MARKET ACCESS

a complete marketing solution super mall

 complete marketing
we provide one stop
solutions
tailored to our clients’ innovated by our specialized
need SBUs
We have a rich history of continued growth
riding consistent performance & ethical
business practices
SERVICE
MARKETING
KEY SERVICES
Brand Activation Event Designing &
- Road Show Management
- Consumer Experience - Product Launch
- Consumer Engagement - Annual Convention
- One to One Communication - Concert
KEY PROJECTS - Reality Shows
- Closeup 1 - Nokia’s MFN Media Launch
- F&L Super Hero Super Heroine - BAT Marketing Convention
- DITF (Unilever, Banglalink, etc) - Aarong 30 years Celebration
-JPGL Destination X - Parachute Women Cricket Tournament
- Prime Bank Road Show - Nokia Independence Cup Golf
Tournament
- PRICE Butcher Awareness - Rahimafrooz’s Quikfill Launch
- Nokia
KEY Product Launches (6300, N95, Sirocco, Xpress Music)
CLIENTS
DIRECT
MARKETING
KEY SERVICES
- Targeted Consumer Activation Campaigns
- One to One Consumer Interaction - Nationwide Logistical
Support
- Household Channel Marketing & Sales - Data Management
- Nationwide Brand Promotion - Database Marketing
- Nationwide Field Force Network
KEY PROJECTS
- BL PCO Rural Channel Development - BATB TSA Monitoring
- BL D2D Marketing & Sales - BL Disaster (Sidr) Recovery Support
- FAL D2D & Product Sampling - BATB Retail Classification System
- Nestle Superstore Consumer Contact
- Maggi School & Shopping Mall Act.

KEY CLIENTS
INTEGRATED
RURAL
KEY SERVICES

- Brand Communication and Promotional Activities / Campaigns

- Behavioral Change and Social Communication Campaigns / Outreach
Activities
- Alternative / Last Mile Distribution, Direct Sales and Marketing
THROUGH
 Alternative Electronic, Print and Outdoor Media
 On-ground Activities and Nationwide Field Work

DRIVES
 Awareness, Penetration, Consumption, Sales and Distribution

ENGAGING / MOBILIZING
 Related Target Groups in the Rural and Semi-urban Areas of the Country

KEY CLIENTS
INTEGRATED
RURAL
KEY PROJECTS
 Brand Communication and Promotional Activities / Campaigns
 Banglalink’s “DESH Utshab & Mobile Film Unit”
 Unilever’s “Clear Campus Confidence Campaign”
 Reckitt Benckiser’s “Mortien Baul Utshab”
 Unilever’s “Fair & Lovely Chander HAAT”
 BD Edible Oil’s “Meizan Rural Activation”
 Behavioral Change and Social Communication Campaigns / Outreach
Activities
 SMC’s “Shukh Pakhi” Campaign
 SMC’s “Jotone Roton” Campaign
 Alternative / Last Mile Distribution, Direct Sales and Marketing
 Bangladesh Edible Oil’s “Project Runner”
 Banglalink’s “Rural Activation for PCO Package”
 Reckitt Benckiser’s “Mortien Mystery Shopper”
 Western Union Money Transfer’s “Field Force Monitoring”
MARKET EXPRESS
KEY SERVICES
Trade Marketing & Outsourced TM & Training &
Retail Media Activities Field Operations MgtDevelopment
- Merchandising & •TM Field Force - Developing &
Promotions •In-store Selling Staff Mgt Delivering Training
- In-store Audit •Distribution Op Support Solutions
-Shopper’s
Trade LoyaltyMarketing
Program
- Pre & post
Program assessment
KEY PROJECTS
- Retail Media solutions for Nokia Branded Retail - In-store Audit for Pepsi
- Shopper’s Marketing Program in Specialized Channels (Super Value Shop &
Magic Mirror)
- Nokia Field Ops Mgt. - Unilever’s Distribution Field Force Ops
Mgt.
- Nokia Field Force Training (Bangladesh & Nepal)
- Unilever’s Pallidut Capacity Building Training
- Brac Bank’s Customer Service Training
KEY CLIENTS
CARROT COMMUNICATION
KEY SERVICES

Brand Building Interactive Media

Brand Positioning Media Buying & Planning
Strategic Planning Public Relations
New Market Entry Social Communication
Strategy Event Designing
Television Commercials
Radio Commercials

KEY PROJECTS
Banglalink campaigns:
- Rahimafrooz’s Quikfill Brand Customer Care
Launch Enterprise SME launch
- Prime Bank Hasanah Launch Network of Emotions
- Super Hero Super Heroine Event Music Station
Planning and Creative Strategy Amar Tunes
- BRAC Bank Credit Card 0% Song Dedication
interest Service Quality
Campaign
CARROT COMMUNICATION
KEY CLIENTS

KEY BRANDS
SHOOGAR PRODUCTION
KEY SERVICES

- Fiction & Non-fiction Creative Writing

- Audio Visual Production & Post Production
Services
- TV Media Content Producers
- Logistic & Technical Support 
KEY PROJECTS

- Banglalink Mobile Film Drama

- IUCN Lawachara Documentary
- ActionAid Retrospective Documentary
- Official BAT “Battle of Minds” 2008 AV
- Unilever Training AV
- Television Serial Production for NTV and ATN

KEY CLIENTS
PEOPLESCAPE
KEY SERVICES
Discrete Services Process End to end HR
- Headhunting & Recruitment Outsourcing Outsourcing
- Job Analysis - Payroll Mgmt - Integrated HR Support
- Assessment Center - Mass Recruitment - Staffing Process
- Salary Survey (proposed) - Benefit Mgmt
- Performance Appraisal
(Proposed)
KEY PROJECTS
- UBL TM Assessment Center - A&E Headhunting for top & mid level
mgrs
- GP mass recruitment & mgt of customer managers: 450 persons in 1
day
- ASA Job analysis consultancy
- Reckitt Benckiser Management Payroll Process Management
-KEY CLIENTS
BL Customer Care Reps Staffing Process for over 800 people nationwide
Widest & Deepest presence
across the country
•Nationwide full scale product
placement & event management
capability

•Full fledged national (product/brand)

visibility planning & implementation
capability

•Largest Field Force

➡ 11 Area Offices
➡ 180 Field Offices
➡ 67 Permanent Field Managers
(AMs &FCs)
➡ Approx. 5,000+ people on contractual
basis

•Equipped logistics team to support

national presence
 We have rounded skills set
with subject matter
expertise and clients’
perspective
Area Of Expertise Total Years Leo Burnett
Unilever Grey Worldwide
Direct Marketing 64
British American Tobacco Euro RSCG
Glaxo Smithkline Event Management 64
McCann-Erickson
Orascom Telecom Holdings Trade Marketing 50 Ogilvy & Mather
UNDP Distribution 45 J. Walter Thompson,
World Bank ACNielsen
Creative Communication 54
European Commission TBWA
Advertising & Content
85
Development
Total 362
THANK YOU