Ninety Nine General Retail Pvt. Ltd.

D-169, Phase 1, Okhla Industrial Area, New Delhi 110020 Phone: +91-11-47366100 www.store99.co.in

Vision
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"To become the most valuable Retailer in the Industry The Vision embodies quality, character and value. The Company encompasses Maximum value delivery to their share holders, associates and to the Industry". Store99 has identified Retail Business as a thrust area and has imbibed a Vision Statement to follow its dreams. Its Vision is an overriding idea focused towards positioning the future of the company in Retail Industry serving as a blueprint for the development of brand Store99.

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Services and Products: Should be of good quality, the very best we can

Mission

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provide. We refuse to offer a product or service in which we do not believe and cannot take personal pride, that is why products at Store99 go through a rigorous quality check before getting a Store99 label. We will always offer maximum value for every rupee spent by our customers.

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Customers and Clients: They are the foundation of NNGR; our only true
asset is our ability to service them. In all our dealings, we will be honest, truthful and strive to serve their best interest.

Employees and Associates: We respect them as fellow human beings

and their right of self determination in achieving their own career objectives. We shall never regard people as objects to be used for the purpose of Management. To the best of our ability, we shall afford those associated with us, a career opportunity where their personal objectives may be reached.
their efforts and seek only to cooperate. Competition, if any, comes from those who mislead, misguide or take undue advantage of customers.

Competition: Store99 does not compete with those who serve. We endorse Profit: Store99
believes in making fair and honest profit. The continuation of our business and its ability to fulfill its purpose is dependent upon profit. We refuse to deal with any product or project on an unprofitable basis.

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Under the Brand Name STORE99 has planned a NATIONAL ROLL OUT of Franchisee Stores We are inviting franchisee business enquiry from individuals, entrepreneurs and corporate houses who would like to share our success in franchise business

What is Store99?

Concept
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Store99, a new concept in consumer friendly retailing was launched in 2007 with a view to offer products that are inexpensive with a high level of consumer demand. From a single store two years ago, we have grown to more than 29 stores under the brand name Store99, offering more than 5000 products, mostly at 4 price points: Rs. 29, 49, 79 & 99.

What is the Value Proposition?

Store99 believes in creating utilitarian products combined with uniqueness and style to fulfill customer requirements with value in price. We consider ourselves as the best industry player and are able to provide products 20%-40% cheaper than what the market.

What is the Concept?

The concept encompassing affordability, variety, product design and quality of our products is well known among our customers. Just one visit to our store is sure to see them amazed at such an easy solution to all their needs under a single roof. There is something for all at our store irrespective of age, sex and social class.

Company Roll-Out Plan

Expansion Plans: Delhi Uttar Pradesh Uttrakhand Punjab Haryana Rajasthan Jammu Madhya Pradesh Chhattisgarh Gujarat Bihar Jharkhand West Bengal

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Pre-requisites for a Store99 Franchise

Space requirement of 1000-2000 Sq. Ft. trading area, owned or leased Should have the financial ability to invest between 15 20 Lac rupees, depending on the size of the store Should meet the regulatory requirements such as VAT, PAN, TIN #, etc. Aptitude of being a part of the Organized Retail

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Initial Investment
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Store Size
Format FRANCHISE FEES FURNITURE AND FIXTURE @ Rs. 400/sq. ft AC, Shelves, Lights, fans, computer etc.
1000 (Sq Ft) 1500 (Sq Ft)

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Express Model 3,00,000 4,00,000

Unit Franchise 3,00,000 6,00,000

Inventory Stock Merchandise @ Rs. 800/sq. ft

Total Investment

8,00,000
15,00,000

12,00,000
21,00,000

*The investment will depend on the area size. * There will be 38% margin (before VAT) on Mark up Price * The franchise fees will be one time for lifetime and Non-Refundable

Operational Expenses
Size Monthly Property Electricity Manpower Transport Misc Telephone Total Cost City A 1,50,000 10,000 25,000 10,000 2,500 1,000 1,98,500 1000 Sq. ft City B 1,00,000 8,000 20,000 8,000 2,500 1,000 1,39,500 City C 75,000 6,000 15,000 8,000 2,500 1,000 1,07,500 City A 2,00,000 10,000 45,000 10,000 5,000 1,000 2,71,000 1500 Sq. ft. City B 1,30,000 10,000 30,000 10,000 5,000 1,000 1,86,000 City C 1,00,000 10,000 20,000 10,000 5,000 1,000 1,46,000

