Tools of Environmental Analysis : Ref Read : Sustainable Green Business

- Prof. Swati Singh

ANALYSIS OF B.E • Internal Environment – Controllable • External Environment – Uncontrollable GENERAL ENVIRONMENT TASK ENVIRONMENT/ SPECIFICS 13 .1 .

STEEPLE Analysis 13 .2 .1990 – PEST Analysis • Mid 1990.PESTLE Analysis • 2000s.ANALYSING THE ENVIRONMENT • The Flow of Management thought in Analysis of Business Environment- • 1980.

3 .Technology 13 .Cultural • T.Political /Legal • E.Socio.Economic • S.PEST Analysis • P.

 TRAI Guidelines on DND.4 Political .  IRDA Guidelines for Insurance Aggregators. 13 .Legal .C of India on 2 Feb 2012 (A judgement that will send a shiver down the spine of foreign investors)  SOPA in USA ( Introduced in House Oct 2011)  Change in Property Right in China (2007)  SEBI Guidelines for IPO of Insurance Firms. Telenor May quit India : Revoke of License by S. Dec 2011.

13 .Legal • Multi.5 .Brand FDI allowed & Kept on HOLD (dec 2011) • Gvt proposal for Allowing QFI to directly invest in the Indian equity (Jan 2012) • The Reserve Bank of India introduced KYC guidelines for all banks in 2002 (money laundering. terrorist financing and theft).Political .

• GDP ECONOMIC • Per.Capita Income • Deficit & Debt • CREDIT Availability : Individuals/ Biz • Inflation • Fiscal Policy (D.6 . • Monetary Policy 13 . Subbarao Statement on 3rd feb 2012 on tuning of Monetary & Fiscal policy for the growth of the nation.

( 1ST Feb 2012).44PM IST. Subbarao on Monetary Policy and Fiscal Policy Sync • “The Budget is a good time to note that there should be monetary and fiscal co-ordination in managing inflation. 2012. cap deficit: RBI to govt.indiatimes.cms • Borrowing bad. 09. 13 .D.7 . PTI RBI to wait for Budget 2012 proposals before cutting interest rates : Source http://economictimes. • 17 FEB.com/news/economy/polic y/rbi-to-wait-for-budget-2012-proposals-before-cuttinginterest-rates/articleshow/11929700.” Subbarao said at a press conference following the announcement of the monetary policy review for the December 2011 quarter.

Hyper inflation in Zimbabwe . 2008-09 13 .8 .

• Culture • Habits Socio.Cultural • Religion • Taste & Preferences • Language • Poverty • Health • Education 13 .9 .

That Used to be U.S • Denmark & China : Focus this Blue Ocean. (At least 20 percent of Denmark’s energy is currently generated by wind) • USA in Biotechnology 13 . Thomas Freidman.Technology • Technological Advancement of a Country: • “ The next Century will be the century of E.T” .10 .

2007).Fuel in Brazil : Technology Renewable energy represents 46 percent of Brazil’s total annual energy supply.11 .• Bio. The largest source of renewable energy in Brazil is ethanol. accounting for over one-third of Brazil’s renewable energy .(The current mandate is 25 percent ethanol in gasoline set June 1. 13 .

T • Geothermal Energy in US. • India in I.Technology • Singapore Nano .12 . • Where From this Technological Advance Comes ? 13 .technology & Electronics.

“Research and development expenditure”.Investment of Countries in R&D Rank 1 2 3 4 5 Country Israel Sweden Finland Japan % of GDP 4.44 India 0. 2011 13 .80 Source : World Bank Data.82 China 1.13 .86 3.44 USA 2.46 3.75 3.

MAJOR TAKE AWAY • Why Additional Two – E’s have become the way of Business Today • Is Government Agony becoming Business Ecstasy? 13 .14 .

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