Tools of Environmental Analysis : Ref Read : Sustainable Green Business

- Prof. Swati Singh

E • Internal Environment – Controllable • External Environment – Uncontrollable GENERAL ENVIRONMENT TASK ENVIRONMENT/ SPECIFICS 13 .ANALYSIS OF B.1 .

1990 – PEST Analysis • Mid 1990.STEEPLE Analysis 13 .ANALYSING THE ENVIRONMENT • The Flow of Management thought in Analysis of Business Environment- • 1980.2 .PESTLE Analysis • 2000s.

Socio.PEST Analysis • P.Cultural • T.Economic • S.Political /Legal • E.Technology 13 .3 .

Dec 2011.  IRDA Guidelines for Insurance Aggregators. Telenor May quit India : Revoke of License by S. 13 .4 Political .Legal .C of India on 2 Feb 2012 (A judgement that will send a shiver down the spine of foreign investors)  SOPA in USA ( Introduced in House Oct 2011)  Change in Property Right in China (2007)  SEBI Guidelines for IPO of Insurance Firms.  TRAI Guidelines on DND.

Legal • Multi. terrorist financing and theft).5 .Brand FDI allowed & Kept on HOLD (dec 2011) • Gvt proposal for Allowing QFI to directly invest in the Indian equity (Jan 2012) • The Reserve Bank of India introduced KYC guidelines for all banks in 2002 (money laundering. 13 .Political .

Subbarao Statement on 3rd feb 2012 on tuning of Monetary & Fiscal policy for the growth of the nation.Capita Income • Deficit & Debt • CREDIT Availability : Individuals/ Biz • Inflation • Fiscal Policy (D.6 .• GDP ECONOMIC • Per. • Monetary Policy 13 .

cap deficit: RBI to govt.D. 13 .com/news/economy/polic y/rbi-to-wait-for-budget-2012-proposals-before-cuttinginterest-rates/articleshow/11929700. 2012.indiatimes. PTI RBI to wait for Budget 2012 proposals before cutting interest rates : Source http://economictimes.44PM IST.7 . ( 1ST Feb 2012). 09.cms • Borrowing bad. Subbarao on Monetary Policy and Fiscal Policy Sync • “The Budget is a good time to note that there should be monetary and fiscal co-ordination in managing inflation.” Subbarao said at a press conference following the announcement of the monetary policy review for the December 2011 quarter. • 17 FEB.

8 . 2008-09 13 .Hyper inflation in Zimbabwe .

9 .Cultural • Religion • Taste & Preferences • Language • Poverty • Health • Education 13 .• Culture • Habits Socio.

Technology • Technological Advancement of a Country: • “ The next Century will be the century of E.10 .T” . (At least 20 percent of Denmark’s energy is currently generated by wind) • USA in Biotechnology 13 .S • Denmark & China : Focus this Blue Ocean. Thomas Freidman. That Used to be U.

11 .• Bio. 13 .Fuel in Brazil : Technology Renewable energy represents 46 percent of Brazil’s total annual energy supply. 2007). The largest source of renewable energy in Brazil is ethanol.(The current mandate is 25 percent ethanol in gasoline set June 1. accounting for over one-third of Brazil’s renewable energy .

• Where From this Technological Advance Comes ? 13 .T • Geothermal Energy in US. • India in I.12 .Technology • Singapore Nano .technology & Electronics.

44 India 0.80 Source : World Bank Data. “Research and development expenditure”.86 3.Investment of Countries in R&D Rank 1 2 3 4 5 Country Israel Sweden Finland Japan % of GDP 4.13 .82 China 1.75 3.46 3.44 USA 2. 2011 13 .

14 .MAJOR TAKE AWAY • Why Additional Two – E’s have become the way of Business Today • Is Government Agony becoming Business Ecstasy? 13 .

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