Tourism Industry

By
Hetal panchal Azad pandey

India - A Civilization Alive

Heritage Site

Cultural Attractions
Beaches / Benchmarks Health And Wellness - Yoga & Ayurveda Shopping Indian Cuisine
New Experience - Meditation, Naturopathy

The Indian Tourism Product

Whats New ?

Infrastructure
Airports Fast Trains Hotels And Resorts Recreation Facilities e.g. Golf

India - Business Opportunity

5th largest Economy High Growth - 250 Middle Class Huge Outbound Market - Growth

Huge Infrastructure Investment Opportunities

Tax Incentives Available

Steps Taken to Accelerate Tourism Growth - I Reduction in Entry Fee and Passenger Tax for Monuments
Over 17,000 additional international air seat capacity

Maximizing use of Information Technology For Promotion

Touch Screen Information Kiosks

Steps Taken to Accelerate Tourism Growth - II

WTO Visit South Asia year 2003
Up-gradation of Domestic Airlines, better services and increased frequency Communication revolution Increase Hotel Rooms to 1,25,000 by 2002 More Budget for Overseas Marketing Being Restored

IMPROVING TOURISM INDUSTRY IN GOA AS A WHOLE

Improve the quality of airports that are to the international standards. Improve important railway stations to international standards. Have smart, computer literate friendly immigration officers who will ensure that a tourist need not wait more than five to seven minutes in the immigration queue. Improve airport access road. Build more three star functional clean hotels with friendly affordable tariffs. Maintain monuments and attractions as it is done worldwide.

Features
Exclusive international 5 star deluxe resort located on colva beach

186 rooms, 10 suites, 6 villas with private balconies overlooking landscaped garden & the ocean Rooms & suites with individually controlled airconditioning, large private bath, massage, shower & hair dryer, international direct dial telephones, cctv, mini bar

Multicuisine restaurants & bars Swimming pools with a beautifully landscaped sundeck area, 9 hole golf green, 2 tennis courts, volleyball, yoga & meditation areas.

The 4 Ps of Marketing
The 4 Ps of marketing are Product, Price, Place, and Promotion. Think of each of these as a variable which you control. The idea is to set these variables in such a way so that sales will take place. You cannot "make" a customer pull out her credit card, but you can certainly help her in coming to a decision by setting the "right" price, the retail location, the level of advertising and even product attributes such as color or perceived quality. You control everything but the customer herself. These variables are all interdependent. Taken together, they constitute a certain mix.

Product
In the hospitality industry the service that the hotel provides and the other products that the hotel provides are the facilities the rooms the restaurants the hotel has It's fully refurbished guest rooms and highly personalized services, make you feel comfortable and cared for, miles away from home the product that the armadas is into is always to keep the guests happy who enter and leave their premises

Price
What is Price? The answer may not be as obvious as one may think. Price is not just the sticker price or the price invoiced. It goes deeper. the Ramada is one of the only 5 star hotels in Goa that has prices that even a common man can avail of on grand occasions they have a price tag which varies for different persons requirements may from any walk of life Ramada is a good price package that fits every ones budget due to which they do not face competition from other hotels

Place
Exclusive international 5 star deluxe resort located on colva beach . 186 rooms, 10 suites, 6 villas with private balconies overlooking landscaped garden & the ocean And only 3 km from the airport so why wont anyone opt for a better place than this .

Promotion
The Ramada have their advertising on local radios during great events like valentines day , and the occasions in Goa which is very important . they have shows and discothques in which they have freebies like couple entry on 50% discount and etc their promotion is also done thru Indian airlines which offers tickets and staying packages for Ramada and the rates are so nominal that people cannot resist

Segmentation
Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior There are many ways that a segment can be considered. For example, the auto market could be segmented by: engine size, model type, cost, and so on. However the more general bases

By psychographics - such as lifestyle or beliefs By socio-cultural factors - such as class By demography - such as age, sex, and so on.

Hence we see that Ramada basically segments its customers by psychographics and also by socio cultural factors to a certain extent.

Targeting
Targeting is the second stage of the process. After the market has been separated into its segments, the marketer will select a segment or series of segments and 'target' it/them. It's like looking at a dart board or a shooting target. You see that it has areas with different scores - these are your segments. Aiming the dart or the bullet at a specific scoring area is 'targeting'

Considering Goa being the hottest tourist location in India, foreigners are the major source of income for Ramada's. Hence their major target market would the foreigners who come to India on a vacation.

Swot analysis
Strengths:
Very good and peaceful location They have their own beach COLVA which is major tourist attraction Good services toward customer Rates are much low as compared to their customer

Weakness:
Very far from airport, railway station and from the main city No major tourist spot nearby except colva beach

Opportunity:
As there is boon in tourisms so opportunity of capturing the market. Major brand Ramada all over the world Support from Kokan government tourisms department If they do more advertisement and promotion then chances of capturing more market shares.

Threat:
Major competition from hotels like Leela, Taj, and holiday inn and Majorda beach resorts.

Collaboration
Having world wide network of more than 10 hotels in countries like {Tokyo, Berlin, Amsterdam and Sydney} In India major collaboration with kokan railways, air India, Indian airlines. Collaboration with traveling agencies like raj tours and travels and sotc .and many small travels agents. Collaboration with certain companies line d-link, air India in goa for conferences and meetings.

