Direct Marketing and Sales
promotion
• Robinsons sales promotion
• HP direct Marketing
• Parachute sales promotion
• HyperCITY sales promotion
 Recognitions
• Most admired retailer of the year for
retail design and visual
merchandising – Images India retail
forum 2007
• Star Retailer – Value retailer of the
year 2007
• Asia retail congress – Reid and Taylor
retailer of the year
Thank You