Digital Initiatives by various banks

ICICI Bank

Online Products
Bill Junction Utility bill payments Pay Seal electronic payment system Corporate Infinity online transfer/ settlement system

e-banking in ICICI

ICICI Markets online FX, Debt, SME Portal

ICICI Direct and ICICI Select

Business Multiplier web interface

Smart card solution for FSCs

Input Merchant Store
Credit Debit e-purse

Farmer Service Center

Bank Account/ Credit History

Output Sale
Collect Money

Online update of Bank accounts

Social Initiatives ICICI communities

Give Online: On-line donation channel
Retail donors can donate to specific initiatives across India 100% of donations reach the initiative Prompt feedback on utilisation of grant Rs. 11.5 million towards Gujarat Earthquake

Shop the Cause: On-line shopping mall

Over 100 exquisite hand crafted products available The only facility of its kind available to non-profits in India

Innovation in Delivery channels

Sustainable Access for Rural India (SARI) project
Partners: MIT Media Labs, Harvard University, IIT-Chennai, I-Gyan, DHAN Foundation, ICICI Ltd Providing reliable Internet access through Kiosks in rural Madurai using corDECT WiLL 100 kiosks managed by entrepreneurs to be set-up Providing e-governance, communication and information services

Possibility of delivering banking services through Internet kiosks being explored 7

Retail Initiatives - Utility Payments

First bank to introduce this service in India Tie-ups with 50 utilities for online payments Talks with state governments/ municipalities to facilitate egovernance
AP Govt. initiative - eSevaonline Vizag Municipality - Saukaryam

Creating the e wave - Banking

Allowing appointment of third parties for banking Allowing variable interest rates on deposits Modifications in service area approach to encourage competition in the rural areas Undertaking specific initiatives to provide an impetus to rural banking
Computerisation of operations of banks especially the rural operations Land Records Computerisation Networking of Post Offices

Interactive Videos

 http://youtu.be/GBBhTCoeMNs - F-Bank Account http://www.youtube.com/watch?v=eKxIbLVRHRE Character of Raghu http://youtu.be/8cj3RVNfRSo - Yeh thik hai na (Smart wife) http://www.youtube.com/watch?v=14xrOjWLe0c&featur e=share&list=PL1915903FE898CACE - Khayaal aapka (Testimonial of customer)

SEO

 http://www.ebrandz.in/icici.html - SEO case study by ebrandz

SEO Case study

Game zone

 http://www.icicibank.com/online-safe-banking/cashdetective-game/ - Game portal for customers http://www.tatainteractive.com/casestudies/ICICI_game.p df - Game center for new employees (Case studies)

HDFC Bank

 http://c2w.com/quizzes/48013-The-HDFC-quiz - Quizz contest for students. http://www.indigo.co.in/ - It handles websites & digital marketing programs for HDFC.

Videos

 http://youtu.be/yengQT73zbA - Were everywhere you go http://youtu.be/n4jJtGQAA4E - 40% faster ATM cash withdrawals

Case-studies

 http://www.digitalvidya.com/blog/social-mediainsights/why-hdfc-is-no-1-among-indian-banks-forsocial-media-practice/ - Detailed social media insight of HDFC bank with other competitors

Why HDFC is No.1 among Indian banks for social media presence

AXIS Bank

 http://www.youtube.com/watch?v=2bnsL249KZs badhti ka naam zindagi & its making. http://www.youtube.com/watch?v=47kOVmdr-no Manisha lath gupta (Marketing head of AXIS bank) engages with audiences.

Case studies

 http://lighthouseinsights.in/review-of-axis-bank-onsocial-media.html - Detailed review of AXIS bank on social media. http://www.indiadigitalreview.com/cmo-digital/digitalgenerates-leads-and-there-are-products-which-we-canclose-online - Interview with CMO regarding various initiative & plans n social media.

Indian BFSI digital Review

 It was conducted by socialsamosa.com Collected data 2nd April 2013 to 1st may 2013 for Indias major financial institutions with active social media profile Institutions selected for the review were - AXIS bank - ICICI Bank - HDFC Bank - IDBI bank - SBI card - Kotak Mahindra Bank - Citibank India - Franklin Templeton - Yes Bank - Reliance mututal fund

Community engagement

Customer service

General sentiments

Ideal Content strategy to attract audiences

SelfPromotional

Q&A updates

Banking security

CSR Updates

Content strategy
Quizzes

Trivia

Financial services

Thank you