Special Topics in Social Media Services

Business Models and Issues of Social Media Service

992SMS07 TMIXJ1A Sat. 6,7,8 (13:10-16:00) D502

Min-Yuh Day Assistant Professor Dept. of Information Management, Tamkang University

http://mail.im.tku.edu.tw/~myday/ 2011-04-16 1

Syllabus
1 100/02/19 2 100/02/26 3 100/03/05 4 100/03/12 5 6 7 8 9 100/03/19 100/03/26 100/04/02 100/04/09 100/04/16 Subject/Topics Course Orientation for Social Media Services Web 2.0, Social Network and Social Media Theories of Media and Information Theories of Social Media Services and Information Systems Paper Reading and Discussion Behavior Research on Social Media Services Research Methods in Social Media Services * Business Models and Issues of Social Medial Service * (Invited Speaker) ()

10 100/04/23

Syllabus
11 100/04/30 12 100/05/07 13 100/05/14 14 100/05/21 15 100/05/28 16 100/06/04 Subject/Topics Paper Reading and Discussion Strategy of Social Media Service Paper Reading and Discussion Social Media Marketing Paper Reading and Discussion Social Network Analysis, Link Mining, Text Mining, Web Mining, and Opinion Mining in Social Media 17 100/06/11 Project Presentation and Discussion 18 100/06/18 ()

Model
a simplified description and representation of a complex entity or process. (WordNet 2.0)

Source: (Ostenwalder, Pigneur and Tucci, 2005)

Business
the activity of providing goods and services involving financial, commercial and industrial aspects. (WordNet 2.0)

Source: (Ostenwalder, Pigneur and Tucci, 2005)

Business model
A business model is a conceptual tool containing a set of objects, concepts and their relationships with the objective to express the business logic of a specific firm. Therefore we must consider which concepts and relationships allow a simplified description and representation of what value is provided to customers, how this is done and with which financial consequences.
Source: (Ostenwalder, Pigneur and Tucci, 2005)

Occurrences of the Term "Business Model" in Scholarly Reviewed Journals

Source: (Ostenwalder, Pigneur and Tucci, 2005)

Business Model Concept Hierarchy

Source: (Ostenwalder, Pigneur and Tucci, 2005)

EVOLUTION OF THE BUSINESS MODEL CONCEPT

Source: (Ostenwalder, Pigneur and Tucci, 2005)

Business Model vs. Business Process Model

Business Model
a view of the firm's logic for creating and commercializing value

Business process model

how a business case is implemented in processes

Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Business model vs. Strategy

Business models
a system that shows how the pieces of a business fit together. an abstraction of a firm's strategy

Strategy
includes competition

Source: (Ostenwalder, Pigneur and Tucci, 2005)

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Implementing Business Models

Source: (Ostenwalder, Pigneur and Tucci, 2005)

12

The Business Model's Place in the Firm

Source: (Ostenwalder, Pigneur and Tucci, 2005)

13

Nine Business Model Building Blocks

Source: (Ostenwalder, Pigneur and Tucci, 2005)

14

Domains Addressed in Business Models

Source: (Ostenwalder, Pigneur and Tucci, 2005)

15

Domains Addressed in Business Models (cont.)

Source: (Ostenwalder, Pigneur and Tucci, 2005)

16

Planning, Changing and Implementing Business Models

Source: (Ostenwalder, Pigneur and Tucci, 2005)

17

Business Strategy and Information Systems Alignment

Source: (Ostenwalder, Pigneur and Tucci, 2005)

18

Business and IT/IS Alignment

Source: (Ostenwalder, Pigneur and Tucci, 2005)

19

Infrastructure Alignment

Source: (Ostenwalder, Pigneur and Tucci, 2005)

20

Application Portfolio Management

Source: (Ostenwalder, Pigneur and Tucci, 2005)

21

Business Models and Goals for Requirements Engineering

Source: (Ostenwalder, Pigneur and Tucci, 2005)

22

Business Model and Balanced Scorecard

Source: (Ostenwalder, Pigneur and Tucci, 2005)

23

The 4C Typology of Internet Business Models

Source: (Wirtz, Schilke and Ullrich, 2010)

24

The Web 2.0 - 4 factors model

Source: (Wirtz, Schilke and Ullrich, 2010)

25

Activities for embracing the Web 2.0 in existing Internet businesses

Source: (Wirtz, Schilke and Ullrich, 2010)

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Relevance of the Web 2.0 factors for individual business model types

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References
Alexander Ostenwalder, Yves Pigneur and Christopher L. Tucci, Clarifying Business Models: Origins, Present, and Future of the Concept, Communications of the Association for Information Systems (CAIS), Vol. 15, No. 1, May 2005, pp. 1-25. Bernd W. Wirtz, Oliver Schilke and Sebastian Ullrich, Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet, Long Range Planning, Volume 43, Issues 2-3, April-June 2010, pp. 272-290.

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