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Demand & Supply Analysis

The growth and expansion of any product depends on : Like-ness among the masses, Loyalty of its users, Availability to its consumers.
Data analysis done on the basis of two surveys : 1) Consumers 2) Retailers Survey: No. of Consumers = 150 No. of Suppliers = 12

Demand Analysis based on Age


Age Group Under 16: Lakme, Himalaya, Garnier
Age Group 17-25 1) Clean and Clear 2) Himalaya 3) Garnier Age Group 26-35 Himalaya, Clean and Clear, Garnier Age Group 36-45 Himalaya

Demand Analysis based on Gender

The highest demand among males is for Garnier and among female is for Himalaya.

Demand Analysis based on Income Groups


Income Groups:
Not earning : Himalaya Below Rs 20,000 : Garnier Rs 20,000 -Rs 40,000 : Clean and Clear Rs 40,000 - Rs 60,000 : Lakme above Rs 60,000 : Himalaya

Supply Analysis
Most of the suppliers give facility of home delivery.
Most of the time only local customers come to the supplier. Mixed customers (upper, middle, lower class) come to supplier. 19-24 aged class people from the majority consumers. Sale of face wash: Throughout the year is Moderate Summers is comparatively high.

Supply Analysis
Change in prize Insignificant effect on sales.
Suppliers discount Moderate effect on sales. If product is not available Neutral some people purchase another product, some people wait for particular product, some people walk away.

Most of the suppliers keep maximum stock of the product with the best sale.

Key Factors For Production

Significance

Factor
Price Of the product

Value
0.529

T- Value
0.974 0.975 -0.192 -0.192

Ingredients in the product

0.633

Accessibility of the product

0.173

0.445
0.446 2.458 2.456 1.435 1.434 -1.625 -1.627

Advertisements of the product

0.591

Quality of the product

0.957

Brand of the product

0.373

Factor affecting the choice of Face Wash

Monthly Income
Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000

Mean value
3.5 3.41 3.28 3.3 2.83 3.58 2.94 3.24 3.6 3.83 3.35 3 3.6 3.6 3.58 2.7 2.41 2.2 2.7 2.66 4.35 4.29 4.4 4.6 4.91 3.9 3 3.5 4.5 4.3

Price of the product

Ingredients in the product

Accessibility of the product

Advertisement of the product

Quality of the product

Brand of the product

Factor affecting the choice of Face Wash


Price of the product Ingredients in the product Accessibility of the product Advertisement of the product Quality of the product Brand of the product

F Value
0.993 1.644 1.03 1.336 1.423 5.581

Significance value
0.414 0.167 0.394 0.26 0.23 0

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