ISM Project

GROUP 1 DIV B
Ashish Ghelani 15 Dimple Duggal 13 Esha Joshi 21 Jaspreet Banga 06 Khushboo Varaedkar - 52 Kulbir Sachdev - 40

Content
Industry & Company Introduction Sales Management Software MEDIA Xpress MIS , DSS, EIS Operation System Strategic Advantages Disadvantages Suggestive Improvements Conclusion - Take Home

Introduction of Media Industry:

MEDIA INDUSTRY Media of India consist of several different types of communications media:
The Indian media was initiated since the late 18th century with print media started in 1780, radio broadcasting initiated in 1927, and the screening of Auguste and Louis Lumire moving pictures in Bombay initiated during the July of 1895 is among the oldest and largest media of the world. Commercially available since the late 1920s, the television set has become commonplace in homes, businesses and institutions, particularly as a vehicle for advertising, a source of entertainment, and news. In recent years Internet television has seen the rise of television available via the Internet. Indian TV industry has shown continued growth in reach: India is the worlds 3rd largest TV market with almost 138 million TV households (HHs) next to china & USA. Advertising : Television's broad reach makes it a powerful and attractive medium for advertisers. Many television networks and stations sell blocks of broadcast time to advertisers ("sponsors") in order to fund their programming.

TV

Internet

Media

Radio

Print

About The Company: Sri Adhikari Brothers Limited:

Company Overview: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 25 years. The stints that the group had in the past in the form of a production house and as a broadcaster are extremely valuable. The group not only has a fair amount of experience in the production of content but also in the broadcasting sector by creating a light humor centric television brand, SAB TV. The group has always successfully identified the gap in the market to become a leader in that space. SAB Group A Trendsetter SAB Group was the first to introduce and champion the sponsorship based model as a production house. This has primarily ensured that the Intellectual Property Rights (IPR) remain with the group. There is no other production house in India, which has this amount of IPR to take advantage of. A legacy of firsts: First to produce programs for the first satellite channel (ZEE TV). First to convert famous radio Programme formats onto television. Leaders in the programming launched on the national channel, the only TV entertainment source in the country till 1997. First production house to be listed on the Bombay Stock Exchanges (BSE). Founder of a general entertainment channel, SAB TV that went on to become the market leader in the genre of light comedy.

Sales management Software Used :

OPERATIONS - BATS SALES RESEARCH - MAP SALES RESEARCH - XPRESS

OPERATION SYSTEM - BATS

Operation System: The operation system varies from company to company. In SAB group we use BATS (BROADCAST AIR TIME SCHEDULER) as operation / traffic system, which is used to log in the ROs and Deals received of advertising on our channel. It is mainly used by the operations and traffic team to align the spot placements as per the release orders, time band placements of the commercials. Output from the BATS: Login reports of commercial played and scheduled, business revenue region wise and executive wise, also spends by particular client week, month and annual, & targets vs. achievements for executives and respective regions.

Deal
Create WEB Deal WEB Deal List BMS Deal List

Release Order Booking Sales Information MIS Dash Board BroadCast Air Time Scheduler Copyrights 2011 Powered By MediaNucleus India Pvt. Ltd.

Table of Content
1. How to Access Media Xpress 2. How Output is Displayed

3. Media Xpress Modules

1. Trends Module 2. Programme Module 3. Planning Module 4. Advanced Module

Performing Analysis on Media Xpress

6 Functions for analysis with Media Xpress

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1
Usability

Analysis

The Analysis function allows the user to make a choice of the analysis he wants to perform from the modules available Procedure Click the Analysis tab and analysis window appears Analysis Window is divided into two parts Left Hand: Analysis Modules Right Hand: Analysis Options Four Analysis Modules available for selection: Trends Programmes Planning Advanced Click on any of the modules and the list of sub-modules appears Click on the sub-module to be included for analysis For each sub-module, Analysis Options in the Right hand window appears to choose from individually [Described with each module in following slides]
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Analysis

Four Analysis Modules 1. Trends 2. Programme 3. Planning 4. Advanced

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Markets

Usability This window helps the user select the market for which the analysis is to be performed Procedure Click on the Market tab and the Market window appears Both Pre-expansion and Post-expansion markets get listed Clicking on one will automatically cause a selection of the other Click the markets to be selected Market Groups can also be created for inclusion in analysis [Described in following slides]

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Markets

Pre-expansion Markets

Post-expansion Markets

Market Groups

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Output: Trend by Date

Channel

Dayparts

Reporting Variables

Audience

Markets

Information for Any Channel (All channels) and Other Channel (Channels other than Star Plus and Zee TV) is also provided

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Output: Trend by Days

Channel

Dayparts

Reporting Variables

Audience

Markets
Average of Weekdays and Weekends provided

Information for Any Channel (All channels) and Other Channel (Channels other than Star Plus and Zee TV) is also provided

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What is CRMnext?

