Aakash Tablet Worlds Cheapest Tab

The strategy of offering good quality product at the best possible price. After a wait of about one year since a prototype was shown The Indian officials have launched the worlds cheapest tablet i.e. Aakash
Tablet

It is available at a price of 1200 after govt. Subsidy

The commercial version of Aakash Tablet is Ubislate, available at price of

2999 with a few more features than the Governments version.

The makers of Aakash Tab are IIT Rajasthan in partnership with DataWind, a
leading manufacturer of wireless web access products and services which is based in Montreal and is owned by Suneet Singh Tuli who is a Canadian of Indian descent.

Features and Specifications of Aakash Tablet

Display- Aakash Tablet has a 7 inch resistive touch screen with
800 x 480 pixel resolution.

Operating System- Akash Tab runs Android 2.2 (Froyo).

Processor- It has got a single core 366 MHz processor plus a HD
video co-processor, 256 MB RAM and 2GB internal flash memory.

Supported Multimedia Formats- Aakash Tablet supports Image

formats like .png, .jpg, .gif, .bmp. Supported Video Formats include MPEG2, MPEG4, AVI and FLV. The Tablet also supports audio formats such as MP3, AAC, AC3, WAV and WMA.

External Connectors- Aakash Tablet supports Mini and Full USB,

has got two SD card slots (memory expandable up-to 32GB), a SIM card slot, Video Out, a 3.5 mm headphone jack support and HDMI port.

Features and Specifications of Aakash Tablet

Internet Connectivity- Aakash is a Wi-Fi 802.11 a/b/g
enabled Tablet with a Web Browser having Standards Compliance, xHTML 1.1 compliant, JavaScript 1.8 compliant and safety compliance. It also offers separate software for online YouTube videos.

App Store- Akash Tab supports more than 150000 apps to

keep you entertained throughout the day.

Battery- The 50 gram Tablet has a 2100mAh battery with a

standby time of 3-4 hours.

Supported Document Formats- The supported document

formats include DOC, DOCX, PPT, PPTX, XLS, XLSX, ODT and ODP. The Tablet has also got PDF Viewer and Text Editor.

Marketing Strategy
Value based pricing strategy Good value based pricing Segmentation

The iPad Killer

To compare the Aakash tablet is to compare the acting talents of Meryl
Streep to those of Katrina Kaif. Or compare KRK with SRK.

Watch a movie on it, and the Aakash is less portable multimedia device
and more of a paperweight in only 1.5 hours. And that's not counting the expected depreciation on the device's battery life months later.

It wasnt introduced to compete with companies like Apple or Samsung,it was introduced to provide internet access to the people at bottom of the pyramid, and also to bridge the gap between rich and poor i.e. who can't afford expensive ICT equipment.

Made in India? Not Completely The tablet is made from 800 components by Uk based company
Datawind. Only 16% of the tablet comprises of Indian components. At 35%, South Korea features prominently in the list of component sources and 25% of the parts were sourced from China. The rest come from USA and other parts of the world.

Conclusion
Aakash in Hindi Language means Sky and probably
the device is ready to reach the same height. The main target of this tablet is students who always admired Tablets but had to murder their feelings due to lack of money. Aakash has all the basic features which are frequently used by everyone and can be easily bought by the students just by saving their pocket money for a few days. Though it is disappointing that the Tablet does not have a camera and will not have access to Android Market, we cannot expect so much at such a price. Overall the Tablet is a very good deal for everyone.

Thanks
Mohseen-19 Parag bhardwaj-20 Prabhakar singh-21 Praneetha-23 Prashant Kumar-24 Prateek Jain-25 Rajesh Gangwani-26 Ravi Jaiswal-27 Rituraj-28 Saurabh Agarwal -29