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Identify the changing trends in and demographic profiles of the cruise ship market.
Travel by Ship
The introduction of intercontinental commercial airline service precipitated the rapid decline in the use of ships as a scheduled passenger transportation mode. Cruising has taken the place of scheduled liner services.
Premium Above-average service, food, and amenities Resort/Contemporary The modern floating resorts, complete with
Cruise Operators
Cruise operators or brands dominate the market. They either lease or own cruise ships for which they create itineraries or products.
Alliances
Cruise operators may decide to form alliances with other vacation service providers in order to create a more attractive package, or to create additional reasons for customer loyalty.
Entertainment
Entertainment generally does not produce additional revenue for the cruise, but small sales can be made indirectly.
Cruise brands may contract concessionaires to provide the service or other brands may have their own staff.
Photography
The presence of the photographers ensures that passengers can purchase professionally taken pictures, some of which are available in special presentation packs.
Celebrations
Many brands have developed special, inclusive wedding packages. Other celebrations can be catered to as part of a package, such as honeymoons, birthdays, and anniversaries.
trained Employees should be instinctively customer-oriented in their thinking Crew at every level should be empowered to solve customers problems Employees should be aware of company standards Employees should be capable of exceeding said standards
several choose to enact a no-tipping policy; others provide a helpful brochure which suggests tipping in a very formulaic and orderly system, while some automatically levy a daily service charge.
unsold on a particular cruise can never be resold) drives the yield management policy. The multiplier effect suggests that revenue can be made after the booking is already made, and therefore the yield management system needs to concern itself with attracting sales once onboard.
strategic booking, accommodation management must be extremely efficient, thorough, and above all, flexible
terribly environmentally friendly The industry as a whole uses immense volumes of energy, water, consumer goods, and rare luxury items while seemingly ignoring the environmental consequences of its consumer-driven product. Cruises in particular must take care that they are operating in a more ecologically friendly manner, simply because they operate in the ocean.
introduced the vessel sanitation program as a reaction to several severe disease outbreaks aboard cruise ships.
Sanitation Program Inspection Vessels that have a foreign itinerary, carry more
than 13 people, and call into the U.S. must undergo a twice-yearly environmental health inspection as per the orders of the CDC.
security: more bureaucracy, longer lines for passengers and crew to wait in, less privacy, increased costs, and a higher level of complexity when planning. Interestingly, security equipment are not as effective at preventing security issues as is creating a security philosophy and mindset among the staff, crew, and officers.
than a means of transportation, so its safe to say that the cruise ship itself can be interpreted as the destination. For cruises from the U.S., the most important cruise destinations are Alaska, the Caribbean, and the Mexican Riviera.
The End!