The richest man in the world: Worlds largest Global Company: Country with the highest GDP per

capita in the world: Volvo Car Corporation is currently owned by: Who founded ebay:

Which group currently owns the Pantaloons:

The Worlds Largest Family Owned Business: Indias largest business house and what is its market capitalization: What are the four components of a BCG matrix:

Born in an impoverished family in 1935 in Italy.

Orphaned when he was 5 months old.

Began his career as an apprentice to a tool and dye maker in Milan.

Currently is the founder and chairman of, a $3 billion (sales) company. Current net worth is estimated to be about $11 billion.

An Indian might drive an German car whose components have been manufactured in China or Japan and assembled in Germany, England, Spain and India. He might be wearing an Italian shoe manufactured in Bangladesh. He might wear a Giorgio Armani which has been stitched in Singapore. Would be using an I phone whose hardware might have been developed in China and software in Korea and assembled in Mexico..

Globalization: Globalization rests upon, or simply is, the growth in international exchange of goods, services, and capital, and the increasing levels of integration that characterize economic activity. (i) the emergence of globalized financial markets, (ii)emergence of the dollar, euro and Renminbi as a global currency, (iii) continued trade liberalization and economic integration, and (iv) large-scale privatization of state-owned enterprises.

All institutions have to make global competitiveness a strategic goal. No institution, whether a business, a university or a hospital, can hope to survive, let alone succeed, unless it measures up to the standards set by the leaders in its field, any place in the world.- Peter Drucker.

International Business: Conducting business transactions all over the world. These transactions include the transfer of goods, services, technology, managerial knowledge, and capital to other countries. International business involves exports and imports. International Business is also known, called or referred as a Global Business or an International Marketing. OR Marketing in an internationally competitive environment, no matter whether the market is home or foreign

Why go International: 1) Profit Advantage: International business could be more profitable than domestic. 2) Growth Opportunities: Increase of income and population in emerging markets. 3) Domestic Market Constraints: Saturation or Decline in home market.

4) Competition: Counter Competition.

5) Government Policies and Regulations.

6) Strategic visions

Driving Forces:
1) liberalization: GATT/WTO

2) MNCs
3) Technology

4) Revolution in Logistics and Communication

5) Product development costs and efforts

6) Competitions and World Economic trends

Company objectives Market potential

Internati onal business decision

Company resources
Environmen tal factors

Market selection decision

Entry and operating decision

Promotion Distribution

Marketin g mix decision

product Price

International organization and HR decisions