PRESENTED BY:PREETI RIMPAL GURMEEN ANSHITA KHUSHBOO

One world, One Burger- McDonalds

WELCOME TO THE WORLD OF McDonalds

CDonalds Introduction
McDonalds is the global fast food giant.

Founded in 15 may 1940 in CALIFORNIA .

FOUNDERS RICHARD AND MAURICE MACDONALDS.

Headquaters-oak brook,illiona us.

Forty eight years down the line, they are the worlds largest food-service chain with more than 30,000

restaurants in 100 countries, serving 46 million customers ever day.

 McDonalds in India

developed a range of 100% pure Veg food, along with Non-Veg range.
Competitors was more. McDonalds efforts were

aimed purely at driving traffic in.

 McDonalds introduced

home delivery system in stipulated areas.

Also introduced samples

with the core products.

PRODUCTS

HAMBURGERS CHICKEN FRENCHFRIES SOFTDRINKS COFFEE MILKSHAKE SALAD DESSERT BREAKFAST

Objectives of Promotion Strategy Key objectives of McDs promotion strategy were

to, Get them in. Trade them up. Get them backk .
Get Them In : To make consumers step into

McDonalds restaurant.

 Trade Them Up : To shift the consumers

to McDonalds core products like Burger with cheese, McChicken Burger, Fillet-oFish, etc.,
Get Them Back : To increase the

frequency of visit by making the McDs brand experience.

Target Segment and Positioning

McDonalds was positioned as a family restaurant. Extra care has been taken to make the restaurant children-friendly. McDonalds targeted both Sec A & B, because no other company targeted kids quit persistently.

 McDonalds strategy is obviously to make the

eating-out function the focus of these outings. Focused on Price Penetration. In 1998 McDonalds had achieved sufficient level of success, on their offerings & then educated customers about their core strengths. Service, hygiene, products etc.,

Media Strategy
Focused more on electronic media

Ads talk about emotions, family ties, and fun, and all these

have high visual appeal.

They dont use print media.

KFC Facts
KFC is based in Louisville, Kentucky, and is the worlds most popular

chicken restaurant chain.

Founded by Colonel Harland Sanders in 1952. More than 11,000 outlets 85 countries and territories around the world. 8 million customers each day. Yum! Brands is run by David Novak,

Chairman & CEO

KFC Division is run by Cheryl Bachelder,

President and Chief Concept Officer

KFC PRODUCTS

Financial Data & Trends

In Past 5 Years: Debt Ratio has dropped 25% Net Income after Taxes has increased 31% Profit Margin has increased 41%

Strategic Management
Market Development Product Development Concentric Diversification
KFC will introduce their present and new products and services into new geographic/demographic areas.

Bring back rotisserie chicken

Add more to KFC product & service variety to the patients

PIZZA HUT INTRODUCTION

FOUNDERS-DAN & FRANK CAMEY
FOUNDED-1958 IN WICHITA, KANSAS,USA BASED IN-ADDISON,TEXAS,USA 34000 OUTLETS IN 100 COUNTRIES EMPLOYING MORE THAN 300000 PEOPLE PARENT-YUM! BRANDS (1997-PRESENT)

PRODUCTS
THE SICILIAN PAN PIZZA
THE HAND TOSSED TRADITIONAL PIZZA BUFFALO WINGS THE EDGE PIZZA TWISTED CRUST PIZZA

PLACE
MORE ACCESSIBLE TO THE CUSTOMERS
CAFETERIAS SPORTS AREAS MAJOR AIRPORTS SCHOOLS SHOPING MALLS OFFICES

PROMOTIONS
PROVIDES SPECIAL OFFERS
SEASONS PROMOTION INTRODUCE NEW PRODUCTS

PRICE
LOW PRICE FOR MEAL
COMBO PACKS PROVIDE SPECIAL OFFERS

INTRODUCTION
STARBUCKS

WAS FOUNDED BY JERRY BALDWIN, GORDON BOWKER AND ZEV SIEGL IN 1971 IN SEATTLE, USA.
EARLY

NAME WAS STARBUCKS COFFEE TEA AND SPICE

SOLD

ONLY WHOLE-BEAN COFFEE AND COFFEE BREWING MACHINE.

STARBUCKS IN 1980s
. HOWARD SCHULTZ CAME INTO STARBUCKS IN 1982 AND RE-NAMED FROM STARBUCKS COFFEE TEA AND SPICES TO STARBUCKS. RE-IMAGE FROM ONLY SELLING COFFEE BEANS TO BE A COFFEE HOUSE.

90s TILL NOW 13168 RETAIL OUTLETS WORLDWIDE . STARBUCKS HAS BEEN EXPANDING ITS BUSINESS INTO FOOD ICE CREAM,TEA MUSIC, CREDIT CARDS AND FILM.

CANADA LATIN AMERICA EUROPE, MIDDLE EAST AND AFRICA. ASIA- PACIFIC.

STARBUCKS EXPERIENCE.$$$$
MOST OF STARBUCKS CONSUMER ARE NOT PRICE

SENSITIVE. IN 2004 STARBUCKS RAISED PRICE MORE THAN 3% IN EVERY PRODUCT. STARBUCKS STOCK PRICE HAS BEEN INCREASING SINCE 1992.

COMFORTABLE SETTING TO CREATE

POSITIVE AND UPLIFTING EXPERIENCE. INVITING STORE AMBIENCE. UNIQUE WARMTH THAT SETS APART FROM WORK AND HOME. CUSTOMISED BEVERAGE ORDER. EMOTIONAL CONNECTION BETWEEN BARISTA AND CUSTOMERS.

BYE BYE SEE U AT McDonaldS