INTRODUCTION

form of electronic media where data are stored in digital form refer to the technical aspect of storage and transmission e.g. hard disk drives or computer networking) of information or to the "end product", such as digital video, augmented reality, digital signage, or digital art. Is the promoting of brands using all types of digital channels to reach consumers.

Digital channels
Video Blogs Banners Podcasts Mobile phones SEM Instant messaging Web sites Games E-mail

Types of digital media

Search marketing Online PR Online partnership Opt in Email Interactive adds Viral Marketing

Facts & Figures

For social networking sites-- Facebook43% Linkdin --- 65% Company blogs60% Twitter --- 40% Used for lead generation to customers.

70% of local businesses use Facebook. The U.S. has the largest number of Facebook users. There are now roughly 100 million active Twitter users (those who log in at least once per day). 24. 34% of marketers have generated leads using Twitter, and 20% have closed deals. Googles search engine is used by 85% of global Internet users every month. 4.8 billion people now own mobile phones. One-third of smartphones globally use the Android OS. 57% of B2B marketers say SEO has the biggest impact on their lead generation goals Social media sites and blogs reach 80% of all U.S. internet users. Social networks and blogs account for 23% of all time spent online twice as much as gaming.

Digital media Platforms

Blogs
Blogs by language---92% --English,4%-- Hindi,1.6% Tamil,0.7% Marathi,0.6%--Telugu

Social Networking Sites

Facebook, Orkut, Linkdin, ibibo, twitter

Search Engines

Impacts of Digital Media

Rapid Growth in Online Social Network Users Multiple touch points with the consumer Knowledge of consumer usage and trends User location targeting Transparency in Elections

7 cs of Digital Marketing

WEB - ADVERTAINMENT

BLOGS

WEB - SEM

Web sites and viral videos

Facebook

Facebook
Monthly active users now total nearly 850 million 20% of all page views on the web are on Facebook 425 million mobile users 100 billion connections Zygnas games revenue is currently 12% of Facebooks total income 2.7 billion likes per day 57% of users are female

Twitter
There are over 465 million accounts 175 million tweets a day 1 million accounts are added to Twitter every day Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million Busiest event in Twitters history is now Castle in the Sky TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second). Read more at

Linkdin
2 new members join every second USA leads membership at more than 57 million, Europe has more than 34 million members 60% of its members live outside the USA In 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platformLinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500) The fastest growing demographics are students and recent college graduates Revenues for 2011 reached $522 million LinkedIn is the 36th most visited website in the world

Youtube
3rd most visited website according to Alexa 2 billion views per day It handles 10% of the internets traffic Average YouTube user spends 900 seconds per day 44% of YouTubes users are aged between 12 and 34 Over 829,000 videos are uploaded every day Average video duration is 2 minutes 46 seconds