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ROI Model
Size Monthly Sale Operational Cost VAT (8%) Margin (38%) City A 10,00,000 1,98,500 80,000 3,80,000 1000 Sq. ft City B 8,00,000 1,39,500 64,000 3,04,000 City C 6,00,000 1,07,500 48,000 2,28,000 City A 15,00,000 2,71,000 1,20,000 5,70,000 1500 Sq. ft. City B 12,00,000 1,86,000 96,000 4,56,000 City C

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10,00,000 1,46,000 80,000

3,80,000

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Net Profit

1,01,500

1,00,500

72,500

1,79,000

1,74,000

1,54,000

* Return on Investment will be achieved within 15 20 months

Company Support
Operations: For day to day operations and better productivity of our franchise partners, we do various reporting systems like DSR Daily Sales Report Inventory Update and Management Employee of the month report Bonus Plan New Franchisee If Initial Stock exceeds Rs. 10 Lacs 1% extra discount at time of Launch Rs. 6000 free gifts will be provided for distribution (if above case fulfill) Sales Targets Ongoing Franchisee On achieving Target 0.5% of total sales as incentive Marketing 1 time/month leaflet distribution in local area Ready leaflets will be provided by the company Cost to be borne by franchise.

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Company Support
Exchange Policy

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For damage or slow moving items: Exchange 10% of monthly sale @ 0% discount Balance Exchange Any amount @ 10% Discount on return. * (Handling Fee Rs. 2000/- extra)

Company provides:
Brand name STORE99

Branding Inside & outside the store Marketing Activity at the time of Launch. Assistance in selecting and finalizing location Intensive training to the Franchisee Effective advertising and marketing support Assistance in hiring the store staff On-going operation & management support Carry bags & Billing rolls by Franchisor on the basis of sales Software Uniform for the staff

Franchise Application Process

Step 1
Please fill the Application Form enclosed in capital letters and send it to us with
store drawing and photographs You have to attach a Cheque/DD of Rs. 1 lac in favour of Ninety Nine General Retail Pvt. Ltd. as token money towards evaluating your site We will evaluate your form and proceed

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Step 2
A team of Business Development & Retail will visit your site
Upon their due approval, you will be called for final discussion and agreement

Step 3
On rejection from their side, the cheque of Rs. 1 lac will be returned to you
On agreement, Rs 1 lac will be adjusted against the franchise fees The approval & selection of the site & the franchisee is the sole discretion of NNGR

List of Stores
Great India Place, Noida, Uttar Pradesh City Center, Rohini, Delhi V3S Mall, Laxmi Nagar, Delhi

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Pacific Mall, Kaushambi, Ghaziabad, Uttar Pradesh

Mahagun Metro Mall, Vaishali, Ghaziabad, Uttar Pradesh Shopprix Mall, Vaishali, Ghaziabad, Uttar Pradesh MMX Mall, Ghaziabad, Uttar Pradesh Ranipur More, Haridwar, Uttarakhand Bhawani Ganj, Ramnagar, Uttarakhand Sector -15, Main Market , Faridabad

Viva College Mall, Jalandhar, Punjab

Alpha 1 Mall, Amritsar, Punjab Wedding Mall, Patiala, Punjab Shipra Mall , Ghaziabad Kamla Nagar, Agra, Uttar Pradesh Sikandra, Agra, Uttar Pradesh Amrik Singh Road, Bhatinda, Punjab

Celebration Mall, Ameitsar, Punjab

Uttam Nagar, Delhi NIT Chowk, Faridabad, Haryana Batla House Chowk, Delhi Rajouri Garden Metro Station, Delhi Dwarka Mor Metro Station, Delhi Rajpura, Punjab

Photos of existing stores

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Kamla Nagar Agra

Bhatinda

Bijnor

Haridwar

Our successful and satisfied franchisee: Haridwar : Mr. Anshul 09219400436 Bhatinda: Mr. Vicky 09815687126 MMX Ghaziabad: Mr. Sanjay 08527700440 Faridabad: Mr. Naved 09810259715

Photos of existing stores

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(contd.)

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The Store Interiors

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Sample Layout Plan

Contact Details
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Mr. Shavez Akhtar (Vice President)
Ph.: +91 9958 294955 +91 11 47366100 Fax: +91 11 26814573 shavez@store99india.com franchise@store99india.com

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Mr. Manu Dhir (Asst. Manager)

Franchisee Business Development Ph.: +91 9958 798701 +91 9650 446612 manu.dhir@store99india.com

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Thank You