Tools of Environmental Analysis : Ref Read : Sustainable Green Business

- Prof. Swati Singh

E • Internal Environment – Controllable • External Environment – Uncontrollable GENERAL ENVIRONMENT TASK ENVIRONMENT/ SPECIFICS 13 .ANALYSIS OF B.1 .

STEEPLE Analysis 13 .PESTLE Analysis • 2000s.ANALYSING THE ENVIRONMENT • The Flow of Management thought in Analysis of Business Environment- • 1980.2 .1990 – PEST Analysis • Mid 1990.

Cultural • T.Socio.Political /Legal • E.Technology 13 .PEST Analysis • P.Economic • S.3 .

C of India on 2 Feb 2012 (A judgement that will send a shiver down the spine of foreign investors)  SOPA in USA ( Introduced in House Oct 2011)  Change in Property Right in China (2007)  SEBI Guidelines for IPO of Insurance Firms.4 Political . 13 . Telenor May quit India : Revoke of License by S.  TRAI Guidelines on DND.  IRDA Guidelines for Insurance Aggregators.Legal . Dec 2011.

terrorist financing and theft).5 . 13 .Brand FDI allowed & Kept on HOLD (dec 2011) • Gvt proposal for Allowing QFI to directly invest in the Indian equity (Jan 2012) • The Reserve Bank of India introduced KYC guidelines for all banks in 2002 (money laundering.Political .Legal • Multi.

Subbarao Statement on 3rd feb 2012 on tuning of Monetary & Fiscal policy for the growth of the nation.6 .• GDP ECONOMIC • Per.Capita Income • Deficit & Debt • CREDIT Availability : Individuals/ Biz • Inflation • Fiscal Policy (D. • Monetary Policy 13 .

7 . 13 . 2012.44PM IST. Subbarao on Monetary Policy and Fiscal Policy Sync • “The Budget is a good time to note that there should be monetary and fiscal co-ordination in managing inflation.com/news/economy/polic y/rbi-to-wait-for-budget-2012-proposals-before-cuttinginterest-rates/articleshow/11929700. PTI RBI to wait for Budget 2012 proposals before cutting interest rates : Source http://economictimes.” Subbarao said at a press conference following the announcement of the monetary policy review for the December 2011 quarter. cap deficit: RBI to govt. 09. • 17 FEB.indiatimes.D. ( 1ST Feb 2012).cms • Borrowing bad.

8 .Hyper inflation in Zimbabwe . 2008-09 13 .

Cultural • Religion • Taste & Preferences • Language • Poverty • Health • Education 13 .9 .• Culture • Habits Socio.

S • Denmark & China : Focus this Blue Ocean. That Used to be U.10 .T” . Thomas Freidman. (At least 20 percent of Denmark’s energy is currently generated by wind) • USA in Biotechnology 13 .Technology • Technological Advancement of a Country: • “ The next Century will be the century of E.

11 .• Bio. accounting for over one-third of Brazil’s renewable energy . The largest source of renewable energy in Brazil is ethanol. 2007).(The current mandate is 25 percent ethanol in gasoline set June 1. 13 .Fuel in Brazil : Technology Renewable energy represents 46 percent of Brazil’s total annual energy supply.

• India in I.12 .T • Geothermal Energy in US.technology & Electronics. • Where From this Technological Advance Comes ? 13 .Technology • Singapore Nano .

13 .80 Source : World Bank Data.44 India 0.75 3.86 3.44 USA 2. 2011 13 .Investment of Countries in R&D Rank 1 2 3 4 5 Country Israel Sweden Finland Japan % of GDP 4.82 China 1. “Research and development expenditure”.46 3.

MAJOR TAKE AWAY • Why Additional Two – E’s have become the way of Business Today • Is Government Agony becoming Business Ecstasy? 13 .14 .

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