Escolar Documentos
Profissional Documentos
Cultura Documentos
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Thought Process
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Thought Process
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About us
= Internationally acclaimed Manufacturer & Exporter of High Quality Branded Writing Instruments. = Having setup in 2001, to date, Lexi has 500 employees & 4 plants. = Presently sold in 50 countries across the globe. = We Manufacture about 2 Million pens every day. = Indias Highest Selling single model pen amongst prevailing 4000 products - first time in the history of Stationery in India. We aspire to be a major brand in writing instruments WORLDWIDE by producing High quality pens for the masses.
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Our USPs..
= Impact Proof Tip ( NS/TC ) = Double Speed Writing = Original Innovative Designs = Smudge-free Writing with Water Proof Ink = Non-Stop Clean Writing = Firm Grip for Stress-Free writing
Our USPs..
FOR PENS WITH GRIP CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING PREMIUM IMPACT- PROOF NICKLE SILVER TIP NON SLIP, GRIP FOR ULTIMATE WRITING COMFORT FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING IMPRESSION.
FOR PENS WITHOUT GRIP CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING PREMIUM IMPACT- PROOF NICKLE SILVER TIP FIRM GRIP FOR ULTIMATE WRITING COMFORT FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING IMPRESSION.
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Our History..
2001 Incorporation of Lexi Pens (India) Pvt. Ltd. 2001 Started Exporting to Nearby Countries. 2002 Lexi 5 became Indias Highest Selling Pen Model. 2003 Launch of Lexi IQ and Lexi Fx. 2004 Lexi 5 Largest Selling Pen in Sri Lanka for consecutive 4 years. 2004 Lexi becomes largest selling pen in Yemen. 2005 Launch of Lexi G and Lexi Sharp. 2006 Launch of Lexi 5n and SLM.
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= ASIA
Cambodia Myanmar Nepal Philippines Vietnam Thailand Malaysia Papua New Guinea Indonesia
= MIDDLE EAST
Syria United Arab Emirates Yemen Israel Lebanon Iraq Iran Kuwait
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Production Facilities..
= Sufficient Production Capacity and Infrastructure to
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Quality Standards
= Checks / Controls on: = Measurements, Appearance and Smoothness of Tips = Physical and Chemical Control of Inks = Pen Assembly = Writing Quality at Each Stage of Manufacturing = Systematized Automated Assembling & Packing Line. = Audit of the Finished Products Quality & Count = EN71 Compliant Ink.
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CRISIL RATING
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Quality Policy Every Endeavor from our end should reflect a Stamp of High Quality.
Lexi should be Synonymous with Quality in the Customers/Consumers Mind.
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Thought Process
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Products
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Lexi 5
Point Size: .7mm Tip: Ohto / Needle Ink: Regular Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
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Lexi 5n Lexi 5n
Point Size: .7mm Tip: Techno Radius Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing
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Point Size: .7mm Tip: Techno Radius Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing
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Point Size: .7mm Tip: Bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
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Lexi 10i
Point Size: .7mm Tip: Atom Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
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Point Size: 1.0mm Tip: Bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
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Point Size: .7mm Tip: Jumbo bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, ergonomically designed barrel for smooth and sharp writing
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Packaging
We can provide the packaging in Dispensers, Boxes, Pouches, Blisters etc. It can also be customized according to Customers/ Market Requirements.
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Thought Process
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Brand Promotions
= Banners
= Hoardings
= School Promotions = Delivery vans
= Beach Umbrellas
Brand Promotions
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Strips
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Strips
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LEXI T- GATES
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SYRIA
DISPLAY IMAGES
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SYRIA
SYRIA
SYRIA
YEMEN
DISPLAY IMAGES
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YEMEN
YEMEN
IRAN
DISPLAY IMAGES
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IRAN
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Marketing Support..
Based on the Country's potential a marketing plan & budget is arrived at from the goods shipped..
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Business Terms
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= =
Increase the global presence to 50 countries from the present figure of 35 countries. Identified regions Africa, Europe, Middle East, CIS & Asia. Target and achieve significant market share in the above regions.
Production capacity has already been increased to cater to the increasing demand.
Introduce new models at various price points. Extend product offerings in related stationery products like Markers, A4 Size Papers etc.
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THANK YOU
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