Escolar Documentos
Profissional Documentos
Cultura Documentos
Wijeya Newspapers
Newspapers Daily Lankadeepa Weeklies Sirikatha Magazines Lanka Woman(LW)
Adha
Tharunaya
GO
Daily Mirror
Wijeya
Hi!!
Daily FT
Vijey
Bilindu
Sunday Lankadeepa
Wijeya Braille
Wijeya Pariganaka
Easy Guide
Demographic Segmentation
Behavioral Segmentation
Gender
Age
Life Style
Benefits
Loyalty
Demographic Segmentation
Sirikatha
Lanka Woman(LW)
Tharunaya
GO
Variables
Demographic -Gender(female)
Demographic -Gender(female) -Life style Women and House Wives -Fashion & style -Weddings & Events -Food -Health -Homes -Travel
Target Group
Women and House Wives -News -Health -Beauty -Culture -Women's Education -Cuisine -Gardening -Crafts -Women's literature and novels -Essential things woman -Low price
Contents
Benefits
-Newly things
Demographic Segmentation
Wijeya Vijey
Bilindu Adha HI!!
Variables
Demographic -Age(children)
Demographic -Age(children)
Demographic -Age
Target Group
Society
Contents
-Education Information
-First step to the -Day to day happen -Political vast world of -International knowledge -Sports -Fun filled - Entertainment activities -Economy -Woman -Exercise for before pre school knowledge -Easy to read -Low Price -Attractive -Essential news
-Events -Happenings -Cuisine -Interior -Travel -Leisure and much more -can get information about day to day activities
Benefits
Behavioral Segmentation
Daily Lankadeepa Daily Mirror Sunday Lankadeepa The Sunday Times
Variable Behavioral -Loyalty Behavioral -Loyalty Behavioral -Loyalty -Benefits Sinhala reading common public Behavioral -Loyalty -Benefits English reading common public
Target Group
Contents
-Local News -International news -Business news -Sports news -Political -Features classified
-Local News -International news -Business news -Sports news -Education -Entertainment -Features classified -Main news in the previous week -Whole story of main news
Benefits
Behavioral Segmentation
Daily FT Wijeya Pariganaka
Wijeya Braille
Easy guide
Target Group
Blind persons
Contents
-Day to day happen -Computer Lessons -New technological devices -E News - News about Games Behavioral -Benefits Behavioral -Benefits
-New technological
information
Base Of Segmentation
Behavioral -Benefits
Behavioral -Benefits
Benefits
Thank You!