Tools of Environmental Analysis : Ref Read : Sustainable Green Business

- Prof. Swati Singh

ANALYSIS OF B.E • Internal Environment – Controllable • External Environment – Uncontrollable GENERAL ENVIRONMENT TASK ENVIRONMENT/ SPECIFICS 13 .1 .

STEEPLE Analysis 13 .ANALYSING THE ENVIRONMENT • The Flow of Management thought in Analysis of Business Environment- • 1980.PESTLE Analysis • 2000s.2 .1990 – PEST Analysis • Mid 1990.

Political /Legal • E.Technology 13 .Economic • S.3 .Cultural • T.Socio.PEST Analysis • P.

 TRAI Guidelines on DND.4 Political . Telenor May quit India : Revoke of License by S. 13 .Legal .  IRDA Guidelines for Insurance Aggregators. Dec 2011.C of India on 2 Feb 2012 (A judgement that will send a shiver down the spine of foreign investors)  SOPA in USA ( Introduced in House Oct 2011)  Change in Property Right in China (2007)  SEBI Guidelines for IPO of Insurance Firms.

Legal • Multi.Brand FDI allowed & Kept on HOLD (dec 2011) • Gvt proposal for Allowing QFI to directly invest in the Indian equity (Jan 2012) • The Reserve Bank of India introduced KYC guidelines for all banks in 2002 (money laundering. 13 . terrorist financing and theft).Political .5 .

6 . Subbarao Statement on 3rd feb 2012 on tuning of Monetary & Fiscal policy for the growth of the nation.• GDP ECONOMIC • Per.Capita Income • Deficit & Debt • CREDIT Availability : Individuals/ Biz • Inflation • Fiscal Policy (D. • Monetary Policy 13 .

indiatimes. ( 1ST Feb 2012). PTI RBI to wait for Budget 2012 proposals before cutting interest rates : Source http://economictimes.44PM IST.7 . 13 . 09.cms • Borrowing bad.com/news/economy/polic y/rbi-to-wait-for-budget-2012-proposals-before-cuttinginterest-rates/articleshow/11929700. cap deficit: RBI to govt.D. Subbarao on Monetary Policy and Fiscal Policy Sync • “The Budget is a good time to note that there should be monetary and fiscal co-ordination in managing inflation. • 17 FEB.” Subbarao said at a press conference following the announcement of the monetary policy review for the December 2011 quarter. 2012.

Hyper inflation in Zimbabwe . 2008-09 13 .8 .

• Culture • Habits Socio.9 .Cultural • Religion • Taste & Preferences • Language • Poverty • Health • Education 13 .

(At least 20 percent of Denmark’s energy is currently generated by wind) • USA in Biotechnology 13 .Technology • Technological Advancement of a Country: • “ The next Century will be the century of E.S • Denmark & China : Focus this Blue Ocean. That Used to be U.10 . Thomas Freidman.T” .

The largest source of renewable energy in Brazil is ethanol. 2007). accounting for over one-third of Brazil’s renewable energy .11 . 13 .(The current mandate is 25 percent ethanol in gasoline set June 1.• Bio.Fuel in Brazil : Technology Renewable energy represents 46 percent of Brazil’s total annual energy supply.

• Where From this Technological Advance Comes ? 13 . • India in I.Technology • Singapore Nano .12 .T • Geothermal Energy in US.technology & Electronics.

“Research and development expenditure”. 2011 13 .80 Source : World Bank Data.46 3.44 USA 2.Investment of Countries in R&D Rank 1 2 3 4 5 Country Israel Sweden Finland Japan % of GDP 4.86 3.13 .44 India 0.75 3.82 China 1.

MAJOR TAKE AWAY • Why Additional Two – E’s have become the way of Business Today • Is Government Agony becoming Business Ecstasy? 13 .14 .

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