What is CRMnext

Need for CRMnext

CRMnext enables companies manage growth strategically by providing a single platform to effectively roll-out processes and measure its performance across multiple locations.

Sales Force Automation

The sales force automation module offers end-to end solution to manage sales team. It helps gain efficiency and in one effectiveness, required to meet the aggressive targets in todays business world

Key Features Lead management Account & contact management Opportunity management Competition management Product & services management Territory management Multiple team management Calendar & activity management Email & SMS integration Target & performance management Custom reporting & analytics

Key Benefits Global pipeline visibility Centralized customer information Sales process coaching Shorter/optimized sales-cycle Increased forecast accuracy Boost revenues Pursue all opportunities Identify market trends

Features of CRMnext

Lead Management Client Management

Contact Management

Document Management System

CRMnext provides a powerful centralized document management system to ensure that all the sales, service and marketing related documents are available in one central location for any time access.

Key Features Document repository Access rights management Source versioning Document search Binding management

Key Benefits Centralized repository Anytime, anywhere access Eliminate communication inaccuracy Disaster recovery trends

Business Process Automation

The business process automation module helps company design customized processes and adopt customer global best practices. Processes can be easily enforced to gain greater business efficiency and multiply profits

Key Features

Key Benefits Enforce business processes Drive business efficiency Drive quality Smoothen inter-departmental coordination Employ value drivers Standardize measurement

Business process designer Multi-step approval process Parallel workflow within a process Enforcement & automation rules Escalation & assignment rules Multiple business processes Sales process coach Automated tasks & alerts

Reports & Analytics

CRMnext offers industry leading business analytics. It has integrated multidimensional analysis engine that enables businesses to analyze data on a combination of time, team territory and product axis. An easy to use report designer enables corporate executives to create reports they need, on demand, without requiring them to understand technology

Key Features Multi- dimensional analytics Drill-down reporting Interactive dashboards Customer Report Designer Historical analysis Relational OLAP analysis Clustered reporting Tabular, Matrix & Template report

Key Benefits Actionable business intelligence Identify & eliminate bottlenecks Spot market trends Chart business performance Pro-active decision making ability

Using CRM, a business can: Provide Better Customer Service

STRATEGIC ADVANTAGES

CRM systems give businesses many strategic advantages such as the ability to personalize relationships with customers regardless of which employee is service them. Using CRM, a repository can be maintained on customer profiles, thereby treating each client as an individual and not as a group. This way, every employee can be better informed about each customer's specific needs and transaction profile. CRM also helps the organisation to easily adjust the level of service to reflect the customer's importance or status. Better customer service through improved responsiveness and understanding helps in building customer loyalty and decreases customer agitation. It also helps the company in getting continuous feedbacks from the customers on the product they have bought. A good electronic company would always like to follow-up with its customers on the items they have bought, so as to rectify the problem (if any) even before it gets logged as a complaint. Increase Customer Revenues Using CRM data, marketing campaigns can be co-ordinated more effectively by ensuring that promotions do not target customers who have already purchased that particular products. It also ensures higher customer retention by introducing loyalty programs. A business would never like to see

Discover New Customers CRM systems help the organisation in identifying potential customers. By keeping a track of the profiles of their existing clientele, the business can easily come up with a strategy to determine the kind of people they should target such that it returns them maximum clientage. For example, if several students in a university sign up for a particular mobile service provider, the business can come up with a strategy to target rest of the community in the university. "Cross Sell" and "Up Sell" Products More Effectively CRM systems facilitate cross-selling (offering customers complimentary products based on their previous purchases) and up-selling (offering customers premium products in the same category). It helps them to gain a better understanding of customers and anticipate their purchases (e.g. someone who purchases grass seed in the spring will need fertilizer later in the season). Help Sales Staff Close Deals Faster CRM helps the businesses in closing deals faster, through quicker and more efficient responses to customer leads and customer information. The turnaround time has decreased drastically for organisations that have been able to implement CRM systems effectively. Make Call Centers More Efficient

With each employee having access to customer details and order histories, targeting clients becomes easier.
CRM helps the organization's workforce in knowing how to deal with each individual customer depending upon the customer's archives available through CRM. The information can be accessed instantly from anywhere within the company. Simplify Marketing And Sales Processes CRM helps in developing better communication channels. Interactive Voice Response System, web sites, etc. have made life easy both for the organisation and also for its sales representatives. It allows the business to give its customers the option of choosing how they want to communication with the business.

DISADVANTAGES

SUGGESTIVE IMPROVEMENTS

CONCLUSION