IMPORTANCE

Tourism companies play a great role in the economy of the country like INDIA. Government is making many efforts to boost the tourism activities. Infrastructural development is given utmost importance in the recent BUDGET so that more and more foreign tourist will be attracted. Following points clearly shows that tourism sector is of very much importance and helps major role in the development of economy.
It is Indias second largest foreign exchange earning activity after Gems & Jewelers. It is also worlds largest EXPORT industry . It is largest employment generating industry in India.

There is high rate of contribution of tourism towards GDP.

It also helps to increase the activities of other industries like Transportation, Communication, Hotels, etc.

CURRENT (PRESENT) SENARIO IN INDIA

India is a democracy at its best with more than 900 million people steering the path of progress. This vast land with its enormous diversity of history, people, culture and human life, makes for a product mix that can take in almost the entire world. The rich beauty of its ancient monuments, the beat and rhythm of its folk and classical dances, its colourful crowded bazaars, the grandeur of its snow-capped mountain tops, the quiet back waters and beautiful beaches and above all its friendly and charming people make India a land of tourist paradise. It is also a secular country with a heritage of an all encompassing ancient culture and cosmopolitan tinge. Despite these favorable factors, the international tourist traffic to the country still continues to be comparatively less though there has been considerable growth over the years and it has emerged as one of the largest foreign exchange earners of the country. Tourism is presently the third largest export industry in India - the first two being gem and jewellery and ready made garments. The foreign exchange earning from tourism is estimated to be about Rs. 7400 crores as against Rs. 7.7 crores in 1951.

The most beneficial impact of tourism is its capacity to generate large scale employment opportunities, particularly in remote and backward areas. The direct employment in the sector during 1994-95 was about 7.8 million persons accounting for about 2.4% of the total labour force. The labour-capital ratio per million rupee of investment at 1985-86 prices in the hotel and restaurant sector is 89 jobs as against 44.7 jobs in the case of agriculture and 12.6 jobs in the case of manufacturing industries. In the case of tourism, after combining the relevant individual segments. The ratio becomes 47.5 jobs and is still higher than most other segments. It is thus clear that tourism can play a major role in resolving the problem of large scale unemployment in the country provided it is developed on the desired lines with major inputs and initiatives from the Central Government. A third impact of tourism, which is of particular significance to India, is its contribution to national integration. Over 100 million domestic tourists visiting different parts of the country every year return with a better understanding of the cultural diversity of people living in different regions and carry with them a feeling of friendship and peace

FUTURE OF TOURISM INDUSTRY Internet has made the world a smaller place. This has encouraged people to travel across the globe and visit places of their interest. The Indian Tourism Sector is witnessing a positive upward trend which is more likely to move in the same direction in the near future. Bharat Book Bureau, is a leading market information aggregator has tabled a report on the "Indian Tourism Industry Forecast (2007-2011)" which focuses on different parameters of tourism industry including: inbound tourism, outbound tourism, expenditure by inbound tourists, and medical tourism in India. Today, the Indian tourist is all the more eager to spend more for his holidays and adventures both on domestic as well as foreign travel due to the rise in disposable income. On the other hand the foreign tourists are eager to explore India as well as for their health treatment . Liberalization efforts on the part of Indian government such as limited open sky policy, entry of low cost carriers leading to reduced fares, allowing domestic airlines to fly on few international destinations. Australia opened its first tourism office in India to seize the opportunities in the Indian tourism market in 2007 and also offers new online tourist visa for Indian visitors as they expect double growth in the Indian outbound tourism.

The Indian hotel industry is generating more than 50% of its revenue through rents. Indias share in global tourism is expected to reach 1.5% by 2010, already its inbound tourist expenditure per head is the third highest in the world. The entire tourism sector and its allied industry are promoting healthcare facilities in order to attract more tourists, this is expected to reach one million by 2012 . The report "Indian Tourism Industry Forecast (2007-2011)" gives an overview of the current state of tourism in India, emerging trends as well as future trends in this sector on both the accounts viz inbound and outbound tourism A detailed picture of the Indian hotel industry, its occupancy rate and room supply by 2011.Key facts and the analysis of the major players (tour operator & hotels) Thomas Cook India Pvt. Ltd., Kuoni India Ltd., Cox & Kings India Ltd., Raj Travels & Tours Ltd., prominent Hotels & Resorts such as Taj Hotels, The Oberoi Group, Hyatt Corporation, ITC Welcomgroup. The new government efforts on promoting tourism such tourism policy and various certified schemes have been mentioned here

CONCLUSION
As India is rich with culture and heritage, but India is facing not so good important place in the tourism industry. which can provide 30% to 50% of the G.D.P of the country. But the government is not taking it very seriously to improve our condition so that the tourism industry in the country can grow. Today man had money and wanted to see what he had learned and listened from the people. They are ready to pay for entertainment but they should feel that they had enjoyed. Foreign countries are taking the advantage by providing with the attractive offers and simplicity in obtaining tourist visa. They advertise themselves they had formed separate ministry to see that they are advertised and there is increase in the tourist. India required to take steam measures because it can solve the countries most effected problem, that is unemployment. If unemployment problem is solve, the problem of growing population can come into control.