KEY MARKETING STRATEGIES FOR PROMOTING REL MGP AS A TOOL FOR CHILDS FINANCIAL PLANNING

INTRODUCTION
India was mainly characterized by people who saves and saves-heavily. I India is viewed as investment opportunity by Indian Investors and Foriegn investors as they are confident in the future growth prospects of India. This confidence is fueled by a consistent GDP growth of around 8%to 8.5%. Gold is primarily a monetary asset and partly a commodity. More than two thirds of gold's total accumulated holdings account as 'value for investment' with central bank reserves, private players and highcarat Jewellery. The Gold market is highly liquid and gold held by central banks, other major institutions and retail Jewellery keep coming back to the market. Gold ETFs are transparent investment vehicles that will have to conform to rigid regulations on investment norms and valuations. Gold ETFs allow investment in gold in small denominations, which makes it easier for the retail investor to participate.

HISTORY OF GOLD
Gold was money in ancient Greece. The Greeks mined for gold throughout the Mediterranean and Middle East regions by 550 B.C., and both Plato and Aristotle wrote about gold and had theories about its origins. The Roman Empire furthered the quest for gold. The Romans mined gold extensively throughout their empire, and advanced the science of goldmining considerably.

WAYS OF INVESTMENT IN GOLD

COINS AND BARS GOLD BACKED SECURITIES GOLD ACCUMULATION PLAN GOLD CERTIFICATES

REASON FOR INVESTING IN GOLD

Earn return on your idle resources Generate a specified sum of money for a specific goal in life Make a provision for an uncertain future

RELIANCE MY GOLD PLAN

Reliance MGP Launched in 22 Nov. 2012. About Reliance MyGoldPlan Reliance Money along with World Gold Council as its marketing associate has launched MY GOLD PLAN, which is a next generation Gold Savings Product. Reliance My Gold Plan offers customers the unique opportunity to start accumulating physical gold using a daily average pricing methodology. A minimum subscription of Rs.1000 per month translates to accumulation of gold for as low as Rs. 50 per day. Reliance My Gold Plan Trustee IDBI Trusteeship Services Limited (ITSL) is India's leading Trusteeship Company.

Marketing Partner The World Gold Council is the market development organisation for the gold industry. Working within the investment, jewellery and technology sectors, as well as engaging in government affairs, our purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold. Safekeeping Agency Lemuir Secure Logistics Pvt. Ltd. has been appointed as the Safekeeping Agency for the purpose of storing the Gold purchased on behalf of the customers in secure vaults and thereafter to the customers at a future date.

GENDER OF THE RESPONDENT

response
35 30 30 25 20 20

15
10 5 0 male female

response

AGE OF THE RESPONDENT

response
18 16 14 12 13 17

10
8 6 4

response 5 5

2
0 18-22 22-26 26-30 30&above

EDUCATIONAL QUALIFICATION
responses
40 35 30 25 20 15 10 5 2 0 0 not educated primary school secondary school col/uni 14 34

responses

INCOME OF THE RESPONDENT

responses
25 20 20

15

15
responses

10 10

5 5

0 0-10000 10000-20000 20000-30000 30000&above

INVESTMENT IN GOLD?
12

response

38

yes

no

RECOMMENDATION
REL MGP GOLD RATES ARE HIGHER IN COMPARISON TO MARKET RATE. SO PEOPLE ARE NOT EASILY CONVINCED.