Tourism Overview

Objectives
To define tourism To give importance of tourism To differentiate the different classification of travelers To identify the major participants and forces shaping the tourism industry To appreciate the individual elements which when combined, comprise the tourism system

Travel Trivia
Most Expensive Hotel Suite???

Royal Penthouse Suite, Hotel President Wilson, Geneva US$65,000 per night

Most Visited City???

London According to Forbes, London is the most popular destination city for overseas travelers.

Safest City for travelers???

According to TripAdvisor, Tokyo, Japan is safest city for travelers in 2012

Best Airline in 2012???

Qatar Airways was awarded as The Best Airline in 2012 by SkyTrax.

Best Heritage Management Practice in the world???

Historic Town of Vigan (Philippines)

Recognized by UNESCO during the 40th Anniversary of the World Heritage Convention in November 2012 in Kyoto, Japan.

Largest Cruise Ship???

Allure of the Seas

-one of Royal Caribbeans Ship -2,384 crew -6,360 passengers -first Starbucks at sea

Tourism is
Comprised of activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes - World Tourism Organization

Four different perspectives

1. The tourist. The tourist seeks various psychic and physical experiences ad satisfactions. 2. The businesses providing tourist goods and services. Businesspeople see tourism as an opportunity to make a profit by supplying the goods and services that the tourist market demands.

3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. 4. The host community. Local people usually see tourism as a cultural and employment factor.

Travel vs. Tourism Travelers vs. Visitors

Not all travels are tourism Travelers are people on a trip between two or more places while visitors are people engage in tourism

Criteria that differentiate Visitors from other travelers

P
S

Place
Stay

P Purpose

Importance of Tourism
Economic Importance Provides employment opportunities Can be built on existing infrastructure Spreads development Reinforces preservation of heritage and tradition Justifies environmental protection and improvement Breaks down language barriers, class barriers.

Residents Nontravelers Within scope of travel and tourism International

Intercontinental Staying one or more nights

Visitors Travelers Other travelers Domestic Interregional Same-day Students Regional Commuters Other local travelers Crews

Continental

Primary purposes of travel

Migrants Temporary Workers

Business

Visiting friends or relatives

Other personal business

Pleasure

Classification of Travelers

The Tourist
The very heart of the tourism phenomenon Tourists motivation to travel and multiple factors that influence their selection of a destination

Natural Resources and Environment

Fundamental dimension of the model Physiography (the nature and appearance of its landscape) Climate (the kind of weather it has over a period of years, the conditions of heat and cold, moisture and dryness, and wind) People

The Built Environment

Created by humans Culture (a relatively very permanent characteristic of a destination and one that cannot be changed simply to enhance tourism development) Tourism infrastructure (a dimension that has not been put in place mainly to serve tourism, but has been put in place to meet the needs of local residents)

 Tourism superstructure (facilities that have need developed especially to respond the demands of visitors) Technology (one of the most recent dimensions of the built environment that is shaping the nature of both tourism products/services and travel experiences)

 Information (the success of a destination is determined by its ability to assemble, interpret, and utilize information in an effective manner) Governance (system of governance surrounding tourism has a profound impact on the ability of a destination to compete in the international marketplace)

Operating Sectors of the Tourism Industry

Transportation Accommodation Food services Attractions Events Adventure and Outdoor Recreation Entertainment Trade Sector Tourism Services

Spirit of Hospitality
Overall guests experience Warm acceptance First, industry personnel to treat the tourist with fairness, respect and a level of politeness. Second, the destination must encourage its permanent residents to convey a friendly attitude and when required, offer basic information.

Planning, Development, Promotion and Catalyst Organizations

The visionaries, policy makers, strategic planners, and individuals and groups who make the right things happen. Do the right things vs. Do things right Destination management organization (DMO)

The Importance of Integrated/ Collaborative Planning and Development

Both the public and private sectors each control (and often operate) an important percentage of tourism facilities, events, and programs. It is critical that policy, planning, and development efforts be continuously carried out within a joint, cooperative, collaborative organizational framework.

The Processes, Activities, and Outcomes of Tourism

Philosophy of the destination Formulate a supportive Policy, Vision and Strategy Detailed Planning and Development initiatives Quality of the Experiences Effective Marketing Broad range of Visitors Behaviors that provide them enjoyment and memorable experience

 Positive and Negative Impacts Systematic Monitoring and Comprehensive program of Stewardship Ongoing process of Evaluation

Careers in Tourism
Large number of front-line service jobs that must be performed for tourism to function effectively Highly attractive career positions