Tools of Environmental Analysis : Ref Read : Sustainable Green Business

- Prof. Swati Singh

E • Internal Environment – Controllable • External Environment – Uncontrollable GENERAL ENVIRONMENT TASK ENVIRONMENT/ SPECIFICS 13 .ANALYSIS OF B.1 .

STEEPLE Analysis 13 .1990 – PEST Analysis • Mid 1990.PESTLE Analysis • 2000s.ANALYSING THE ENVIRONMENT • The Flow of Management thought in Analysis of Business Environment- • 1980.2 .

Political /Legal • E.PEST Analysis • P.Economic • S.Cultural • T.Socio.Technology 13 .3 .

Dec 2011.4 Political . Telenor May quit India : Revoke of License by S. 13 .  IRDA Guidelines for Insurance Aggregators.  TRAI Guidelines on DND.C of India on 2 Feb 2012 (A judgement that will send a shiver down the spine of foreign investors)  SOPA in USA ( Introduced in House Oct 2011)  Change in Property Right in China (2007)  SEBI Guidelines for IPO of Insurance Firms.Legal .

Political .Brand FDI allowed & Kept on HOLD (dec 2011) • Gvt proposal for Allowing QFI to directly invest in the Indian equity (Jan 2012) • The Reserve Bank of India introduced KYC guidelines for all banks in 2002 (money laundering. terrorist financing and theft).5 .Legal • Multi. 13 .

• Monetary Policy 13 .• GDP ECONOMIC • Per.6 .Capita Income • Deficit & Debt • CREDIT Availability : Individuals/ Biz • Inflation • Fiscal Policy (D. Subbarao Statement on 3rd feb 2012 on tuning of Monetary & Fiscal policy for the growth of the nation.

indiatimes. ( 1ST Feb 2012).cms • Borrowing bad. • 17 FEB. 2012.com/news/economy/polic y/rbi-to-wait-for-budget-2012-proposals-before-cuttinginterest-rates/articleshow/11929700. PTI RBI to wait for Budget 2012 proposals before cutting interest rates : Source http://economictimes.” Subbarao said at a press conference following the announcement of the monetary policy review for the December 2011 quarter. Subbarao on Monetary Policy and Fiscal Policy Sync • “The Budget is a good time to note that there should be monetary and fiscal co-ordination in managing inflation.7 .44PM IST.D. 13 . 09. cap deficit: RBI to govt.

Hyper inflation in Zimbabwe . 2008-09 13 .8 .

9 .• Culture • Habits Socio.Cultural • Religion • Taste & Preferences • Language • Poverty • Health • Education 13 .

S • Denmark & China : Focus this Blue Ocean. That Used to be U.10 . Thomas Freidman.T” .Technology • Technological Advancement of a Country: • “ The next Century will be the century of E. (At least 20 percent of Denmark’s energy is currently generated by wind) • USA in Biotechnology 13 .

Fuel in Brazil : Technology Renewable energy represents 46 percent of Brazil’s total annual energy supply.(The current mandate is 25 percent ethanol in gasoline set June 1. The largest source of renewable energy in Brazil is ethanol. 13 . 2007).• Bio.11 . accounting for over one-third of Brazil’s renewable energy .

technology & Electronics. • India in I.T • Geothermal Energy in US.Technology • Singapore Nano . • Where From this Technological Advance Comes ? 13 .12 .

75 3.82 China 1. 2011 13 .80 Source : World Bank Data. “Research and development expenditure”.Investment of Countries in R&D Rank 1 2 3 4 5 Country Israel Sweden Finland Japan % of GDP 4.44 India 0.44 USA 2.86 3.13 .46 3.

MAJOR TAKE AWAY • Why Additional Two – E’s have become the way of Business Today • Is Government Agony becoming Business Ecstasy? 13 .14 .

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