Mobile Banking in India

RESEARCH PROPOSAL

Management Problem
Mobile banking/mobile payment facilities are not

picking up in India It is very much prevalent in the USA with a annual growth of more than 40+% where as in India less than 0.1% of people with mobiles use Mobile Banking facilities

Research Objectives
Our research objectives are:

1) To find out the accessibility of mobile banking in

India 2) Customer opinions about mobile banking 3) Awareness among the people about mobile banking 4) Issues regarding the usage of mobile banking 5) Future of mobile banking in India

Type and Nature of Data

1) Quantitative Collection and analysis of historical data on mobile banking as well as data collected from various sources, both primary and secondary. This would also include customer questionnaires and online surveys Exhaustive and wide reaching surveys will be conducted to gather a approximate and accurate idea 2) Qualitative Gathering various in-depth information about customer usage patterns, ideologies and needs by conduction focus groups, surveys and from secondary data sources Descriptive data techniques would be used such as word connections, finish the sentences etc to get information.

Sources of Data
Primary 1) Focus Groups 2) Online Surveys 3) Mail Questionnaires Secondary Industry magazines Blogs Newspapers Data collection firms

Sampling Plan
Convenience Sampling Since we are trying to get as many opinions as possible from a varied customer base, random and convenient sampling plan is most appropriate since we do not have defined categories of users.

Methods of Data Analysis

1) Trend Analysis Based on past years data, we can map the growth trajectory and patterns of mobile banking in various cities, segment of people, time of the year etc. 2) Correlation Analysis We can analyze the relation between concerns in rural areas and concerns in urban areas We can analyze relations between city and usage using ANOVA table

Nature and Form of Result

Requirement Analysis Report - Document

Feasibility Study - Document

Business Requirement Document - Document Interim Research Report- Document/PPT

Final Report-Document

Qualification of Researchers
2-3 yrs work-ex

Prior knowledge of research methods and surveys

1st Year Management Students

Schedule

Requirement Analysis 1-11-2012

Feasibility Study 15-11-2012

Business Requirement Document 1-12-2012

Final Report 1-2-2013

Interim Report 1-1-2013

Focus Groups/Online Surveys/Questionnaire

Special Resources
Large customer database with email information

Analysis software and ETL tools

Internet coverage Web Analytics software

Big Data access

Budget
Items Amount

Requirement Analysis
Feasibility Study Business Requirement Documentation Interim Report Final Report Miscellaneous Focus Group Expenditure Online Survey Software Rental Total

Rs 20,000
Rs 15,000 Rs 30,000 Rs 60,000 Rs 40,000 Rs 20,000 Rs 10,000 Rs 15,000 Rs 210,000

Online Resources
Survey Monkey

Facebook Polls
Google Forms Google Analytics

Appendices
Moderators Outline

Questionnaire
Detailed cost break-up Detailed research outline and techniques

Profiles of Researchers